Jill Lockwood
Fit Biz U
Welcome to Fit Biz U with host Jill Lockwood, Certified Personal Trainer and Nutrition Coach turned business mentor for thousands of fitness professionals over the last decade. Here at FBU, Jill will be sharing tactical and actionable strategies for those that want to quit the time-for-money grind and make a bigger impact and generate real money online. Jill will be in the trenches with you as you create new coaching programs, launch new online products, and scale your business to multiple six-figures and beyond! Here you will always get real, honest advice, no BS, zero smoke and mirrors, a to...
Author
Jill Lockwood
Category
Podcast website
Latest episode
Jul 8, 2026
Where to listen?
Podcasts in the app Replaio Radio Coming soonPodcasts are coming to the app soon. Install now and be the first to see a whole new take on podcasts
Episodes
FBU 164: Why You Shouldn't "DIY" Your Business 20.09.2021 12:58
In this episode of Fit Biz U, Jill gives you a few reasons why you should not DIY your biz after reaching a certain point. At first, it might be easy to run your biz all by yourself, but you need to know when to delegate tasks, or you will end up hitting the ceiling. More responsibilities call for more attention, and, although it's a "good" problem, it still needs to be addressed. At this point yo...
FBU 163: Proactive Funding: How to Make Money Whenever You Need 15.09.2021 13:38
If there is a good thing about entrepreneurship, it is that it's filled with opportunities. These opportunities can literally be created out of nowhere, especially if you need extra money for any specific reason. For those with a regular job background, the mindset shift of abundance instead of scarcity can be tough, BUT it is real! In this episode, Jill explains the concept of Proactive Funding a...
FBU 162: What to Look for When Hiring a Business Coach/Mentor 13.09.2021 15:49
When we're in the process of hiring a coach or a mentor, there are a few questions worth answering: "Can he or she help me get the results I want?" ; "Is he or she successful in a way I also want to be?" ; "Does he or she look like someone I could develop a friendship with?". These are all valid questions to ask in order to hire someone. Your new coach should not only have a good energy, but a...
FBU 161: Identifying + Selling to Your Ideal Client 08.09.2021 30:53
Live business coaching with @christineflorywellnesscoach and we chatted all about how to get in the head of your ideal client, meet them in their current struggles/symptoms (don't jump to the diagnosis!) and then move them from interested to investment. We walked through some key parts of the sales call and how to close those who sign up for discovery calls! Thank you, Christine, for your vulner...
FBU 160: Creating a Group Coaching "Pod" + Nonnegotiable's for a Successful Membership 06.09.2021 31:48
Loved chatting with Claire, who is currently enrolled in FBA (Fitness Business Accelerator) and has taken so much action over the last 6 months in her business. As a busy mom running outdoor boot camp classes, she was forced into the online business game because of the pandemic, but has launched several successful challenges online and now an online fitness membership with 60+ members in a matter...
FBU 159: Niched Offerings for More Sales + How to Name Products/Services 01.09.2021 33:56
Got to coach my friend Nina on her 6-month old business, chatted about all things 1:1 coaching, group coaching, more effective planning + marketing for more sales and how I name my products, services and even podcasts! Go Nina!! "I think one of the key ways you can probably start boosting your enrollments is having a specific niche, or a specific outcome or promise." – Jill Coleman Jill is a fitne...
FBU 158: Simple Steps to Overcome Imposter Syndrome for Good – Mindset Challenges Part 8/8 30.08.2021 16:09
Imposter syndrome is a human condition that most people face at least once in their life. It's that feeling that you don't know what you're doing, or you think you're just not good enough, or you feel like a fraud. In the coaching space, a coach with imposter syndrome might feel they can't get their clients the results they need. In this final episode of the Mindset Challenges miniseries, Jill sha...
FBU 157: Why People Don't "Get" What I'm Doing? – Mindset Challenges Part 7/8 27.08.2021 13:57
Not everyone understands and knows about digital business and online coaching. In fact, if your family and friends come from a regular and traditional job they may not comprehend your choice to follow entrepreneurship. This lack of support, although transient, can be really hard and that's when it is important to really own your decisions and go all in. In this episode, Jill talks about what to do...
FBU 156: Generating More Sales by Being More Consistent – Mindset Challenges Part 6/8 25.08.2021 13:30
When we put effort into a project, it's really common to expect results immediately. For example: if you start a weight loss process, you might want to see a few pounds drop within a couple of days… and that's just not how it works. In business, the idea is the same, being consistent and playing the long game will give people confidence to invest with you. Today, Jill helps you to manage your expe...
FBU 155: The Key to Control Overwhelm and Be More Proactive – Mindset Challenges Part 5/8 23.08.2021 14:01
Oftentimes, new things and new challenges generate a good level of anxiety and overwhelm. If you are just beginning in the online coaching space you know what this is about. Launches, content creation, dealing with clients, dealing with finances… it all can be a little overwhelming and draining. In this episode, Jill shares her tips on how you can overcome this feeling by dividing big tasks into s...
FBU 154: Less Perfectionism, More Consistency – Mindset Challenges Part 4/8 20.08.2021 13:49
One of the main obstacles that new online coaches face with social media is not being able to be consistent. This can happen due to several reasons: the person has other competitive priorities; the person is being too perfectionist with his/her content; or the person thinks no one truly cares. In this episode, Jill talks about how you can apply the "as if" principle into your work in order to be...
