Jill Lockwood

Fit Biz U

Business EN ↓ 613 episodes

Welcome to Fit Biz U with host Jill Lockwood, Certified Personal Trainer and Nutrition Coach turned business mentor for thousands of fitness professionals over the last decade. Here at FBU, Jill will be sharing tactical and actionable strategies for those that want to quit the time-for-money grind and make a bigger impact and generate real money online. Jill will be in the trenches with you as you create new coaching programs, launch new online products, and scale your business to multiple six-figures and beyond! Here you will always get real, honest advice, no BS, zero smoke and mirrors, a to...

Author

Jill Lockwood

Category

Business

Latest episode

Jul 8, 2026

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Episodes

FBU 013: Business Investment for Growth 18.11.2020

In this episode, Jill helps you to shift your mentality when it comes to investments. Putting money on your own business might feel scary for a lot of people but, at the end of the day, it is essential for growth. When we invest in a coach or mentor, we want results so we end up forcing ourselves to be a different thinker, come up with different ideas, try different strategies. It is the only way...

FBU 012: Stop Consuming, Start Creating 17.11.2020

Do you know the difference between someone making content and someone consuming it? The former decided to do it. On this very inspiring episode, Jill addresses the mindset shift you must have about content production if you currently run an online business. Change your social media following, stop consuming other people's services, step out of your bubble and consider being the one who creates.  ...

FBU 011: Overcome Imposter Syndrome (4 steps) 16.11.2020

Often times we doubt ourselves more than necessary, we think we're not good enough, qualified enough, we can't make mistakes. As a result we get frustrated and eventually give up. The mindset behind running an online business is based on one pillar: taking one step at a time. On this episode, Jill tells you how to overcome imposter syndrome with 4 easy steps.   "When it comes to feeling confident...

FBU 010: There's Utility in Overwhelm 13.11.2020

Join your host, Jill as she talks about how to be a beginner in the coaching industry! First you'll need to gain experience and do more work in order to have more standards in the future. Yes, it's ok to raise your prices and, yes, it's ok to match the price with your value as a professional, but when you're just starting you must have the understanding that extra work and adding more to your plat...

FBU 009: Adjusting your Offers (The 3 Types) 12.11.2020

As an online coach you may have some questions about the type of service you want to sell. Is it going to be personal customized coaching? Is group coaching a better option? When is the best time to try and implement both? In this episode, Jill explains the contrast between all these types of offers and programs and which one is a better fit for you, depending on your skills and audience.   "If yo...

FBU 008: How to Stand Out From the Crowd? 11.11.2020

"The online fitness industry is saturated". You may have heard this concept many times and it may have affected you in some way. How do you stand out as a reliable professional in this "saturated industry"? Today, Jill helps you with a tactical tip to implement right away that will help you be noticeable and stay in evidence.   "The fastest and easiest way to start sounding different and getting y...

FBU 007: 3 Big Mistakes You Might Be Doing as an Online Coach 11.11.2020

Are you familiar with some of the "don'ts" of the Online Coaching industry? Do you want to know more about good practices in this kind of business? In this episode, Jill highlights the 3 most common mistakes that beginners do when starting their career as an online entrepreneur. You will learn all about good marketing and how sometimes you must take the coach hat off and put the sales person hat o...

FBU 006: Good Marketing: Do You Know How to Sell? 11.11.2020

On this episode you will learn some of the best techniques available now to create a marketing strategy that really works. Jill explains that offering your service to someone unexpectedly often feels invasive and the opposite of that is what in fact works: connecting, being organic and focusing on your potential client's problem instead of your product. Jill also explains the concepts of Copywriti...

FBU 005: Staying on Course and Playing the Long Game 04.11.2020

Are you willing to fail? Are you prepared to be frustrated with the results? Did you manage your expectations already? These are some tough questions you need to ask yourself before starting an online business. In this episode, Jill explains the negative aspects of expecting too much and what you can do about it. When the outcome is less than the effort, you can deal with it in two ways: give up a...

FBU 004: Your Old Self Is Your Best Client 04.11.2020

  On this episode, Jill talks about finding your ideal client and creating a niche for your business, which sometimes can be confusing; especially if you are a beginner. When it comes to connecting with the right type of client Jill recommends focusing on the struggles of that person instead of their generic information like age or job. What are the obstacles that the person is facing? How can I r...

FBU 003: The 5 Key Ways to Build Trust with Potential Clients 04.11.2020

Jill shares the 5 key ways to be trustful online with the intention of getting clients. In order to build a relationship based on trust and confidence you need to know what to share and what to say. People will buy from someone online once they feel they can rely on that person, this takes a while to build. These 5 factors will help to elucidate this kind of relationship.   "Trust, by nature, take...

FBU 002: The Pyramid of Attraction 04.11.2020

Jill explains that the process of getting clients on social media can be compared to a pyramid: the base with free content and free value, the middle with warm leads and the top with products, services and optimized sales. In addition, you will learn that creating a personal brand has nothing to do with how many followers you have, but with how many connections you make.   "To me, trust isn't abou...

FBU 001: Leaving Scarcity Behind 04.11.2020

Join the very first episode of Fit Biz U with your host Jill Coleman. Jill is a fitness professional and business coach who effectively made the transition from training clients in person while having no time to build anything else to training clients online and actually becoming more successful. Today, Jill helps other coaches do the same.   In this first episode, Jill shares the specific moment...

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