Fit Biz U

Sales don't have to be sleazy and they don't have to be difficult, either. In this episode, Jill breaks down four essential diagnostics that will make your sales conversations more effective and help you close with confidence. Successful selling is really about helping prospects make sense of their situation by giving them an alternative worldview—one that explains why they've struggled and why a...

There are internet business coaches claiming that freebies are dead—are they? While freebies are evolving in use, they remain a vital tool for building a legacy business. When something, like a freebie, isn't working, it's usually a messaging or skill issue rather than a sign that the strategy itself is obsolete. Long-term relationship building leads to higher lifetime customer value, which is why...

In this episode, Jill breaks down a content strategy combining Instagram carousels with ManyChat automations to drive opt-ins for freebies and lead magnets. Carousels are gaining traction on Instagram right now, and to help you capitalize on potential growth, Jill outlines a four-part storytelling framework—before picture, bridge/decision, after picture, and call to action—designed to lead viewers...

Your followers won't want to buy from you if they don't know anything about you, so it's a great idea to write intro posts as a way to showcase who you are. If you're stuck on what to write, you can use Jill's "4S" framework. The four elements are: Social Proof (credentials, years of experience, certifications, or personal transformations that establish authority), Self-Identity (personality marke...

You may have already niched down, but you might need to start thinking about what your specialty is—and they aren't the same thing. Jill challenges you to rethink how you position yourself in an increasingly crowded market, arguing that niching down to a target demographic is no longer enough—you also need a clearly defined specialty. While the fundamentals of health and fitness (protein, lifting,...

Ever dreamed of waking up to sales notifications while you were sleeping? Today, Jill pulls back the curtain on two powerful evergreen sales funnels—the Self-Liquidating Offer and the Evergreen Webinar Funnel. She gives you a no-fluff anatomy of how each one works, where they tend to break down, and how to know if yours is actually performing. From crafting irresistible low-ticket offers that conv...

Evergreen funnels and live launches can work together in your business. You can always set up your evergreen offers to run on paid ads and generate passive sales, but while the setup is simple, making them profitable requires one to two months of patient testing and tweaking of ad copy, sales pages, and offer flow. Live launches, on the other hand, work primarily through organic promotion, and fol...

Evergreen sales are historically harder than live launches, mainly due to lack of built-in urgency, so today, Jill is sharing practical ways to overcome that challenge. Right now, people are looking for micro solutions for their micro problems—that means focused, low-ticket mini courses priced roughly between $17–$497 that people can consume over a weekend and implement immediately. There are seve...

This episode kicks off a brand new podcast mini-series, called "Sell Now" aimed to help you make sales in your business faster and easier. Today, Jill introduces the concept of methodology as a key driver of easier sales. There's a difference between a macro method, which is your high-level coaching philosophy and big "dial movers" that define your overall brand, and a micro method, which is a spe...

Brand building and business skill development are not the same, so it's important for internet entrepreneurs not to get distracted by shiny-object marketing tactics like miracle funnels and ad scripts at the expense of the bigger picture. Today Jill shares her "three M's" framework for building a powerful personal brand—Mastery (expert content), Methodology (your signature system), and Me (persona...

It's not enough to just sell a course anymore. Your courses and programs must have utility—meaning they should prioritize implementation and transformation over pure education. The era of big, robust, DIY courses packed with information is fading, but the great news is that micro courses and action-oriented programs are on the rise. Information alone won't get your clients results. What they need...

Does internet marketing work outside of the US? The core principles of online business—building trust through competency and relatedness, showing up consistently, genuine connection, storytelling, strong messaging, and integrity—are universal. Some adjustments may be necessary depending on the local culture, but these are simply tactical considerations, not reasons to avoid building a business. Do...

In this episode, Jill responds to a listener question about how to keep showing up in your business during major personal upheaval, drawing from her own experience leaving her first marriage in 2015. While a difficult season of life, like a breakup or divorce, can shake your confidence, it doesn't erase your expertise or your ability to help others. Getting out of your own head through service to...

You can't create success if you identify as someone who is constantly stuck or struggling. Like on social media, many new fitness entrepreneurs feel frustration when their content gets little to no engagement, but the energy you bring to your business—one of possibility versus pessimism—directly impacts your results and your ability to attract clients. It might be time to reframe low engagement no...

After 15 years of online business under her belt, Kyra Williams still hit a wall. What she needed was strategy. In this episode, Kyra opens up about restarting her business from scratch after a partnership ended, the stagnation that led her to finally join FBA last September, and how checking her ego was the key to embracing mentorship after years of going it alone. Jill and Kyra discuss the power...

Megan Dell went from getting crickets in a local moms' Facebook group to landing a year-long client within seconds of posting, and the only thing that changed was her messaging. Today, Jill and Megan chat about   building a flexible online fitness business that you can literally toggle on and off depending on the season of your life. After leaving a career in the hotel industry, Megan got certifie...

What if you could build a profitable online fitness business without quitting your job, going viral on purpose, or having everything figured out first? That's exactly what Danielle Barr did. In this episode, Jill sits down with the corporate marketer and group fitness instructor who started filming one-minute workouts on her kitchen counter between Zoom calls—and accidentally built a movement. Wit...

Liz Myers went from burned-out gym trainer working 12-hour days for $25/hour to running a six-figure online business coaching mountain athletes—while spending most of her week on the slopes. Today, Liz is sharing her exact business progression: starting with hybrid in-person/online coaching, building a signature pre-season training program for skiers and snowboarders, then expanding to DIY program...

You cannot afford to wait to start your online coaching business. While more coaches enter the market daily, clients now have the pick of the litter and are searching for the exact right coach for their specific problem. The longer you wait, the more niched down you'll need to be—and you can only discover your true niche by taking action, not overthinking. The good news is, the algorithm is curren...

Instead of creating large, robust courses that your clients struggle to complete, it might be time to try out "micro" solutions for the micro problems your audience faces. Attention spans are shorter than ever, and customers now want faster, more specific results they can implement immediately—things like "get your first pull-up" or "add 1-3 inches to your glutes in 90 days" rather than comprehens...

If you're waiting for the "right moment" to start your online business, you're already overthinking it. Just like we see in health and fitness coaching, online business hopefuls are applying "all or nothing" thinking to entrepreneurship, making it far bigger and more complicated in their heads than it needs to be. Starting a business is actually simple—it just requires posting content on the inter...

There are three essential skill sets required to build a successful and sustainable online coaching business: subject matter expertise, coaching skills, and business skills, or what Jill calls the Online Coaching Triad. Business growth, like any skill, requires repetition, exposure, and a willingness to be bad before getting better. You don't need advanced degrees or decades of experience to get s...

When it comes to online business, there are your need-to-know fundamentals, aka the nuts and bolts, and there are the additions you get to make after you become a master, aka the bells and whistles. While platforms, attention spans, delivery methods, AI, and content formats continue to evolve, the core foundations of a successful online coaching business remain timeless: building community and tru...

If you want to be a successful online business owner, there's a vital shift you need to make: you must move from consumer to creator. Most people start as consumers—scrolling, reacting, signing up for other people's offers—but building an online coaching business requires stepping into leadership, prioritizing creation over consumption, and being willing to go first. Today, Jill walks through the...

Waiting to start your business until you "feel confident first" is a losing game. In this episode, Jill breaks down what imposter syndrome actually is and how to move through it without waiting to "feel ready." She explains why confidence and competence are area-specific, why comparing yourself to established online businesses is a trap, and how everyone starts with zero followers, zero clients, a...