Jill Lockwood
Fit Biz U
Welcome to Fit Biz U with host Jill Lockwood, Certified Personal Trainer and Nutrition Coach turned business mentor for thousands of fitness professionals over the last decade. Here at FBU, Jill will be sharing tactical and actionable strategies for those that want to quit the time-for-money grind and make a bigger impact and generate real money online. Jill will be in the trenches with you as you create new coaching programs, launch new online products, and scale your business to multiple six-figures and beyond! Here you will always get real, honest advice, no BS, zero smoke and mirrors, a to...
Author
Jill Lockwood
Category
Podcast website
Latest episode
Jul 8, 2026
Where to listen?
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Episodes
FBU 138: Handling Your Customer Service with Integrity 14.07.2021 19:01
Working with people is a challenge. Working with people through the internet is a skill. When you're in the internet business space, tasks like customer service might sound pointless, but they are fundamental. Besides being important for the reputation of your company, it's even more important for your client to be treated with integrity, respect and truth. In this episode, Jill shares a valuable...
FBU 137: Crafting Your Signature Transformation Program 12.07.2021 18:01
In business it's good to think differently and ask yourself questions like: 'What does my client really need?' and 'How can I actually help them?' Although it's important to create a framework that can be applied to all clients, knowing when you need to treat a client on a "case by case" basis is vital. By thinking of them as a unique individual you will be able to give your all as a coach, as wel...
FBU 136: How to Name Your Products + Services 09.07.2021 16:36
When creating a new product or service for your digital business, one of the most important things to think about is the name. While it's very important to come up with something easy and catchy, the name should also represent the desired outcome. The person looking at this name should easily recognize what it's about and what they can expect from it. In today's episode, Jill gives you easy tips o...
FBU 135: Getting Your Mind (+ Actions) Right for Q3 and Q4 Goals 07.07.2021 20:23
The actions and the results that have gotten you where you are now won't be enough to get you where you want to be. This is one super important message to think about as we enter the second half of the year. In order to make your online business grow, you need to treat it as if it's already happened. In this episode, Jill talks about getting your mind right for the future and how being comfortable...
FBU 134: Do's and Don'ts on Text Messaging Services 05.07.2021 14:14
A new business strategy that got trendy over the last few years is text messaging services. Whether you use this service as a way to communicate with your clients or to engage with new leads, there's no doubt it is a useful tool to implement in your biz. In this episode, Jill shares some do's and don'ts about text messaging services, how to use it as a waitlist for your coaching programs, and how...
FBU 133: 7 Ways to Expand Your Reach to New Audiences 02.07.2021 17:24
Making sure that our audience is consistently renovating itself is a top priority for online business owners. Not only do we want to engage with followers we already have, but we also want to reach more people. The act of getting in front of new eyes demands patience and time, but most of all: strategy . In this episode, Jill highlights 7 smart ways to stand out and be more visible. "Only 2% of...
FBU 132: Getting Your Podcast Up & Running with Qualified Guests 30.06.2021 14:01
If you have or want to have a podcast, you know that bringing recognized people to your show is a powerful way to get more exposure. Well-known guests draw attention to the episode they are featured in and their audience ends up becoming your audience. In this episode, Jill explains how to get your podcast up and running with qualified guests if you don't have a huge network yet. "There's a lot...
FBU 131: Essential Skills to Look for When Hiring a New Team Member 28.06.2021 18:39
One thing that is hard for business owners to do is delegate . However, when growing a business, a few vital steps are: sharing the workload with someone else, delegating tasks, and hiring a team member. Training someone to help you will, in the long term, preserve your time and your mental energy too. In this episode, Jill explains what to look for when the time comes for you to hire someone. ...
FBU 130: Maintaining Relevance + Commitment as an Online Business Owner 25.06.2021 14:40
For most new business owners, standing out from the crowd is tough and this process gets even harder when you have been doing it for a while. Wondering how to stay engaged and committed to keep the business going? What mindset is required to maintain the business? Which path should you choose as the market changes? Tune in to this episode as Jill answers these questions about staying relevant nowa...
FBU 129: A-to-Z Guide on Expected Launch Conversion Percentages 23.06.2021 16:11
Managing expectations is super important when running an online business, especially if you are in the first year of your business. This gets specifically tricky when we talk about program launches or new offers because the outcome is now related to the effort made. In this episode, Jill breaks down all the numbers for you when it comes to percentages, leads vs. buyers and conversion rates. "Wha...
FBU 128: 40 Days to 40" Launch Debrief - Part 2 21.06.2021 16:26
In the second part of this two part series, Jill talks about the final week of launching for her most recent program "40 Days to 40." Jill details the strategy used with people who had already applied for the program, encouraging them to get family and friends on board as well. Focusing on getting people's attention in these final days and giving them a sense of urgency is the key to end the final...
FBU 127: "40 Days to 40" Launch Debrief - Part 1 18.06.2021 14:59
In this special episode, Jill shares with you the specific strategy used with her latest program launch "40 Days to 40" . You will learn how she divided the open cart period into three phases – how to prepare the audience using social media, how to invest two weeks running ads, and how to use the final days to give people a little push. Jill also explains all about the bonuses chosen for this laun...
