Jill Lockwood

Fit Biz U

Business EN ↓ 613 episodes

Welcome to Fit Biz U with host Jill Lockwood, Certified Personal Trainer and Nutrition Coach turned business mentor for thousands of fitness professionals over the last decade. Here at FBU, Jill will be sharing tactical and actionable strategies for those that want to quit the time-for-money grind and make a bigger impact and generate real money online. Jill will be in the trenches with you as you create new coaching programs, launch new online products, and scale your business to multiple six-figures and beyond! Here you will always get real, honest advice, no BS, zero smoke and mirrors, a to...

Author

Jill Lockwood

Category

Business

Latest episode

Jul 8, 2026

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Episodes

FBU 063: How to Manage Your Expectations to Prepare for Ups & Downs 27.01.2021

Staying in the game, trusting your capacity, and not giving up in the online business industry is the key to being successful. However, what if we don't get any traction ever ? How do we maintain this mindset even when we feel that we are not getting any traction? In this episode, Jill shares some truths about how to manage your expectations surrounding your business and how to ready yourself for...

FBU 062: Building the Best Relationship Possible Through DM's 26.01.2021

Using social media, especially Instagram, for business purposes can be tricky for one reason: your DMs will always need to be open. That's one of the most important places to warm up leads, chat with potential clients and give value to your audience in a more private way. But, how much value is too much value ? In this episode, Jill talks about how to handle DM's and how to know if you're somehow...

FBU 061: 5 Reasons Why You Need to Be Authentic and Transparent Online 25.01.2021

One of the most fundamental ways to build trust online is to be reliable. People like to see realness. Your audience wants to see more of your personal life, your hobbies, habits, and struggles.  It's not an easy thing to be completely true via social media because there are a lot of "smoke in mirrors" in the industry, but it matters, and people know it does. In this episode, Jill gives you 5 reas...

FBU 060: 2 Reasons Why It Can Hurt to Ask for Discounts and Special Deals 22.01.2021

Investing in your business is something you should really consider if you want to expand and grow. Hiring coaches, mentors, counselors and business strategists is beneficial, not only for you, but also for your income. However, approaching a professional can be a tricky thing to do. In this episode, Jill addresses some good manners when it comes to asking for discounts, special deals and free serv...

FBU 059: How to Create a Pre Frame for Your Business and Stand Out Online 21.01.2021

If you are just starting in the online coaching business, you might find it difficult to position yourself as an expert and build your personal blueprint. In this episode, Jill explains how you can boost your authority and how you can create an identity that highlights your strengths. She also shares how to make use of all the information, certificates, degrees, personal overcoming's, and work bac...

FBU 058: How to Create a Super-Niche 1:1 Coaching Offer and Generate More Money Quickly 20.01.2021

When you promote your service online it's easy to fall into the mindset that you need to get as many clients as possible, all at once, and with the same offer. When you create a more exclusive program to a more specific public, a part of your audience will relate easier, therefore stimulating a sense of connection. By meeting certain criteria, people feel picked and that's a good thing! In this ep...

FBU 057: 3 Ways to Show Up More Authentically Everyday 19.01.2021

Being who you are and showing your true self to your audience seems pretty easy to do, right? But it might feel uncomfortable letting somebody see parts of yourself that are private, too personal, or even, too vulnerable. Being authentic on social media is a huge step and really important to build trust with potential clients. In this episode, Jill shares 3 tips that will help you show the person...

FBU 056: Getting Family and Friends on Board! 18.01.2021

Taking a leap of faith in your professional life requires more than just courage. Yes, it's important to feel self-confidence and self trust, but if you don't have some type of stimulation from family and friends the journey is much harder. In this episode, Jill shares some insights about this kind of situation and why it's important to have an open dialogue with those you need support from.   "Ge...

FBU 055: 5 Simple Ways to Build Confidence as an Online Coach 15.01.2021

Confidence is not an easy feeling to have when you're starting an online coaching business. Often times, you know you're good at something, you know you can bring results for those who need results but your mind plays tricks on you. In reality, creating personal successes takes time. Right now you might be asking yourself, how to actually feel confident in order for you to just keep showing up? In...

FBU 054: 4 Tenacity Tools to Stay Engaged in Your Biz for Longer 14.01.2021

When you're starting an online biz often times it's hard to keep engaged in the process for a long period of time. You might start to have thoughts that this kind of business is not for you, or you need to think more about it first before taking action, or you don't have what it takes, etc. Tenacity is a craft that is built over time. In this episode, Jill gives you 4 tools to always think forward...

FBU 053: Social Dilemmas at Work: What If Your Client Thinks Different from You? 13.01.2021

If you are a business coach, consultant or mentor for other business owners from time to time you might be dealing with some sort of moral dilemma. One of your current clients or a person who is considering hiring you may have a different approach in their area of expertise that you don't necessarily agree with. If that's you: know that not agreeing is ok. In this episode, Jill addresses this spec...

