Jill Lockwood

Fit Biz U

Business EN ↓ 613 episodes

Welcome to Fit Biz U with host Jill Lockwood, Certified Personal Trainer and Nutrition Coach turned business mentor for thousands of fitness professionals over the last decade. Here at FBU, Jill will be sharing tactical and actionable strategies for those that want to quit the time-for-money grind and make a bigger impact and generate real money online. Jill will be in the trenches with you as you create new coaching programs, launch new online products, and scale your business to multiple six-figures and beyond! Here you will always get real, honest advice, no BS, zero smoke and mirrors, a to...

Author

Jill Lockwood

Category

Business

Latest episode

Jul 8, 2026

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Episodes

FBU 189: The 7-Figure Intention 20.01.2022

Welcome to 2022! In the first episode of the year, Jill speaks about the importance of making different decisions and going through different routes in order to achieve different results. Growing a business and getting to the next level does not happen overnight and, most likely, will not happen without setting an intention for it. Long story, short: what brought you here won't take you there. Sta...

FBU 188: Power Lead: How to Inspire Excitement in Your Audience 13.12.2021

Power Lead  is a concept that successfully tries to show us the power of demonstrating positivity and excitement. This concept applied to online business means that when we are offering a service, selling a course, or marketing our products, it's important to show our audience that we believe in what we're trying to sell. In this episode, Jill explains more in depth this idea, which can be so fund...

FBU 187: Making Investments to Create Accountability 08.12.2021

To spend money in order to receive money is a concept that not many of us get. Especially if you have a 9-5 job and receive your paycheck regularly, right? On the other hand, if you're building a business as an entrepreneur, you know that investment is the first step to real accountability. In this episode, Jill explains the importance of investing in ourselves and in our business in order to grow...

FBU 186: Adopting a Business Mantra 06.12.2021

Mantras are like anchor thoughts we carry in our minds to solve a problem or to help us solve a problem. These thoughts have the power to transform our mindsets and guide us through life situations. In business, it's no different: every time something doesn't go our way, it's good to have a mantra that will show us solutions. In this episode, Jill shares her biz mantras and talks about the importa...

FBU 185: Upper Limit Problem – Get Unstuck and Reach the Next Level 01.12.2021

It's very comforting to reassure ourselves and be always in the same place. There's something good and calming in not taking risks and staying in the same place forever. If you have an online business and operate as an entrepreneur every day, it's also important to ignore comfort, take the next step, and grow. In this episode, Jill explains the concept of  Upper Limit Problem  and how to move forw...

FBU 184: Overcome Your Business Fears and Take the Leap 29.11.2021

Taking a leap of faith in our business is not only scary and intimidating, but it's also necessary. When we face fear of taking action, or taking the next step, or quitting the job, or going full time on the side hustle, it's important to ask ourselves one simple question:  "What's the worst that could happen?"  In this mindset-oriented episode, Jill gives you a pep talk on overcoming fears and un...

FBU 183: Holiday Sales - How to Market Your Holiday Offers (Part 2/2) 24.11.2021

Special times of the year call for special products and offers. As the owner of an online brand, you should invest some time and energy to figure out how you can use the holiday season to captivate your audience and make more sales. Marketing strategies are the key to point your efforts into the right direction. In this episode, Jill explains the  do's  and  dont's  of marketing to maximize your h...

FBU 182: Holiday Sales - Creating Attractive Offers (Part 1/2) 22.11.2021

Holiday season is very important for those who have an online brand. People are usually excited, wanting to get the most out of deals, and ready to buy from some brand (or someone) they like and trust. You, as an online business owner, should take this chance and think: "How can I optimize my sales and services during this time?" In this episode, Jill talks about offer creation and specific strate...

FBU 181: Optimizing Your Written Content – Marketing & Copywriting (Part 3/3) 17.11.2021

Written content is an important part of the process when launching a new product. By developing good writing skills you will be able to communicate effectively with your person of interest that working and investing in you  now  is their best alternative. More important than that: why they need to choose you instead of other coaches. In this episode, Jill teaches you how to highlight your offer be...

FBU 180: Overcoming Client Objections – Marketing & Copywriting (Part 2/3) 15.11.2021

There will always be different reasons why a person won't buy from you: cheaper offers, free alternatives, methods that already worked in the past for them and the list goes on. However, a good marketing strategy should anticipate these objections, pushing you to be one step ahead. In this episode, Jill explains the importance of overcoming these different objections, making the person feel safe t...

FBU 179: Finding Your Core Belief – Marketing & Copywriting (Part 1/3) 10.11.2021

Marketing and copywriting are important tools to sell your offer in a convincing way – without being too  salesy . When you master these skills and make a strong case for your product or service, the potential buyer will feel confident and positive that this is the next step to take in order to reach their goals. In this episode, Jill starts a new series about marketing & copywriting to teach you...