FBU 126: How to Arrive at Your Perfect Messaging + Reps as a Discernment Tool 16.06.2021 16:00
When it comes to building a presence online and taking your business into action, the journey should be as important as the destination. If you feel like you are stuck and don't actually know what your message is: your message will appear to you once you start going towards it. In this episode, Jill shares a high level mindset message for those who just need to enjoy more of the process. "I thin...
FBU 125: Getting on Video: The Tactics 09.06.2021 16:21
When you are your own brand, there is no excuse: you have to show up on video. The dilemma comes when you know you're not good at it. In fact, filming yourself talking to a camera is not easy at first. It takes practice, but it's doable. You just need to maintain your energy high, be concise, and always try to convey your message. In this episode, Jill shares good tips & tactics about getting on v...
FBU 124: Staying the Course and Mindset for this Business 07.06.2021 16:55
Online business is a constant reinventing of yourself. No matter how accurate your content looks, you will always have to say the same thing in a different way or do something fresh to keep the audience engaged. But, the thing is: this is not a bad thing. Once you switch the mindset behind this process a little bit, you start having fun. In this episode, Jill motivates you to stay the course and a...
FBU 123: The 4 "To-Do's" of High-Level Launch Planning 04.06.2021 17:59
It's no secret that you need to put a lot of thought into launching. In order to create an offer that actually is valuable for people to buy you need to organize the deadlines, plan out your launch timeline, create the deliverables and actually market the whole thing. Seems like a lot, but in this episode Jill gives you the step-by-step of 4 essential things to do when going through this process....
FBU 122: Aligning Business & Personal Development to Reach the Next Level 02.06.2021 17:41
Personal development is one of the more important aspects of life you need to work on when you own a business. The business itself – and all the new skills that come with it – is a stimulus to break personal barriers. This situation is not only a chance for your business to grow, but also for you to evolve as a person. In this episode, Jill shares good ideas about connecting business & life to rea...
FBU 121: Photoshoot 101: Tips + Tricks to Create the Perfect Vibe for Your Pictures 31.05.2021 13:14
The visuals of your business are as important as the results you get for your clients. When we talk about social media - where everything is so based on images - this makes even more sense, right? That's why photoshoots, good pictures and branding are crucial to attract more clients and stand out. In this episode, Jill teaches you the do's and don'ts of photoshoots and how to come up with the perf...
FBU 120: Active + Passive Marketing: How to Combine These Strategies When Launching a New Offer 28.05.2021 15:02
Combining strategies is a really smart action to take when you're launching a new program or offering a new product. The posts you use to talk about your offer and the posts you use to educate first then talk about your offer are not exclusive, but they compliment each other. This is called Passive and Active Marketing; in this episode, Jill explains when to use which style and the difference betw...
FBU 119: The 7 "1%er Actions" To Scale Your Business 26.05.2021 17:43
What does it take to unlock your business and make it profitable once and for all? You might think that it's a website, or a professional logo for your brand, or some kind of legality. The answer is much simpler than that, but to make it work you need to commit to just DO the thing. In this episode, Jill shares with us 7 " 1%er actions" you probably won't do to attract more clients, make more mone...
FBU 118: How to Take Action as the Most Successful Version of You 24.05.2021 13:37
Making decisions based on the current situation of our business might not be the best call. The hardest part to succeed is to see yourself succeeding; that's why we must take action (sometimes uncomfortable action) as if we're already there. What is the next step the future version of you would take right now? In this episode, Jill explains how to achieve success by being successful. "What is ev...
FBU 117: Scaling Your Online Program to 7-Figures with Amber Brueseke of Biceps After Babies 21.05.2021 46:40
The word entrepreneur has a unique connotation for each person, but we tend to interpret it as freedom . Being an entrepreneur means building a foundation today of where we want to go tomorrow, the real question lies in whether everyone has the skills to become one or not. In this episode, Jill interviews Amber Brueseke (Biceps After Babies) and Amber explains with details what she's done to start...
FBU 116: Should You Put Your Prices on Your Website? 19.05.2021 14:50
Potential clients need to know what the deal is, but the approach to putting your prices on your website actually depends on your offer. Does your program lean more towards a high-ticket offer that requires high levels of commitment or is it more of a simple course and/or DIY program? In this episode, Jill explains the difference between each and, based on that, whether or not you should put your...
FBU 115: 6 Big Dial-Movers to Go from Struggling to Successful 17.05.2021 23:40
What does it take to take off? Working as a self-employed professional in the coaching industry is a self-discovery process, which is expected to become a successful business, right? A really important thing to keep in mind is: there will be struggle, and it's ok . However, you need to have the right tools to go from struggling to successful. In this episode, Jill gives you 6 big dial-movers to pr...
FBU 114: Starting + Growing Your Own Podcast: Everything You Need to Know with Chase Chewning 14.05.2021 54:04
There are several ways to spread your message and reach your audience throughout the internet, but none have grown so much in recent years as podcasting has. Besides being an evergreen type of content, if you already create video/audio for your business, you may have podcast content waiting to be published. In this episode, Jill dives into everything you need to know about podcasting with the host...
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