Jill Lockwood
Fit Biz U
Welcome to Fit Biz U with host Jill Lockwood, Certified Personal Trainer and Nutrition Coach turned business mentor for thousands of fitness professionals over the last decade. Here at FBU, Jill will be sharing tactical and actionable strategies for those that want to quit the time-for-money grind and make a bigger impact and generate real money online. Jill will be in the trenches with you as you create new coaching programs, launch new online products, and scale your business to multiple six-figures and beyond! Here you will always get real, honest advice, no BS, zero smoke and mirrors, a to...
Author
Jill Lockwood
Category
Podcast website
Latest episode
Jul 8, 2026
Where to listen?
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Episodes
FBU 038: 5 Reasons Why People Don't Purchase #1 23.12.2020 15:33
When we are on the trust business we often times don't understand why our audience and potential clients are not buying from us. We may think it's personal or maybe we don't have what it takes, but none of that it's true. Comprehending the reasons why you're not making sales is a key component of actually evolving from a beginner to a more advanced business owner. In this new series, Jill highligh...
FBU 037: Pricing Strategies – How Much Should You Be Charging for Your Time & Offers? 22.12.2020 15:11
If you're new in the online business industry you may have a hard time with pricing your work. You don't know how much you should charge for your course or for your program, or what is the standard number in the industry right now, and that's ok. All of these answers will come once you establish yourself and get the reps going. In this episode, Jill explains all the factors involving pricing such...
FBU 036: Use Beta Testing to Your Advantage 21.12.2020 13:29
When we have an idea for a new fitness program, a new course, or anything that we are going to put out there for an entire audience we may have doubts about the efficiency of it, and if it's actually something people want. Wouldn't it be amazing if we could get some kind of feedback about the program/course before actually launching it? In this episode, Jill explains the concept of Beta Testing an...
FBU 035: Hoop Jumping Content and Lead Magnets – How to Attract Potential Clients with Free Resources 18.12.2020 13:48
Hoop Jumping Content (or "freebie") is an essential kind of content to have if you're looking to expand your audience and make yourself visible. Also known as lead magnets, these sort of high value pieces of content are a great way to firstly warm up potential clients and, secondly, offer value before actually engaging them to buy from you. In this episode, Jill gives you the exact types of lead m...
FBU 034: Transparency Marketing: How to Actually Build Trust Online by Being Yourself 17.12.2020 14:51
Building trust with clients, potential clients and leads is not just about selling stuff, being the expert, and talking specifics, it's also about being real. When your audience gets to see a bit more of your personal life, mistakes, day to day difficulties, and vulnerabilities, that's when they will connect with you. They will realize that behind the brand there is someone genuine. "If I'm conn...
FBU 033: How to Create a Personal Blueprint and Differentiate Yourself from Other Professionals 16.12.2020 13:19
When you have an online brand and you are the face behind the business you might find it difficult to stand out from other professionals doing the same kind of business as you. In this episode, Jill explains that creating a unique blueprint is super important if you want to get traction and actually sell. Find out how you can create your own "work philosophy" and develop a personalized framework....
FBU 032: How to Create an Engaging Facebook Group and Why You May Need One for Your Biz 15.12.2020 16:05
A free Facebook group can be a really great asset if you run an online biz. By creating a community of people and by sharing content on a regular basis, you start to get traction and engagement for your own coaching business. In today's episode, Jill talks about her strategies on how to create this group in the first place, what you should post (and how frequently), who you should invite and what'...
FBU 031: Overcome Perfectionism in Your Business: The Triple "D" Method 14.12.2020 14:58
Taking action in business may be difficult for some people because of one simple barrier: perfectionism. Thinking about all the details of your launch, making everything perfect for that new coaching program, getting it all right for that new course, all of these lines of thinking are a huge obstacle if you want to succeed. In today's episode, Jill shares 3 simple tactics that will help you overco...
FBU 030: Plagiarism and Original Content: Find Your Own Voice in the Online Space 11.12.2020 17:16
Original content and organic ideas are two tricky things to find nowadays. Social media made everything so easy and so public that you might find it difficult to say what other people haven't yet. However, the longer you are in your area of business, the easier it is to come up with unique thoughts. Today, Jill explains the concept of plagiarism, how to avoid copying – even if not on purpose – oth...
FBU 029: Create More Time and Get Work Done: 4 Insights to Help You with Time Management 10.12.2020 17:04
Time is something we do not want to waste, especially these days where everything happens so fast at all times. Managing your time and schedule in a smart way is probably one of the hardest things to do when you're an online business owner, yet it is one of the most fundamental. In this episode, Jill shares 4 tips to help with your productivity, efficiency and organization in order to get more wor...
FBU 028: How to Optimize Your Niche and Start Attracting the Right People for Your Business 09.12.2020 14:12
Selecting a specific profile of potential clients is one of the first things you need to be doing in order to grow your business and make money, right? But how exactly do you come up with your niche? In today's episode, Jill gives you a practical exercise which will help you classify who you work with and who you don't work with. "Often times people don't know that your coaching is potentially f...
