Fit Biz U

Do you fight for your limitations without realizing it? More often than not, the only thing holding us back from success is ourselves. If you want to grow, you have to challenge your negative beliefs and own the fact that you have real potential for success. There is no meaningful difference between someone who is successful at what you want to be doing and yourself—successful people just take act...

There will come a time in your online business journey that you're ready to transition from your in-person job to going full-time in your online business, but it's not always the easiest leap to make. Growing your online business while working another job will take time and energy management and eventually the need to prioritize time over money. In this episode, Jill provides actionable steps you...

If you want to build a massive business, that requires massive levels of discernment and a commitment to setting and enforcing boundaries with your clients. Jill learned a few lessons from client interactions as she began her business, so she can highlight the key boundaries that coaches should implement to ensure client fairness and maintain a healthy work-life balance. If you have no boundaries,...

The best thing about online business in 2025 and beyond is that there are infinite ways you can be making money online. There are more people than ever before buying coaching online, so it's our job as business owners to figure out which combination of tactics will work for success. Having flexibility in sales strategies is important, and there are numerous ways to generate leads, create sales mec...

If you want to build a successful online business, you first need to develop a personal brand. Trust is built through consistent visibility and sharing personal experiences, and trust is the most important part of selling online. You may think that sharing personal anecdotes has no direct ROI, but every time you show up, you're building more anymore trust. Today, Jill shares her journey of transit...

In this episode, Jill sits down with FBA student Nicole Scheitlin, a pre- and postnatal fitness coach who has transformed her business model to better serve moms at every stage of their journey. Nicole shares how she went from offering primarily one-on-one coaching to building a robust self-paced course designed for women during pregnancy, immediate postpartum, and beyond. Jill and Nicole also div...

Today, Jill sits down with physical therapist turned online coach, Brittni Charle, to talk about her journey from starting at zero to building a thriving business online. Brittni shares how she carved out her niche in concussion care, the struggles she faced in the beginning, and the mindset shifts that helped her stay consistent and keep moving forward. From launching group programs to creating o...

In this episode, you'll hear a powerful conversation between Jill Coleman and FBA student Veronika Vasko. Veronika shares her story—where she started, the challenges she faced building her online fitness business, and how she's grown with the tools and support inside FBA. As you listen, you'll recognize familiar doubts, breakthroughs, and the exact steps she took to begin attracting clients with c...

Since the doors to Fitness Business Accelerator are open this week, Jill wanted to share a sample teaching call straight from the program so you can experience the depth, clarity, and insights you'll dive into together if you enroll. In this recording, you'll take a deep dive into messaging—why your posts might not be connecting with the right people, how to bridge the gap between content and clie...

FBA is now open! FBA is the single best beginner-to-online business program available and today, Jill wanted to have a conversation with former student, Gina Mauricio, about how she made the transition from dental hygienist to successful online business coach with the help of FBA. They discuss Gina's journey, including the challenges she faced, her strategies for building trust with clients, the i...

Launching is one of the best ways to start making money in your online business, but it can be exhausting. In order to give yourself and your launch the best chance at success, you'll need a comprehensive approach to launch prep and launch recovery. In this episode, you'll hear Jill's personal strategies for meticulous planning, time management, and energy level maintenance as she keeps aiming for...

If Jill were starting her business from scratch, there are a few things she would be dong differently. The online coaching landscape is evolving so now more than ever, it's important to quickly build trust, utilize your social media effectively, and niche down in order to stand out in a saturated market. Today, Jill shares some insights from her own market research, and highlights common concerns...

With the rise in prevalence of GLP-1s, the online coaching landscape is evolving. Your clients know about them, and some are either interested or already taking them, so it would be naïve to ignore the impact that these medications will have on your business. The good news is, people still need coaches, including and especially those who are taking weight loss medications. In this episode, Jill sh...

In this episode, Jill discusses the concept of timely lead magnets and their importance in launching. There are two types of lead magnets you'll need to know—evergreen and timely—with different purposes. Timely lead magnets especially can create high-value experiences for potential clients that will get them eager to invest in your coaching. When running your timely lead magnet, you have to make s...

With so many voices and differing information crowding the online space, feeling burned out is only a matter of time. Today, Jill emphasizes the need for focus, the value of choosing the right mentor, and the significance of sticking to a chosen business model in order to combat those feelings of overwhelm. Not every strategy will be right for you, so it's a good idea to ask yourself if it's the r...

Showing up online is one of the most common fears for new business owners. While it certainly can feel scary at first, the good news is that posting on social media is simply a skill that can be developed through practice and exposure. In this episode, Jill addresses the concerns you might have of judgment from peers and the fear of criticism. The best way to move forward is by sharing your person...

We all know the detrimental effects of all or nothing thinking when it comes to health and fitness, so why do we think that way when it comes to our businesses? All or nothing typically ends up being nothing, so if you're starting an online business, it's paramount to take messy action and overcome perfectionism. Expecting perfection from yourself will only lead to burn out and abandonment. By tak...

The most common reason people quit their online business has to do with their mindset. Entrepreneurship is difficult, and if you can't get your mind right, you're likely to give up before you can get going. In a new Mindset Mini-series, Jill is discussing some of the most common online business mindset challenges you'll be facing, and how to work through them. Today, she's discussing impostor synd...

In this episode, Jill discusses the challenges of follower and customer engagement in the online space, exploring the reasons behind low engagement rates. The simple truth is: no one is paying as much attention to your business as you are, and sometimes it can feel disheartening. That attention differential is why it's so important to build a strong brand, creating compelling offers, and manage yo...

Should you be welcoming your new followers on Instagram? In Jill's experience, no. Messages like that can often feel pushy and transactional. Instead, she advocates for building genuine connections through subtle engagement strategies, emphasizing the importance of understanding social media dynamics and fostering relationships over immediate sales. When you focus on creating a welcoming environme...

How do you stand out in a crowded online space? There are hundreds of strategies to try if you want to stand out online, but if you want to do this for the long haul, your mindset might be more important. More than anything else, defining your values, operating from a place of abundance, and maintaining integrity and honesty in business will set you miles apart from the crowd. Empathy and understa...

Training, coaching, and teaching are all very different skillsets that you'll have to learn as you run your online fitness business. In this episode, Jill emphasizes the importance of understanding these differences if you're looking to enhance your business models. Online coaching focuses on behavior change and transformation, while virtual training is more about providing workout plans and accou...

You should never feel bad about your relationship with a coach. It's an obvious idea, but there are still people who get misled and end up hiring a bad or phony coach. So, how do you know for sure that the person you're about to give your money to is someone trustworthy, who has the expertise to help you, and can guarantee your success no matter what? In this episode, Jill highlights a few red fla...

In this episode, Jill discusses the complexities of pricing strategies for fitness and wellness professionals. There are many people who will tell you to "charge the most" for your services, but premium prices need to be set for premium products, and if you're just getting started with online coaching, that probably isn't you yet. Jill advocates for starting with lower ticket offers as a means to...

In this episode, Jill explains good practices when it comes to interacting with busy people. It's important to network, especially if you are just starting your coaching business, and talking to people and peers who are doing the same thing as you. However, it's also important to take into account that that person might have a lot of things on their plate and it's smart not to take it personally....