Jill Lockwood

Fit Biz U

Business EN ↓ 613 episodes

Welcome to Fit Biz U with host Jill Lockwood, Certified Personal Trainer and Nutrition Coach turned business mentor for thousands of fitness professionals over the last decade. Here at FBU, Jill will be sharing tactical and actionable strategies for those that want to quit the time-for-money grind and make a bigger impact and generate real money online. Jill will be in the trenches with you as you create new coaching programs, launch new online products, and scale your business to multiple six-figures and beyond! Here you will always get real, honest advice, no BS, zero smoke and mirrors, a to...

Author

Jill Lockwood

Category

Business

Latest episode

Jul 8, 2026

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Episodes

FBU 214: The Ombre Method: Creating Seamless Sales Through Lead Magnets 02.05.2022

In this episode, Jill explains the concept of  The Ombre Method . In order to increase your chances to have a successful launch with a high number of sales, it's important – and smart – to put part of the offer, or at least a glance of it, in front of people's eyes in a smooth and seamless way, by first creating a lead magnet. That way, your potential buyers will learn for free more about the resu...

FBU 213: Business Post-COVID (The Pandemic Boomerang) 27.04.2022

In this episode, Jill gives you amazing tools to transition to a full online business if you are having difficulties continuing to grow your brand now that the gyms are opening back up and your audience is starting to train in person – and in theory don't need a virtual fitness trainer anymore. Learn how to niche your audience and grow your clientele to build a real business, instead of a "pandemi...

FBU 212: Messaging Your Offer for Maximal Sales with Laura Schoenfeld, RD 20.04.2022

As a fitness coach, it's really important to plan and create offers and programs that work for your clients. Although you can't guarantee that your client will follow your process perfectly, your offer should be easy and digestible enough for them to get it. But, more important than having a solid offer, is knowing how to sell it in a way that interests people, brings sales, and helps you maximize...

FBU 211: The Best Technology Tools for Beginners 18.04.2022

Technology can be a huge challenge for someone just starting to create an online business. There are an infinite amount of roads to go down, and platforms to be on, and everything can feel a little bit overwhelming, right? Just know that you have no obligation of knowing this stuff and you will be better at it with time. In this episode, Jill gives you the nuts and bolts of softwares, online tools...

FBU 210: Jill's 3 Real Life Examples of Bad Investments 13.04.2022

It might surprise you, but Jill has made a few bad investments in her business. No one is free from making mistakes, messing up, trying to focus on too many things at once. What we cannot do, however, is letting these bad decisions affect us and traumatize us into not wanting to make decisions at all. In this episode, Jill shares her own top 3 bad investments, what lessons she learned with it, and...

FBU 209: Creating Easy-to-Follow Programs for Q2 11.04.2022

Jumping to the second quarter of the year, it's important to evaluate what has been working and what has not been working in your business. With summertime just around the corner, it's also important to adjust programs, products, and offers according to this time of the year, which is always more unpredictable. In this episode, Jill explains that sometimes it's better to create easier, more digest...

FBU 208: Pep Talk: Who Said It Was Going to be Easy? 06.04.2022

In this episode Jill talks about the importance of not giving up if you really want to keep your online business up and running but also accepting that if you think it's not for you, it's ok to tap out. The key in this situation is having the wisdom to know the difference and being self-aware of how you are feeling on a daily basis. The easiest way to find the whole journey simple, is assuming it'...

FBU 207: 4 Tips to Create Captivating Social Media Captions 04.04.2022

Connecting with your ideal client (a.k.a. that individual that is the perfect example of someone who would invest with you) is not a simple task. But we can uncomplicate things… one of the simplest ways to accomplish this is via social media captions. When your audience reads what you have to say, they can resonate with you and potentially buy from you. In this episode, Jill gives you a 4-part for...

FBU 206: The Best Way to Get Your Audience Engaged 30.03.2022

Having an engaged audience is a huge advantage when promoting your offers online or launching a new program. But, how do we 'train' our audience to engage with us when capturing attention on social media is so hard? The answer is: patience and practice. In this episode, Jill gives you the best ways to catch your audience's eyes and make them engage with your content using different forms of asking...

FBU 205: How to Deal With Clients' Uncertainty 28.03.2022

There could be a lot of reasons why someone would not buy your program or invest with you: they could think now is not the perfect time, maybe they think they won't be able to follow through, or maybe they're just afraid of getting frustrated. These are all valid reasons and your job as a coach is to solve these problems, right? In this episode, Jill shares some important strategy tools to deal wi...

FBU 204: What It's Like to Work With Me 23.03.2022

In this episode of Fit Biz U, Jill explains the current online coaching scene and the numerous differences between coaches nowadays. In addition, you will listen to what it's like to work with Jill: you will take a ton of action towards your goals, you will drop the scarcity mindset to operate in abundance, and you will see that the best way to stop thinking is start doing . FBA is now live, check...

FBU 203: 3 Ways to Bust Through a Business Plateau 21.03.2022

In business, there's always a moment where we think we hit a wall. We might think that there's not much more to do, that all the options have been discussed, all the cards have been played, and we can't see where we're going with our biz, right? Despite being common, there's a way – or ways – to avoid that. In this episode, Jill shares the 3 ways to bust through a business plateau in order to keep...

