Fit Biz U

Every business quarter, the JillFit team aims to have one major revenue generating launch. So as Q3 is beginning, it's the perfect time to plan your fall launches. You need to have a clear understanding of the numbers and goals for a successful launch, so in this episode Jill shares how to calculate your desired revenue, number of units to sell, and the number of leads to aim for. With all the rig...

If you want leads to actually get in to your lead magnet, you need a high-converting opt-in page. In this episode, Jill discusses everything that needs to go on your opt-in and landing pages, and it's more simple than you might think. There are no bells and whistles necessary, you only need to say the exact same things that got someone to click onto the page in the first place. If you're looking f...

It's the middle of summer and maybe you need some cash, but your audience might be a little distracted and might not be ready for bigger commitments, which makes it the perfect time for a flash sale. In this episode, Jill shares her 3-phased approach for a successful flash sale, which includes teasers, announcing bonuses, and the cart open period. You don't have to worry about volume, instead focu...

It's always been Jill's mission to help women own their power, create meaning in their lives, and make real money of their own. That's why Jill and her business bestie, Maestro, are holding a one-of-a-kind live-event this fall called #BossUp. In this episode, Jill and Maestro share everything you need to know about live-events and why they hope to see you at #BossUp in October.   Join Jill and the...

Jill talks a lot about the importance of nailing your messaging in your business, but what exactly is messaging and how do you develop it? In this episode, Jill Coleman interviews messaging expert, Brandon Lucero, on how to nail the messaging in your online business. They discuss the importance of effective communication and how messaging is the way you talk, speak, and write to connect with your...

Whether you're having some cash flow issues or even just want a little extra cash for a vacation or something fun, it's always a good idea to have some ideas for cash injection strategies. In this episode, Jill shares 7 ideas and strategies you can effectively implement if you want a little more cash without having to run a full launch.     Join Jill and the Movement Maestro at #BossUp: https://ww...

AI is here and companies of all sizes are using to create unique branding, why aren't you? On this episode, guest Jenna Soard discusses the use of AI in branding and graphic design. She shares her background in graphic design and teaching, and how she transitioned into AI design. Jenna explains the process of using AI to create unique and cohesive branding for promotions and launches and emphasize...

Running a membership is hard work—not only do you have to keep your members engaged, but you have the difficult task of convincing people that joining at a monthly fee is worth it. In this episode, Jill shares a strategy she calls the "catch-all method" to increase membership numbers. The catch-all method involves selling a live webinar each month and giving members free access (along with whateve...

Podcasting is an excellent tool for online business and, even though it seems like everyone has a podcast already, a highly under-utilized tool. Many people start podcasts, but very few follow through, so there's a massive opportunity for anyone who is able to start a podcast and actually stick with it. Jill has now published over 900 podcast episodes (not to mention the number of guest episodes s...

Social media can be hit and miss, but if you never play the game, you'll never know if you can be successful or not. For 30 days in June, Jill posted an Instagram Reel every day, so today, she's sharing why she took on the challenge, how it impacted her account, and everything she learned. Jill talks about the quantitative results, such as the number of followers gained and views on her top reels,...

Bonuses are an integral part of creating an irresistible offer, so are you using them? In this episode, Jill explains what bonuses are, why they are important, and when you should (and shouldn't) be using them. Jill also shares ideas for creating bonuses, including repurposing old content and collaborating with experts and shares exactly why it's important to strategically choose bonuses that comp...

The summer months are upon us, and as the temperatures raise, people spend more time outside or traveling, and online business tends to slow down. But just because business is slower, doesn't necessarily mean you can't have any successful launches. Today, Jill discusses the do's and don'ts of summer promotions and launches. If you want your offers to sell, you need to work on specific messaging th...

In an online business there are a few types of online offerings, and while one on one coaching will probably be the bread and butter of your business as you get started, it's a great idea to build some sort of course to use as a down-sell for anyone not ready to invest in a higher ticket product yet. In this episode, Jill is sharing everything you need to know about courses, including why you migh...

In online business, you have to work with people and sometimes people make mistakes, get sick, have emergencies, or even just change their minds sometimes, which means it's a good idea to have some sort of refund policy in place. In this episode, shares the different schools of thought on refunds and the importance of having a refund policy when scaling an offer to make your potential clients feel...

Don't let your systems—or lack of systems!—be the thing stopping you from taking action. In this episode, Jill discusses the importance of systems in business. She explains that systems aren't some magical thing that'll change your business, but rather step-by-step processes and that everyone already has systems in place, whether they realize it or not. She emphasizes that systems do not have to b...

In 14 years in the industry, Jill has hosted over 50 live events and has been to even more. Hosting or attending a live event is a powerful tool—it signals to yourself that your business is something you take seriously, not to mention, all the amazing connections you'll make and strategies you'll learn by going. Being in the same room as fellow entrepreneurs can change the game for your business,...

Sometimes the business you end up running is different than the business you first started. People change, and as they do, so does their interests and expertise, so maybe you find yourself wanting to work with a different group of people than you originally intended. In this episode, Jill discusses the process of successfully shifting into a new niche, emphasizing the importance of establishing tr...

Affiliate marketing can be a powerful business tool—both to get sales, and to make some income without having a full launch of your own. In this episode, Jill discusses the topic of affiliate marketing and shares six ways to know if you should affiliate someone else's program. She emphasizes the importance of audience fit, integrity, shared audience, and doing thorough homework before affiliating....

At some point in your business journey, you're going to be in a sales conversation with a potential client and you'll have ask for money. Charging someone money for your services can feel scary because you're putting yourself on the hook to actually deliver a transformation, but if you want this to be a business, you have to be confident about your prices. In this episode, Jill is sharing how to d...

There's traditional marketing, and then there's marketing around the marketing. Your marketing doesn't have to be gimmicky—you can build a strategy based around transparency and inclusion by including your audience in the process of creating and launching a product or program. Jill calls this the 'marketing around the marketing' and in this episode, she explains how it builds anticipation, familia...

What kind of business do you want to create? And do your products and services align with the business model you want to be running? In online business, there are 3 distinct stages of product development, launching, and scaling that you'll have to cross as your business grows. These three main stages are: moving from in-person to online, transitioning from one-on-one coaching to group coaching or...

In this episode, Jill discusses the concept of the 'success buffer period' and how it relates to personal and professional growth. She shares her own experiences of feeling overwhelmed and uncertain as she has stepped into new levels of success—maybe you've been there, too, and found yourself wondering, "Can I handle the next level of success?" Jill emphasizes the importance of expressing and norm...

While Jill is a huge proponent of getting strategic about your online business, there's another, often over-looked element that you'll need to balance if you want to go far: your energetics. You absolutely need strategy if you want your business to work, but it can't only be strategy all the time, you need both. There's always more to learn and always more to think about, but eventually you have t...

Helping your client stick to your program is a skill, but there's a whole other skillset needed to keep your customers buying from you over and over again—we call this "client retention." In this episode, Jill shares insights from her own experiences and provides strategies for increasing client retention. Jill emphasizes the need for an Ascension model, so that clients have a clear path to progre...

It's a great time to be a creator! Social media can feel like the Wild West at times and what works always seems to be in flux, but there's no better time than now to start your social media (and specifically, Instagram) journey. Today, Jill is discussing the latest trends and strategies working on Instagram right now, in May 2024. She shares insights on posting with quantity vs. quality as your g...