FBU 153: How to Avoid Falling into the Comparison Trap – Mindset Challenges Part 3/8 18.08.2021 15:24
The antidote to comparison is being in love with your own journey. Even though every professional working as an internet business owner wants the same outcome, everyone's path is unique to them. In reality, your goal is more than likely completely different from your peers' goals. Tune into this episode as Jill talks about how to avoid falling into the "comparison trap." "There are a million thin...
FBU 152: Succeeding at a Sustainable Pace – Mindset Challenges Part 2/8 16.08.2021 14:53
The Internet biz is all about focusing on your own journey. You can look at what other coaches are doing online, but eventually you will need to be ok with your own sustainable pace. Mindsets revolving around you "not doing enough," "not successful enough," or that you "need to do more" will have negative effects on you. In this episode, Jill explains that, yes, there will be enough time to do...
FBU 150: Creating a Strong Promise In Order to Sell 11.08.2021 14:25
When a person is willing to invest in you, they don't care about the deliverables of your program (how many tutorials, zoom calls, exercise sheets, etc). They are more interested in what they will get, the result, what you can promise them and whether you can guarantee that your program will work for them. That's why it's so important to create a strong promise in the first place. In this episode,...
FBU 149: How to Nail Your "Elevator Pitch" 09.08.2021 12:34
Your "Elevator Pitch" is the one sentence (maybe two) that explains your online business in an easy way. This short sentence should be simple enough to the point that you don't need to add anything to it or give further details. You might need to use it at a social event or, as Jill illustrates here, when someone in the elevator asks you what you do. In this episode, Jill gives you tips to come...
FBU 148: Setting up the Legal Stuff for Your Business 06.08.2021 16:36
When we first decide to pursue entrepreneurship, then decide it's time to start an online business, the first thing that comes to mind is the legal aspect of the whole thing. It's easy to get overwhelmed with so many things you need to do (or think you need) in order to get your new company off the ground. In this episode, Jill explains and clarifies with details how to set up the legalities of yo...
FBU 147: How to Handle Clients Ghosting You 04.08.2021 19:49
"Don't take it personally, take it seriously." After all, when a client stops answering you, stops replying to accountability texts and suddenly disappears you shouldn't feel guilty about it. There are a lot of things that can get in the way and maybe the person is ashamed and frustrated – and that's why they stop responding. It's definitely not your fault, in fact, it's no one's fault. In this e...
FBU 146: Reasons Why You Can (and Should) Invest in Your Business 02.08.2021 21:03
The path to a successful business doesn't only involve earning money, sometimes it also involves spending money. If you are stagnant with your online brand, with no perspective at all, fatigued with your current workload and lost about the next step… It might be time for you to invest in a business coach. In today's episode, Jill talks about how eventually you'll have to choose whether you "can't...
FBU 145: Why Keeping Clients Engaged is More Important than Getting them Results 30.07.2021 16:36
The coaching model of work is based upon getting results to a client, right? What most people don't know is that there is a lot of context involved with this mindset. The most important thing – above everything else – should be keeping the person engaged in the process, encouraging him/her to stay the course and stay consistent. Your client will only achieve that if they feel safe with you as a co...
FBU 144: Independence Driven Coaching vs. Dependence Driven Coaching 28.07.2021 23:19
Coaching someone into a goal – be it business related, nutrition related, or fitness related – is a skill developed with practice. It's understandable that your client will want to be led and be told what to do…but it's important for every coach to make it their goal to guide their clients to being self-sufficient. After all, that is the essence of coaching. In this episode, Jill talks about the d...
FBU 143: Less is More: Creating Effective and Digestible Programs for Your Audience 26.07.2021 16:54
When creating effective programs that represent your business it's easy to think that the program should be huge with tons of deliverables, several weekly calls, and lots and lots of resources for the person buying it. That is the recipe for disaster: the person will feel overwhelmed, exhausted and might even check out. In this episode, Jill explains that an effective program should be simple and...
FBU 142: Should You Plan Your Launches in Advance? 23.07.2021 16:56
Depending on your business model, it's very beneficial to plan your launches in advance in an organized way. While it's common to have small launches spaced out throughout the year in your first year of business, as you get more professional you should offer great programs every quarter (mixed up with your ongoing coaching offer + flash sales). In this episode, Jill debriefs for you the best metho...
FBU 141: What Does "Scaling a Business" Mean to You? 21.07.2021 20:51
A lot can be done to scale your business and oftentimes people think that scaling means working more hours but that is not necessarily true. You can grow your business in so many different ways, but different ways lead to different levels of success and it all depends on how you want your business model to be. In this episode, Jill gives an overview on what "scaling a business" can represent for e...
FBU 140: Easy and Tactical Strategies to Attract Your Ideal Client 19.07.2021 17:15
As you build your online business, it's important to deliver your message to the right people. You want to attract the right audience while also trying to reach more people, and that's a valid strategy. However, it's normal if – in the very beginning – only friends and family are paying attention to your service or buying from you. In this episode, Jill gives you ideas on what to do if your audien...
FBU 139: Special Birthday Episode - 6 Biz Lessons Relevant to All Areas of Life 16.07.2021 23:01
It's really important to learn from professionals that have expertise and are willing to share it with everyone else. Although your business journey is uniquely yours, you can develop your mindset, avoid making silly mistakes, and shape your framework by hearing what others have to say. In this special episode, Jill celebrates her 40 th birthday by gifting you with 6 business lessons that apply to...
Similar podcasts
Replaio is not a podcast publisher; show names, artwork and audio belong to their authors and are distributed through public RSS feeds.