FBU 202: 6 Key Steps for Starting Your Online Business from Scratch 16.03.2022

It's really easy to compare your journey with someone else's. It's sort of inevitable to keep comparing numbers, followers on social media, results, etc. However, what most people don't think about is that  everyone  started a business from scratch and everyone thought it was really hard at the beginning too. In this episode, Jill debriefs the 6 key steps for starting an online biz from the very b...

FBU 201: The Wannapreneur Way of (Not) Doing Things 14.03.2022

In this episode, Jill explains the concept of being a  'Wannapreneur' . This type of person usually has a million ideas of businesses, has everything planned, knows the processes and operations, but just doesn't take action. A good way of knowing if you fit into this category is asking yourself: 'Am I operating in scarcity or abundance?' ,  'Am I afraid of taking risks?' ,  'Am I self-sabotaging?'...

FBU 200: 4 Steps for Balancing Your Personal Life with Your Work Life 09.03.2022

In this episode, Jill talks about how to integrate your personal life with your work life. When you work in the digital space, it's really easy to be caught up on what's happening all the time, therefore, never getting a chance to unwind, relax, and enjoying the other things in your life. This situation might be an issue for your family, your spouse, your friends, but there's a way to make it all...

FBU 199: Market Research: Getting Information from Your Audience 07.03.2022

Market research is a fancy name that simply means asking your audience questions. As an online coach, it's important to connect with your potential clients and speak their language in order to understand their biggest motivations, what drives them, and what their current struggles are. In this episode, Jill teaches you the best way to do a market research through social media, explaining the value...

FBU 198: Seeing Biz Problems as Clinical as Possible 02.03.2022

It's really easy to see a problem as a result derived from several other problems. In online business it's the same thing: a social media post doesn't have too much engagement or a launch doesn't go as well as you hoped and everything seems to be the end. This catastrophic -ish  mindset can be really damaging for business. Today, Jill explains the importance of seeing all things biz related as cli...

FBU 197: Cultivating High Self-Worth + Competency 28.02.2022

The outcomes of your online coaching business will match the effort you put into it. When we fully commit to something (business, health, fitness, etc) there is no other thing that could happen than results, but we have to be prepared to commit. In this episode, Jill gives the listeners a little pep talk to encourage online business owners to plan smartly, think ahead, fully commit, and just do th...

FBU 196: 5 Questions to Ask to Understand Your Ideal Client 23.02.2022

One of the most common problems that people starting an online business face is questioning if they will get any client at all. What most people don't realize is that the potential client is probably already navigating their world; they just didn't notice yet. In this episode, Jill makes it easy for you if you're struggling with this ,and gives you 5 questions to ask in order to understand, discov...

FBU 195: Success Mindset vs. Struggle Mindset 21.02.2022

Mindset is a choice we make every day. When it comes to business, it's no different: there's the success mindset and the struggle mindset. Which one do you follow? In this episode, Jill explains the difference between the two of them and how the differentiation is based on messy actions, need for perfection, fears and scarcity vs. desires and abundance, and the daily steps you take towards the fut...

FBU 194: Making Your Business Anti-Fragile 07.02.2022

At the beginning of your business, every little thing that goes wrong seems like the end of the world, right? That happens only because you are at the very beginning and it's completely normal to have this fearful mindset. At some point, as always, your biz will cross the line and what once was fragile, now will become solid. Today, Jill speaks about this transition, highlighting that at one point...

FBU 193: When Your Mindset Doesn't Match Your Success 02.02.2022

Success is a sign that all your hard work paid off, right? What most people don't know is that success can be the solution to all the problems or a trigger to old patterns. When we "get there" , will we continue to have a limiting and immature mindset? In this episode, Jill has a message for people making good money on their business, but still getting frustrated and still getting too attached wit...

FBU 192: The Only 3 Things You Have Control Over in a Launch 31.01.2022

When launching a new product or a new service, it's normal to want to control the outcome of the launch. We want people buying our thing, we want people investing in our work, and we want the launch to be successful. This can lead to a huge amount of stress and what was supposed to be simple and fun, turns into a nightmare. In this episode Jill gives you the only 3 factors you can actually control...

FBU 191: 7 Dial-Movers that Took JillFit to $1M in Revenue in 2021: Part 2 26.01.2022

As a sequence to the previous episode, Jill continues to talk about the big dial-movers that took JillFit to increase its revenue in 2021. Jill explains the importance of having a big vision for the brand by expanding the team and delegating tasks. The busy routine of running an online business can prevent you from thinking about solutions and what could be improved. Taking a few steps back can ac...

FBU 190: 7 Dial-Movers that Took JillFit to $1M in Revenue in 2021: Part 1 24.01.2022

Intention is a huge part of being successful. In order to get different results from something, we have to have a different intention, take action, and give our best. If your business is not bringing the outcome you think it should, then it's important to check your intention. In this episode, Jill shares the tactics and the mindset shifts that led  JillFit  to reinvent itself, expand the team, an...

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