Jill Lockwood

Fit Biz U

Business EN ↓ 613 episodes

Welcome to Fit Biz U with host Jill Lockwood, Certified Personal Trainer and Nutrition Coach turned business mentor for thousands of fitness professionals over the last decade. Here at FBU, Jill will be sharing tactical and actionable strategies for those that want to quit the time-for-money grind and make a bigger impact and generate real money online. Jill will be in the trenches with you as you create new coaching programs, launch new online products, and scale your business to multiple six-figures and beyond! Here you will always get real, honest advice, no BS, zero smoke and mirrors, a to...

Author

Jill Lockwood

Category

Business

Latest episode

Jul 8, 2026

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Episodes

FBU 239: How to Cultivate Self-Worth + Increase Prices 24.08.2022

In this episode, Jill talks about the importance of cultivating self-worth to be able to charge for the work you do. It is very common to feel your work isn't worth the price you charge, or you are not good enough to be asking people for money, or you're not expert enough to be helping people. For instance, if you think you are not ready to increase your price, it's ok. The confidence to do it wil...

FBU 238: Overcoming Overwhelm as a Beginner 22.08.2022

When it comes to building and growing a business, there are a lot of challenges that can arise for people that are beginners. With all the noise out there on social media, it is very easy to get overwhelmed and experience "shiny object syndrome." In this first episode of a five-episode series on mindset, Jill provides three essential tips for overcoming overwhelm as a beginner, and she reveals wha...

FBU 237: Being Resilient About Business Problems 19.08.2022

Getting too emotional about business problems prevents you from making rational decisions. If this happens every time, your business becomes impracticable, right? That is why being resilient is the first step to start overcoming problems, and eventually, you will realize those big problems are not as big as you think. In this episode, Jill speaks about the importance of getting as clinical as poss...

FBU 236: Critical Lessons for Having a Long Online Business Career 10.08.2022

Being consistently engaged in your online brand is fundamental to not only growing the business but also enjoying the process. Once it feels like there's no more room to grow or things seem too hard, that's when most people give up. What if you knew that the difficulties are temporary and eventually things will get easier? In this episode, Jill shares important lessons to be aware of to have a lon...

FBU 235: How I Structure My Week for Productivity 08.08.2022

One of the questions Jill gets asked most frequently is: "How do you get everything done?" In this episode, Jill shares her strategies for batching important tasks and staying productive without having a never-ending to-do list. When you have a 9-5 job, your time is structured for you, but when you are running your own business, you have to anchor your time appropriately. If you find yourself with...

FBU 234: Deconstructing Your Launch "Runway" 01.08.2022

Getting people warmed for your launch is one of the most important things to do before the actual launch. Your audience needs to be engaged, confident, and aware that you are an authority on what you will be selling later on. In this episode, Jill talks about this "anabolic" phase in your business where you should focus on content creation, resources, and problem resolution before launching your o...

FBU 233: How to Interact with Busy People 28.07.2022

In this episode, Jill explains good practices when it comes to interacting with busy people. It's important to network, especially if you are just starting your coaching business, and talking to people and peers who are doing the same thing as you. However, it's also important to take into account that that person might have a lot of things on their plate and it's smart not to take it personally....

FBU 232: The Future of Online Coaching 11.07.2022

In this episode, Jill gives an overview of the coaching industry and where it is headed. Although more and more businesses are being created as we speak, there's absolutely no doubt that there's room for everybody. Everyone has specific expertise that ultimately will help someone, and that is really the key to making a coaching business thrive. Tune in if you're on the fence about starting your ow...

FBU 231: Planning Your Content for Maximal Productivity 06.07.2022

Planning your social media content in advance is one of the greatest ways to be productive and optimize your time. However, sometimes it's hard to come up with fresh ideas on what to post, especially if your goal is to share 4 to 5 days a week, right? In this episode, Jill shares some tactical tips on what to post and how to structure your content based on your launches and other specific themes a...

FBU 230: How to Create a Business Blueprint 04.07.2022

In this episode, Jill teaches you how to create a business blueprint a.k.a. the entire structure that will be the foundation of your sales, your content, and your coaching services. Some new coaches, after getting certificated, feel the need to have a "business plan" in the most traditional sense, but the thing is that a "business plan" often times involves a lot of theory and no action. A bluepri...

FBU 229: First Launches vs. Seasoned Launches 29.06.2022

In this episode, Jill speaks about the major differences between launching a new offer if you are a beginner and doing the same thing if you're in the industry for a while. It's completely normal to feel anxious when we create, plan, and execute our first launch, however, it's important not to have a lot of expectations for it. The results might not be the best and it's ok. When we're more experie...

FBU 228: First Biz Priorities for Beginners 27.06.2022

In this episode, Jill addresses some of the best practices if you are building your online business from scratch. Of course, when we are just getting started, there are a million things we want to create, all the ideas we want to put into action, and we might feel overwhelmed with so many to-do's . But first things first, right? Tune in to learn what you need to focus on first in order to save tim...

