Fit Biz U

Visibility on Instagram is dropping for everyone. If you think it's happening with you because there's something wrong with your content, your message, or your pictures; reconsider. Accounts are not growing overall and the only way to beat the algorithm is to keep creating. In this episode, Jill explains some mechanics about social media platforms and why you might feel like nobody is seeing you....

New social media are popping up all the time. You have to keep up with what's new in order to get everything you can from all the advantages these new platforms have to offer – and they're a lot. Clubhouse has been getting all the attention recently and in this episode Jill and Danny-J talk about the highs and lows, the general functioning part of it, and if it's actually appealing enough for you...

Making a distinction between free content from paid content can be a tricky thing to do when you're just starting your business. Sharing things for free on social media might feel like a mistake, when you have people paying you for the same type of knowledge. In this episode, Jill clarifies that people are not paying for information (commodity) – they are paying for customization, personality, and...

Integrity and transparency are two of the most important values when running a business. Are you delivering for your clients what was actually agreed (like all-day access or weekly calls)? Do you operate from a place of honesty? How are you showing up when it comes to real numbers or real offers? In this episode, Jill explains the concept of entrepreneurial integrity, how to set boundaries in your...

Being a beginner on Internet business (less than 2 years showing up with consistency) is a tough phase to go through. Self doubt, impostor syndrome, lack of confidence, and uncertainty are just a few things that come to surface during that time. The result: you end up asking yourself if you have what it takes. If you ever felt this way or are going through this moment, this episode is for you!   ...

Oftentimes asking your clients for a referral might feel impersonal, right? Your client might feel like they're "selling" a friend or family member and for that reason they don't do it. One of the main tactics to use instead is to approach your client with the Golden Ticket strategy. This strategy helps you get new people, helps your work be more visible, and works really well for attracting leads...

Sales calls are a huge part of the process of getting new clients; especially if you're a beginner. Making the conversation comfortable and enjoyable should be your priority when talking to this new person. In this episode, Jill shares important insights: make the person feel safe investing, evaluate if it's a good fit for both of you, don't be scared of rejections, and you'll be good to go.   "Yo...

Consistency on social media is the key to keep growing and expanding your business. Many questions people have around creating content revolves around timing. What is the best time of the day to post? What is the best day of the week? When do people engage more? In this episode, Jill offers some good advice on how to set up your social media content in order to have more reach.    "When it comes t...

One of the foundations of a successful coaching business is to attract new leads. By catching the attention of new people with a free course, a free pdf document, or any piece of quality content, you get new names for your e-mail list, thus expanding your audience. The easiest way to capture these new leads is through landing pages. But do you know how to create one? In this episode, Jill gives an...

Following up last episode's topic on launching new programs, it's important to know what strategies you can use when things are not going well. If your launch lasts a week, and by the third or fourth day people are not buying anymore, there are certainly some tactics to apply in order to have more engagement and traction. In this episode, Jill shares some back pocket strategies to fire up your off...

When we create a new program or coaching offer one of the most important steps of the process is the launching phase. We've done all the things, marketed all the details, talked about it in all different ways, but what do we do if none of this is working? What to do when the launch is flopping? In this episode, Jill gives you some insights about this type of problem and explains that your results...

Working with someone on a partnership capacity can go both ways: it can be really good and productive or really bad and stressful. It's an important decision that needs to be given a lot of thought. Both visions need to be clear for the brand, and your personal autonomy will be at stake. In this episode, Jill shares some tips and insights about having or not having a partner to run your coaching b...

Working with people in the fitness coaching industry demands a whole lot more than just explaining nutritional concepts, training details, or talking about new research. It requires human connection. It is important to take clients through the whole spectrum of physiology and body composition, but at the end of the day what they really care about is if you can help them.    "I think we fall into a...

Everybody has a difficult story worth sharing, right? Everybody has faced obstacles at some point during their journey to become an expert in something. If you're a fitness coach, maybe you used to be obsessive with exercising, or maybe you always had low self esteem, or maybe you struggled with eating disorders. This specific problem that made you who and what you are now can potentially become y...

Feeling stuck when creating content is completely normal when you have a coaching business. It may be hard to come up with ideas if we think everything has already been said. But what if we could use other people's inaccurate content to create our own? In this episode, Jill gives you an easy tip to produce pieces of content by simply rebutting concepts and ideas you don't necessarily agree with. ...

Feeling qualified to help people reach their goals is not always a result of getting more and more certifications. If you know how to get results and you're one step ahead of the person you're helping, then you're – at some level – an expert. In this episode, Jill shares 3 insightful tools that'll help you feel more qualified, skilled, and competent without necessarily having tons of certification...

Nurturing relationships via DMs on Instagram or Facebook is the #1 step to actually make a sale via social media. People sometimes jump straight to an offer conversation without first bringing value, being of help or building a relationship with that potential client. We all tried to do that at one point and/or were approached in the same way, right? In this episode, Jill talks about some best pra...

Offering a financing system for your online course or program is one of the strategies you can use to make it more comfortable for a person to buy from you. By allowing them to make monthly equal payments instead of a full upfront investment, they feel more at ease committing themselves for a long program. In this episode, Jill shares her best practices and the industry standard for financing in t...

Sometimes people stay on the fence about investing their money in the unknown. It's understandable, but also, not the best thing for business, right? When you implement a refund policy or a money back guarantee policy you're validating their concerns, but at the same time, assuring your worth. In this episode, Jill explains the importance of having that type of policy in your coaching offer or pro...

Bringing people into your fitness membership program might seem like the only thing you need to do to make it successful. In fact, the hardest part is keeping them there. If your members don't feel the value in the program or don't feel it is worth it…unfortunately, they will just cancel (even if you're not charging much!) In this episode, Jill shares good tips on retention and how to keep people...

Online memberships are a great way to help people and make good money along the way. But what are the pros and cons of having one? Should you create a membership? If so, what are the best strategies to come up with one? Memberships are the closest thing to a job in the online fitness industry. In this episode, Jill shares some insights about audience, accountability, consistency of work, and deliv...

One of the modalities of Fitness Coaching available in the industry is membership coaching. Despite being similar to group coaching, memberships are specifically for audiences that are really warmed up and have a really high level of trust in the professional. In this episode, Jill gives you the overview of this type of program.   "A membership is only as good as its ability to have an engaging co...

One of the smartest things you can do with your business and your expertise right now is to come up with ways of making quick cash. Especially in the online business industry where everything is so fast and people want quick solutions all the time, you can – and should – invest in some strategies that will make you money effortlessly. In this episode, Jill gives 5 simple ideas to make $1000 this m...

One of the most important tasks you need to be doing for your online brand is taking pictures of yourself. For two reasons: 1) You need to be seen. People need to see the face behind the business. 2) Social media is a visual game. People are drawn to good pictures and professional shots. In this episode, Jill shares her five easy tips to get images for social media.   "There's nothing that can inc...

Although more followers does not mean more clients, having a big audience on social media is a key factor for your business. Not only is attracting new people important, but maintaining them engaged is also an important foundational practice. Create shareable content, look at your metrics, focus on what is working and trust the process. In this episode, Jill dives into the 3 high-quality insights...