FBU 052: Remodeling your Coaching Skills and Engaging in Better Relationships with Clients 12.01.2021

Oftentimes when we are dealing directly with people who are clients we tend to take all of their actions personally. Maybe you are coaching an old friend, an acquaintance, a person you have known for a long time and their attitude towards your work is not what you were anticipating. In this episode, Jill shares with you how to be non-judgmental, more empathetic, and how you should adjust your expe...

FBU 051: 7 Essential Mental Shifts to Move from Consumer to Creator 11.01.2021

Starting an online business and making the transition from consumer to creator is hard. It can be difficult to simply stop seeing what other people are producing and, instead, start being the one who produces. In this episode, Jill shares 7 mental shifts to make in order to become a real creator. You will learn the best way to take action right now and start sharing your opinion and point of view,...

FBU 050: Sales Mindset - How to Turn Your Insecurity into Action 08.01.2021

When we come up with a new course, a new program, or a different product to launch often times we feel insecure about it. The scared mindset and expectation that it's not going to work – or it's not going to sell – somehow calls for the same outcome. What we expect is what ends up happening. In this episode, Jill shares the mentality behind sales and why you should turn your insecurities into prom...

FBU 049: The 6 Types of People Whom Entrepreneurship Is Not For 07.01.2021

Entrepreneurship has this aspect of being "the dream work" that everyone can have if they work hard enough, right? Despite being a less strict and a less methodical type of business model, it doesn't come free of challenges. It might also seem harsh, so it's not for everyone! In this episode, Jill gives you the 6 main characteristics you can't have if you want to create, grow, and succeed on the I...

FBU 048: Sales - IG Stories Content #5 06.01.2021

The ultimate type of IG Stories content that is important for your business is: sales. In order to get clients you need to let them know that they can apply to work with you. You can do so by marketing your programs, talking about sales in a contextualized way, and showing people the behind the scenes of your business. In this final episode of the Instagram Stories Content mini-series, Jill shares...

FBU 047: Documentation – IG Stories Content #4 05.01.2021

Something that is as important as being professional and creating educational content on your stories is showing personal stuff and things related to your routine. The goal with that type of content is to build trust and create connections with your audience. In this episode, Jill talks about "Documentation", as in documenting your daily life and showing the fun/entertaining part of you.   "This i...

FBU 046: Educate – IG Stories Content #3 04.01.2021

One of the biggest reasons people might follow you on Instagram is because they believe you have solutions to their problems. Based on that, its important to make use of this authority and constantly teach and educate about specific topics. In this episode, Jill talks about how you can show people what they don't know by simply teaching on stories and bringing value to your followers.   "If people...

FBU 045: Engage & Ask – IG Stories Content #2 01.01.2021

If you are talking to an audience on Instagram it's important to take them into consideration: try to know what they are interested, which topics they want to know more about and what kind of questions they have that you could possibly answer. This is called market research and is essential for you as a creator. In this episode, Jill talks about the #2 tip to create IG Stories: Engage & Ask.   "If...

FBU 044: Social Proof – IG Stories Content #1 31.12.2020

Instagram nowadays is a key tool to be using in your business; everybody knows that at this point. But do you actually make use of all the possibilities this platform has to offer? Instagram Stories are such a great way to be visible to your audience, to show your work and the "behind the scenes" of your business, to share your routine and personal side and, most important of all, to be available...

FBU 043: 3 Program Launch Mistakes to Avoid 30.12.2020

When launching a program, a course, a special product, or a seasonal offer its really easy to make silly mistakes (especially in the beginning phase of your business). You might be afraid of pushing the offer too hard, or trying to sell too much or you simply might not be talking enough about it – which is common, but not efficient. In this episode, Jill clarifies 3 program launch mistakes that yo...

FBU 042: 5 Reasons Why People Don't Purchase #5 29.12.2020

Sometimes people are just not buying because they don't feel the heat and the urgency of your offer. Do they know your spots are limited? Do they know you're taking in just 5 more people? Do they know the program closes tomorrow? You have to show your audience that your product is not an all-year offer. To conclude this 5 part series, in this episode Jill explains that adding a little urgency to y...

FBU 041: 5 Reasons Why People Don't Purchase #4 28.12.2020

Building trust on social media is not a fast process. It takes time to show people you have the same problems that they have, that you face the same obstacles, that you are "equal" and accessible. It's not a simple process and it demands patience. In this episode, Jill explains that sometimes people are not buying from you because they are not warmed up yet – even if you have the best product with...

FBU 040: 5 Reasons Why People Don't Purchase #3 25.12.2020

Often times, when we are not making sales, we think that there's a problem involving our offer, when in reality there may be a distrust involving the person who can benefit from the offer. The person may have had some bad experiences with investments and purchases, and for this reason they are afraid to it again. In this episode, Jill shares some tips on how to recognize that fear and how to be co...

FBU 039: 5 Reasons Why People Don't Purchase #2 24.12.2020

When launching a new program or a new course, besides being clear on whom the program is for, we want to be clearer on whom it is not for. Also, sometimes people don't buy because they simply don't know which offer is the best for them, and you must elucidate this type of question in your marketing strategy. In this episode – the second of this 5 part series - , Jill explains that you shouldn't be...

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