Fit Biz U

Your purpose in life isn't something you stumble upon, it's forged through action and hard work. Luka Hocevar was headed down the wrong path in life, but thanks to a love of basketball and fitness, Luka found his way forward in something way better—he became a professional basketball player. After his pro-ball career, Luka channelled his passion for strength and performance into building a coachin...

Jill is a huge proponent of transparency marketing, aka giving your potential customers all of the information they might need so they can make an informed decision, and sometimes that means going against your pitch and being honest about whether or not your product is right for someone. It goes against most traditional selling advice, but in reality you create way more trust and build better rela...

Adam von Rothfelder is the CEO of the Strong Coffee Company, but he didn't get there over night. Adam found his way into the fitness and wellness space because he wanted to be the best. After the loss of his brother caused Adam to turn inward and heal some deep wounds, Strong Coffee was born—a company made by and for people who want to be great in everything they do. Strong Coffee isn't just a run...

One of the best ways to sell your products is via a live training or event. If a potential client gets to see you showing up and coaching live, they're typically much more invested in you and your product, and therefore way more likely to buy whatever it is that you pitch. The biggest barrier business owners face when it comes to hosting these live trainings, however, is actually getting people to...

After over a decade building JillFit and many years in the trenches with her clients who are building their own businesses, Jill began to notice some patterns in people who were successful versus the people who continued to struggle. Success is more than just the actions someone takes, it's an entire mindset and operating system. There are 7 main habits that come up over and over that prevents onl...

When you start selling your product or services online, you have to become more than just a coach—you become a businessperson. There are so many skills to learn, and becoming your own marketing team is part of that! That includes learning how to write your own copy, aka writing words to sell your product. Copywriting is an invaluable skillset for all business owners to know, which is why this epis...

As you start your online businesses, you should have an irresistible evergreen (aka, always available) coaching offer available for your potential clients. This offer is part of the bread-and-butter of your business, but sometimes you might feel exhausted or fatigued by always promoting it, and without much to show for it. In order for people to buy, it can be beneficial to add a little pressure o...

Jill is a big proponent of investing in yourself and your business. Mentorships and business coaching took JillFit from a side-gig into a million dollar business. Even the "worst" investments Jill has made have taught her valuable lessons and more importantly, have put her on the hook for being the kind of business owner and person she aspires to be. Investment in yourself has a guaranteed ROI and...

If you haven't heard the news, Fitness Business Accelerator is finally open for enrollment! FBA is Jill's signature business course, perfect for those of you in years 0-2 of your online business. Investing can feel scary, so this episode features a sample coaching call recorded directly from an FBA call all about getting your mind right for selling. If you join FBA, you can expect calls either wee...

Today is a BIG day, because today, the doors are open for enrollment in Jill's signature course, Fitness Business Accelerator. FBA launches only once or twice a year, and there's no course available for beginners right now that are as comprehensive, tactical, and actionable. Today, Jill is telling you everything you need to know about FBA: what's included, what you'll gain clarity on in your busin...

This week, Jill is giving you all an insider-recording of her brand new course, #ConfidentCoach. This is a 3-part series for beginners to online business outlining the exact steps Jill would take if she was starting over from scratch. Now that you know what your offer is and how to speak to potential clients, you need to put together an offer that just can't be refused! Selling can feel scary, but...

This week, Jill is giving you all an insider-recording of her brand new course, #ConfidentCoach. This is a 3-part series for beginners to online business outlining the exact steps Jill would take if she was starting over from scratch. Today's coaching replay is all about connection—it's finding your ideal client and learning to speak their language. People don't buy coaching, they buy coaches. Tha...

This week, Jill is giving you all an insider-recording of her brand new course, #ConfidentCoach. This is a 3-part series for beginners to online business outlining the exact steps Jill would take if she was starting over from scratch. In Part 1, Jill will help you answer the question of what problem you solve for your clients, as well as how to get over the fear of judgment and how to become a rea...

Building an online business is so much more than simply deciding to sell your services online. Anyone can pump a bunch of money into ads, but it takes a well thought out product suite to turn your coaching from a side-hustle into a viable business. Today, Jill is sharing the foundations you need to build out your product suite, aka, the 3 C's. If you have at least one of each, you'll have an offer...

Afraid you're too old to start a business? Do you fear that you're running out of time to be successful? You may wish you started a few years ago, but in the grand scheme of internet business, all of this is still brand new. So many people are getting online now, but it's not just an over-abundance of coaches, there are way more potential clients than ever before, too. In fact, people over-50 are...

You may be a fantastic coach, but that doesn't mean you'll be a great business owner. Just like coaching, running a business is a skill that can be learned over time. If you've ever thought to yourself, "I just want to help more people!" then you're going to have to get better at business. In this episode, Jill runs through the 4 non-negotiable foundations you'll need to master as a business owner...

Impostor Syndrome—we all know about it, and surprisingly, most of us feel it! Feeling like an impostor isn't just reserved for newbies to online business, we all feel this way sometimes. Every single person who runs an online business has to start somewhere, and it means you might not be great at first, but that's okay! You don't need to deliver a perfect result, but you have to keep putting in th...

Does the fear of never getting "there" stop you from beginning in the first place? Jill often hears that her clients are afraid of, in their words, "never getting there," without ever getting clear on what "there" means. The thing is, there is no failure in online business except stopping altogether. You may want to remove any self-imposed timelines, and focus on the process. Once you do, you'll f...

If you want to build a personal brand, that means showing up in a big way online. For some people, the fear of how others will perceive you and the judgement you might face as you start your business keeps you from ever starting at all. You can't have an online business if you're too afraid to be seen online! In this episode, Jill is sharing the mindset tool she uses when she gets caught up in the...

Have you ever thought about starting an online business but felt stuck because you just aren't "good at business" yet? Coaching and business are two distinct skills, and it's unrealistic to expect yourself to be perfect at them before you even begin! If business is a skill you want to get better at, you've got to practice. Practice makes progress, and if you just keep putting yourself on the hook,...

The biggest barriers to face when starting an online business aren't usually logistical issues, but combatting mindset blocks. Your limiting beliefs are holding you back, and this episode is the first in a 5-part series that will tackle the main fears you might be having. You might be stuck in the comparison trap, or asking yourself, "Why me?" The online space might be more "saturated" than ever b...

One of the best things about internet business is that there's no other line of work where you can double, triple, or even quadruple your income on a yearly basis. And it's not only about the money, it can certainly feel great to start pulling in more and more income. It took Jill almost 2 years to quit her full-time job before going all-in at JillFit, but if you're looking to start making 6-figur...

Laurie Christine King, better known as LCK, is the co-founder of Paragon Training Methods, a business she built to fulfill the need for a sustainable approach to training. Paragon isn't your average membership program, and that's not by accident. LCK has shown that when you put your people first, the rest—the results, the paychecks, and the success—follows. Building Paragon took blood, sweat, and...

If you want a successful launch you need to be focusing on everything that happens before cart open, but how? What kinds of things should you be saying and how should you be getting your potential clients ready? A lot of people blindside their leads with the sale after their timely lead magnet but with right messaging, you can get people excited to buy from you! In this episode, Jill is sharing th...

This week's episode is a conversation between Jill and Fitness Business mentor, Kayla Lee. Kayla is the creator of AWPT University, which provides education and certification for coaches and trainers who work with female clients to get real results. Jill and Kayla chat about what it takes to scale an online fitness business including how to gain confidence as a coach, showing up authentically onli...