FBU 027: Streamline Your 1:1 Coaching Offer and Convert More Effectively on Sales Calls 08.12.2020 9:08
Structuring your business model with a variety of offers might feel what you need to be doing to get more clients, but it can actually work against you. In today's episode, Jill explains that keeping your business scope simple and easy to understand is the best practice. When people come to you in order to buy from you, they don't want to make a lot of decisions, you – as a professional – must cho...
FBU 026: 5 Tools for Effective Networking Virtually 07.12.2020 14:39
Networking is important as a way to grow your business, get ideas and insights from other professionals, develop self trust and bring value to people. In today's episode, Jill lists 5 actions that you can do today to create a good network and build high-quality connections, helping not only you as a person, but your business as well. "You want to connect with people in your space that you respec...
FBU 025: "Growth" Content Vs. Trust-Building Content 04.12.2020 14:02
How many followers do you have? How large is your audience? Is your reach on social media high? These are all questions that most Internet business owners worry about on a regular basis. In this episode, Jill explains that it doesn't matter if you have a ton of followers on Instagram if you are not connecting with them and it's not reflecting in your bank account. "There's a lot of mania around...
FBU 024: 3 Ways to Come Up with Ideas for Social Media Content 03.12.2020 15:01
In this episode Jill talks about how to be a better thinker and how to have great ideas for your business. Creating captivating content is a practice. You can have inspiration simply by getting out of your "following bubble", start paying attention to different people and start consuming content from different sources. In addition, Jill shares "3 ways of thinking" that will help you create your ow...
FBU 023: Going "All in" - How to Make Your Side Hustle a Full-Time Gig 02.12.2020 10:14
In this episode you will learn the most effective strategy to stop seeing your online business as a hobby and start seeing it as a lucrative source of income. In order to succeed in your online business, you need to achieve a high level of mental commitment. You need to act like you're already there and that you're already a company owner. It might be ok to see this side hustle just as a "way of m...
FBU 022: How to Handle Haters and Trolls (And Stop Worrying About Them) 01.12.2020 14:00
When you use the Internet to offer your service or product it's easy to attract people with differing opinions, people who think different from you. Having trolls or haters is part of the job and it actually means that you're going in the right direction. In order to be authentic, you need do "draw a line on the sand", set boundaries and start trusting yourself more. This is your business, your IG...
FBU 021: How to Overcome the Comparison Trap in Business 30.11.2020 17:14
It is really easy to compare yourself to other professionals working in the same industry as you, right? With these 3 easy tips, Jill helps you get into the right mindset and realize there's space for everyone! In addition, the clients come to you because they choose you not just because they think your methods are better. Your clients like you and want to be like you, proving that professionals o...
FBU 020: Time & Energy Management for Busy Schedules 27.11.2020 15:15
When it comes to running a business people often times cannot manage time appropriately. Working a 9-5 job and adding extra hours to take care of your online business or even being a full time entrepreneur can be draining. In this week's episode, Jill shares some really effective hacks that can transform your busy schedule into a more productive workflow. "If you are doing productive work you sh...
FBU 019: 4 Big Dial-Moving Actions for Online Business Newbies 26.11.2020 16:45
Does it feel overwhelming starting an online business and all of a sudden having to mark your presence on every social media platform? Well, you don't have to. In this week's episode, Jill shares the 4 big dial-moving actions that you need to be paying attention to today. These 4 aspects – that should be your focus right now - will help you build a much more solid foundation for your business. "...
FBU 018: Quit Trying to Impress Your Peers! 25.11.2020 11:58
In this episode Jill explains that trying to impress your audience is often times the incorrect strategy. Talking about science facts, new researches, super difficult and complex data, or just using a more professional language on your content might be great for your ego and for the 5% of your audience that actually understand this kind of content, but for the general public its just boring. The a...
FBU 017: Types of Social Media Posts: The 3 S's 24.11.2020 15:57
Social media nowadays can be overwhelming for an online business owner. How many times per week should I make a post? Do I need to show myself on stories all the time? Do I talk about my services or just my life in general? These are all questions answered by Jill on this week's episode. First, you share answers when everyone has questions, then you open up about your own struggles and reasons why...
FBU 016: Overcome Analysis Paralysis and Start Getting Sh*t Done 23.11.2020 14:04
On this episode Jill explains that momentum is built day by day and, in order to have a great business, you must have a small business first. Before deciding which IG handle is the best or what should be your "brand name" or worrying about not having professional business pictures, you have to accomplish the small tasks first. Get the reps. Gain confidence. Start posting. Start sharing, and then –...
FBU 015: Don't Create a Website Yet 20.11.2020 12:49
Starting an online business is easier than it looks. A website is often considered the first step to take when having a business, offering a service, or creating a product but the reality is totally different. On this episode, Jill shed some light on this subject and explains how much more important social media is these days. You will learn that a website can be an excellent hub to gather all of...
FBU 014: How to Choose Your Next Business Coach? 19.11.2020 12:46
What is the best strategy to have when choosing a business coach? What is the best approach? What are the skills and qualities you want your mentor to have? These are all questions addressed in this episode. Jill shares 3 simple tips that will help you make a decision of this nature. Sometimes an interesting personality and good vibes are all you need from a person who will help you progress. "I...
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