FBU 227: How to Actually Choose the Right Mindset for Success 24.06.2022

It's really easy to fall into the trap of thinking we're victims. The victim mentality makes us believe that life and business are happening to us, and not for us. Luckily, there's a tool we can use to change that: our mindset. We can actually choose our mindset regardless of external circumstances – be they personal or professional. In this episode, Jill talks about how mindset is in fact a tacti...

FBU 226: Pep Talk: Your Work is Changing People's Lives 15.06.2022

In this episode, Jill gets real about the very necessary mindset shift you have to make when it comes to selling. Sometimes, coaches feel a little icky about selling. Doubtful thoughts still come to mind from time to time, making fitness professionals wonder if what they're doing really matters and whether or not people are getting something from their content. In this episode, Jill shares an impo...

FBU 225: The More You Ask, the More You Sell 13.06.2022

When we are selling something via social media, we might get the feeling that we are annoying people.  What if I'm being inconvenient? What if someone doesn't like what I'm talking about? What are people going to think of me?  Well, it doesn't matter. Running a business is all about marketing and the more you ask, the more you sell. In this episode, Jill shares some tough love thoughts on the impo...

FBU 224: 3 Major Parts of a Launch + How to be Ready for Them 08.06.2022

It's completely normal to put pressure on ourselves before a big launch. We want great results with great sales, right? For that reason, it's smart to know in advance which steps you need to follow and which tasks you need to check off your list. In this episode, Jill not only highlights the 3 major parts of a launch but also explains the most efficient strategies to be ready for them when the big...

FBU 223: Setting Up a Group Coaching "Pod" 06.06.2022

A few people in your audience, especially beginners, will prefer to be part of large groups. More advanced business owners, however, most likely will want more customized feedback and a more high-touch connection with the coach. In this episode, Jill teaches you how to create what is called a Coaching Pod , a small group of clients who might be part of a specific niche and needs more accountabilit...

FBU 222: Creating a Compelling Offer That Addresses Client Objections 01.06.2022

In this episode, you will learn a few strategies to use when it comes to creating offers for the summertime and holiday seasons. Jill explains that just because it's summer, that doesn't mean people in your audience don't have goals anymore. In fact, that's a really good time to approach potential buyers from new and different angles: explain in your offer that it can be super beneficial to have a...

FBU 221: Increase Sales by Helping Clients Self-Identify Their Struggles 30.05.2022

In this episode, Jill unpacks a system that her student Ashley utilizes in her online fitness business in order to help potential clients self-assess and self-identify their current struggles. Many people love personality quizzes and assessments that give them insight into themselves. Using this affinity people have for these types of assessments and categorizing tools, we can take this approach a...

FBU 220: How to Launch a High Ticket 1:1 Coaching Offer 26.05.2022

The coaching offers that we can create for our online business can be developed in multiple ways. There are several details and combinations that can be made in order to fit your schedule and work for your clients, at the same time. One type of offer that is fundamental though is the  'High Ticket 1:1' offer. In this episode, Jill shares the best strategies to create this and gives an overview of...

FBU 219: Overcome Feelings of Scarcity with these 7 tools 18.05.2022

This episode is all about dealing with feelings of scarcity. Jill explains that when we have an online business it's normal to sometimes feel like we hit a wall and there's no more room to grow. We don't see new perspectives on getting more clients on board, making more sales, or coming up with fresh ideas. At this moment, it's important to take some measures. Follow one (or all) of these 7 steps...

FBU 218: How to Get More Self-Confident in Training Clients 16.05.2022

When starting to build a career as a trainer, especially as an online trainer, it's really common to doubt yourself. You might think you don't have the right certificates, the complete knowledge, or the perfect understanding of how to get other individuals' results. A popular name for this fear and insecurity is 'imposter syndrome'. In this episode, Jill helps you improve your mindset around this...

FBU 217: 3 Ways to Handle Haters and Trolls Online 11.05.2022

People who follow you already might agree with your opinions and your content, because they are there for a reason. However, a few people might question you, or make a rude comment, for example, and we can take it personally. Meeting people on social media who disagree with you, is a common thing, especially if you have an online brand. In this episode, Jill gives you advice on how to deal with it...

FBU 216: FBA Launch Debrief – Part 2 09.05.2022

Join this second episode as Jill debriefs all the strategies her and her team followed to launch FBA (Fitness Business Accelerator – Jill's Signature Program) twice a year. All of these strategies and details you can apply into your own launch so you can have more leads, convert more, and make more sales. Jill details the entire calendar of the launch, highlighting the daily tasks, special bonuses...

FBU 215: FBA Launch Debrief – Part 1 04.05.2022

Listen in on this episode as Jill debriefs all the strategies her and her team followed to launch FBA (Fitness Business Accelerator – Jill's Signature Program) twice a year. All of these strategies and details you can apply into your own launch so you can have more leads, convert more, and make more sales. Jill breaks down the marketing plan, pricing,  do's   & don'ts  of sales pages, lead magnets...

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