Fit Biz U

Call-out culture on social media is both rampant and complex. Should you be joining in? In general, public accountability is a good thing, but it's important to explore the nuances and motivations behind it before you start calling people out. Jill always recommend aligning your actions with your personal values and to consider the potential impact on your audience. In this episode, Jill shares so...

A few people in your audience, especially beginners, will prefer to be part of large groups. More advanced business owners, however, most likely will want more customized feedback and a more high-touch connection with the coach. In this episode, Jill teaches you how to create what is called a  Coaching Pod , a small group of clients who might be part of a specific niche and needs more accountabili...

Marketing and sales are only one part of starting an online business. Once you get clients in the door, it's just as important for your business that they feel valued and not like they're just a number to you, because when people feel like they don't matter, they end up giving up. As your business grows and your time and energy become even more limited, making clients feel important gets even tric...

In entrepreneurship, talking about money is far from taboo. So many people are raised with an aversion to talking openly about money and often tie their income or ability to make money to their self-worth. If you really want to get good at online business, you have to learn to get clinical with your feelings about money and realize that just because the client is the one with the money, doesn't me...

Choosing a niche is a crucial part of running an online business, but are you locked into your niche forever once you choose one? As a human being, change is inevitable, which means as you run your personal brand, your interests and ideas will naturally begin to evolve. Even JillFit wasn't always a fitness business brand—it started as a fat loss company. You will change over time, and that means y...

You might have heard of a sales technique called a Video Sales Letter (or VSL), but what actually is a VSL and what's the best way to use one? Jill is diving deep into the concept of VSLs and explains their structure, purpose, and effectiveness in making sales. Generally, the higher friction your potential clients face before deciding to work with you, the higher chance you have to convert a lead...

In this episode, Jill breaks down exactly how to create and launch a beta group coaching program—ideal for first-time course creators who want to test their signature method, get real client results, and generate social proof before doing a full launch. She explains why beta testing should only be used for brand-new offers, how to structure the program, and how to attract the right clients using c...

Growing your online coaching business requires an email list, and in order to grow your email list, you'll need a compelling lead magnet—aka, a freebie. But giving something away for free isn't always enough to interest someone. Your lead magnet needs to have a ton of value and helps your potential client start to solve a problem they already know they have. Today, Jill shares the types of lead ma...

If you want to scale your business, the answer isn't about doing more. When you want to make more money and impact more lives, you have to start doing things better. In this episode, Jill shares the kinds of questions you need to be asking yourself if scaling your business is your goal. She emphasizes the importance of leveraging team capacity, evaluating business focus, and understanding customer...

There are a million little tasks you could be doing in your business, and the only way to get clarity is just by doing them. Running a business requires a growth focused mindset, and the ability to manage your expectations, get clinical about results, and to iterate over and over again. You'll have the greatest success if you can see your business actions as experiments, and remain open to the out...

We all know that a steady diet of junk food will leave us feeling uneasy and sick, and it's no different in business. Today, Jill shares the concept of a 'junk food business,' contrasting it with the idea of building a sustainable brand. She emphasizes the importance of authenticity, integrity, and long-term relationships in business, and warns against quick sales tactics that may compromise value...

In this episode, Jill discusses the nuances of following up with potential clients after sales calls. When you have a sales call that goes nowhere, it isn't always an issue of the wrong price—rather, your potential client doesn't yet see the value of what you bring to the table. No one is great at sales calls right off the bat. It may take a few reps and a few new follow-up strategies, but with ti...

Posting reels on Instagram is one of the best things you can do for the growth of your business. Of course, a big following is meaningless if you don't have a next step for your audience to take, but you are going to need some eyes on you in order to sell your products and services. Social media content creation doesn't need to be a huge deal or a paralysis-causing event, so in this episode, Jill...

You can't build a business on defense—if you want to make sales, you have to be proactive about getting them. In this episode, Jill discusses the transition from low ticket offers to high ticket offers, emphasizing the importance of creating a customer journey through an Ascension Model. Giving things away for free might be part of your business journey, but to make money, you need to guide your c...

You only need to be one step ahead of the next person if your goal is to help them, but if you want to stand out of the crowd in a saturated online coaching space, you'll need to become an expert. There are three types of experts: the researcher, the results getter, and the role model. You're probably already one of those three, but in order to get to a level 2 expert, you need to develop your own...

Posting on social media is a non-negotiable aspect of growing an online business and the faster you accept that it's simply a part of the process, the better you'll get posting regularly. Social media is the best tool business owners have for brand building, and you'll find greater success if you create posts to attract the audience you want, rather than posting to impress your peers. No one is an...

It took a while to get there, but JillFit is now a company that makes sales every single day. In this episode, Jill discusses the strategies her team implements to make those daily sales, like focusing on the launch model, revenue management, and various sales techniques including payment plans, organic sales, and paid ads. She emphasizes the importance of creating accessible offers and managing c...

Storytelling is one of the oldest forms of human connection and learning. People want to follow along with and be included in someone's story, so naturally, storytelling should be a large part of the content you share. Bringing your followers along in a journey you're taking, be it personal, professional, or fitness-related, fosters deep connection and trust. By sharing your real-time experiences...

One of the most important assets you'll have in your online business is your email list. The majority of the people who buy your products and services will purchase from your emails, not your social media. You might have hundreds of followers, but any random person could be following your account—your real fans will be those that take the extra step to opt in to your emails. But email inboxes keep...

The idea of a membership business model is great—you sell a product once, and get recurring revenue every single month. But in reality, selling and running a membership isn't that simple. While selling a shorter term product is easier, if your heart is set on running a membership, it's still possible. You'll need to manage your expectations on conversion rates and really dial in your launching str...

Of all the entrepreneurs who run 7-figure plus businesses, only 0.7% of those are women, and it's Jill's goal to get that number higher. It's easy to think that the people who are farther along in business than you are have somehow "figured it all out" but the truth is, problems in business never go away, no matter how much money you make. The real difference between those 7-figure business owners...

We're never in charge of how long it takes to build trust in online business, and because of that, growth often happens slowly over time, and then all at once. In this episode, Jill shares personal stories and insights about building a successful online personal brand. She emphasizes the importance of gradually building trust with potential clients and customers and the eventual role of ads in sca...

There are a million ways to build an online business, and a million bells-and-whistles you can be added at any moment, but instead of getting caught up with too many things to focus on, make sure you're setting up a good foundation for your business. In this episode, Jill is breaking down the bare-minimum basics that you'll need to start a profitable online business. She focuses on the three I's:...

If you want to run a thriving online business, you're going to need clients, and there's no better place to find those clients than social media. Disliking social media for whatever reason is perfectly valid, but it's the price of admission for business success so you need to make peace with it. As fitness professionals, you know about focusing on building long-term habits rather than short term s...

While on your online business journey, there will be times where you are growing your business and other times you are simply running it. There are three main phases of business development: the initial growth phase, the transition to running a business, and the potential for scaling. Today, Jill emphasizes the importance of building trust with an audience, the need for consistent lead generation,...