FBU 178: Improve Your Strategy to Improve Your Results 08.11.2021

The process of launching a new offer or a new product for your current audience is a skill you'll develop the more you do it. However, each new launch must be  somehow  superior to the previous one. Adding fresh details, correcting little marketing mistakes, and improving the overall offer helps you grow overtime and expand your reach. In this episode, Jill talks about the importance of always bei...

FBU 177: Conversation Marketing to Increase Numbers + Boost Sales 03.11.2021

The quantity of your followers and potential buyers is way less important than the quality of them. That's why it's so important to have conversations, cultivate the people who are paying attention to you, and support them in any way possible. This practice will allow you to make great sales even with small audiences. Today, Jill illustrates this idea with the concept of Conversation Marketing. "I...

FBU 176: Biz Problems: How to Handle Them and Why They Matter 01.11.2021

Building a business is not all sunshine and roses. There will be struggles, there will be tough decisions to make, and there will be difficulties you have never faced before. The good news is: it takes a whole set of problems to get to the level you want your business to be and if you cannot handle the problems you get at the current level, you won't be able to handle the more advanced ones. In th...

FBU 175: Managing Your Emotions During Your Launch 27.10.2021

When we work on a project for a long period of time and we suddenly see it coming to life, it's only normal to want it to be a huge success. You know how much effort and sweat you put into this new coaching offer or program and it's completely normal to expect all the results, right? Right. But it's also important to manage your emotions and just do your best because there's no way to predict how...

FBU 174: You're a Leader Whether You Want to Be One or Not 25.10.2021

Leadership is a very present skill when you become a coach or a mentor of any sort. Being part of the coaching industry – as a professional and not as a client or student – involves being a leader too, whether you feel like it or not. On the other hand, more important than  accepting  leadership is  acting  as a leader and honoring this position. In this episode, Jill talks about being a leader an...

FBU 173: Attracting Clients Based on How You're Showing Up 20.10.2021

In today's episode, Jill gives you an overview on a very personal topic: how are you showing up for your clients? What kind of message is being passed to your clients/students and how are they viewing you as a professional? Most of what you get from your community, in terms of: communication, results, feedback, and lessons being implemented, is basically a reflection of what you offer both as a co...

FBU 172: How to Create a LEGACY Business with The Movement Maestro 18.10.2021

The journey of building an online business involves creating a strategy that works, developing a relationship with your audience, and taking a ton of action. When you overthink the steps that will get you from point A to point B and, because of that, end up doing nothing…there is no way your business will grow. The Movement Maestro's #1 tip for anyone wanting to scale their business is: 'take acti...

FBU 171: You Can Do Everything, but You Can't Do Everything All At Once 13.10.2021

Attention is our most valuable asset. After all, where focus goes is where we will see results. The journey of being a business owner who is known for a specific skill, might contain a few distractions. That's why it is super important to identify a priority and make it your focal point at all times. In this episode, Jill talks about time management and how you can eventually work on different pro...

FBU 170: Being the Best to Build Your Business 11.10.2021

You can have all the certifications, know all the best books, and listen to all the most popular podcasts, but if you are not good enough at what you do, your biz won't go anywhere. In this episode, Jill explains that bringing results for your clients and having mastery in your practice really makes the difference and will ultimately be enough to build a solid brand, to be recognized, and to have...

FBU 169: How to Be Coachable 06.10.2021

When you hire a coach or mentor to help you go from 'point A' to 'point B' with your business, chances are you're having problems that need solutions. For that reason, it's smart for you to work on  "being coachable"  to really learn from that person who knows more than you do. In this episode, Jill explains that while it's important to be curious, question things, and present your own ideas to yo...

FBU 168: Your Success Is Going to Be Polarizing (Don't Feel Guilty about It) 04.10.2021

Achieving a certain level of success in our personal life and business is something we should be proud of. The desire to share these happy moments and realizations is our human nature; however, it is important to understand that your success is going to be polarizing. Some people will be inspired, other people will be frustrated and there is nothing you can do about it. In this episode, Jill share...

FBU 167: Create a New Identity for Success and Leave Your Old Self Behind 29.09.2021

"Everything you want is on the other side of fear."  This quote by Jack Canfield illustrates this episode well. In this one, Jill talks about how important it is to observe the way you talk to yourself, the affirmations you put out in the world, the thoughts you create about chances and possibilities, and your self-imposed limitations. Start questioning who you have become and what kind of identit...

FBU 166: Why Making Investments Is Your Best Chance to Succeed 27.09.2021

It takes a lot of courage to get to the  "next level"  and invest in your business. It is a leap of faith that requires both a new mindset and confidence. The one thing that for sure is going to happen when you make an investment is: you will have no alternative other than to make it worthwhile. There will be guaranteed success because the commitment of investing will force you to go all in. In th...

FBU 165: How to Identify Red Flags When Hiring a Coach 22.09.2021

You should never feel bad about your relationship with a coach.  It's an obvious idea, but there are still people who get misled and end up hiring a bad or phony coach.  So, how do you know for sure that the person you're about to give your money to is someone trustworthy, who has the expertise to help you, and can guarantee your success no matter what? In this episode, Jill highlights a few red f...

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