Jill Lockwood

Fit Biz U

Business EN ↓ 613 episodes

Welcome to Fit Biz U with host Jill Lockwood, Certified Personal Trainer and Nutrition Coach turned business mentor for thousands of fitness professionals over the last decade. Here at FBU, Jill will be sharing tactical and actionable strategies for those that want to quit the time-for-money grind and make a bigger impact and generate real money online. Jill will be in the trenches with you as you create new coaching programs, launch new online products, and scale your business to multiple six-figures and beyond! Here you will always get real, honest advice, no BS, zero smoke and mirrors, a to...

Author

Jill Lockwood

Category

Business

Latest episode

Jul 8, 2026

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Episodes

FBU 314: How to Find the Time (and Energy!) to Build Your Online Business 28.08.2023

One of the biggest barriers to starting an online business journey is not having the amount of time needed. Life is full of competing priorities, and it's completely valid to feel overwhelmed with everything you need to do—your business can easily fall to the wayside. And it isn't just about the time everything takes, building a business requires a lot of mental energy as well! If you're feeling l...

FBU 313: Your 3 Biggest Fears in Online Business (+ How to Overcome Them) 23.08.2023

There are many different reasons new coaches fear taking their business online, but when it comes down to it there are three main obstacles people seem to be facing. As you grow with your business the challenges you face will change, but at the start, your problems tend to fit into three main mindset buckets. Once you know how to overcome these fears, there's no stopping you and how big your busin...

FBU 312: The 4 Major Phases of Online Business + #FreshFormula Announcement 21.08.2023

When you're brand new to online business, everything can feel so overwhelming. You might look at businesses all around you and want to give up before you even begin. There are a million things to do, so how do you know what's important and what's not? Understanding the 4 main phases of online business can help you get the ball rolling in your online business. And if you're ready for even more, mak...

FBU 311: How the Power of Possibility Changed My Business - And How It Will Change Yours, Too 16.08.2023

At the heart of JillFit, is the core mission to instill a sense of freedom and fulfillment to as many people as possible through action and finding possibility in the world around us. There are plenty of people in this world who will be there to talk you down, so what you really need is a mentor who can show you everything that's possible. Sometimes, you just need someone else to give you the perm...

FBU 310: Why You Should Be Using "Lifestyle Marketing" 14.08.2023

There's a type of marketing that's rampant on social media that you've definitely seen before, even if you're not directly familiar, called "lifestyle marketing." It's all about showing off a specific lifestyle in order to market your services—it sends the message that by working with you, people might be able to attain the kind of life that you're living. Many examples lean towards the materialis...

FBU 309: 4 Things to Stop Caring About in Your Business 09.08.2023

Running a business is no easy task. There are plenty of dial-moving factors to worry about, so don't waste your precious time an energy stressing out about the shit that doesn't matter. When you're new to online business, it can be a struggle to discern what does and doesn't matter, so in this episode, Jill is sharing 4 things you have her permission to stop caring about. You don't need to let the...

FBU 308: Are You Holding Yourself Back Without Knowing It? The Fear of Success 07.08.2023

Is the fear of success secretly causing you to sabotage your own progress? The idea of fearing success may seem ridiculous, but getting to the next level of success means increased responsibility and having more eyes on you, with a lot of pressure to "keep it up." That fear of success is really just the fear of failure in disguise, because we wouldn't fear succeeding if we didn't fear losing all t...

FBU 307: 9 Common Launch Mistakes I See Coaches Making 02.08.2023

Making mistakes is a part of business. You'll never reach a point where you've learned everything there is to know, which means you'll "mess up" in some way or another for as long as you run your own business. And if you'll always mess up, that means these mistakes or problems aren't because you're "bad" at what you do, you probably just don't have enough experience yet, and that's okay! If you're...

FBU 306: Using Your Personal Values to Make More Sales 31.07.2023

Every single person has their own set of personal values that influences how they see and interact with the world. As a personal brand, you'll find that the clients you attract tend to have a similar value system to you, or more likely, want to have the same value system. The more authentically you show up, and the harder lines you draw in the sand when it comes to your values, the more aligned cl...

FBU 305: Working In Your Business Vs. On Your Business 26.07.2023

Your online coaching is a part of your business—it's your product!—but don't make the mistake of thinking that your client-facing work is what makes up the entirety of your business. When you're doing client-facing work, that's working *in* your business, and it requires a very different skillset and energy level than working *on* your business. A lot of newbies make the mistake of saying yes to e...

FBU 304: Knowing When to Scale an Offer 24.07.2023

One of the benefits to owning an online business is that you can increase your revenue—and therefore your income—at any time, unlike in a traditional job. In business, scaling an offer or a product means to increase the revenue gained from that sale without having to increase costs. But before you're ready to start scaling your products, there are a few concepts you should learn and practices you...

FBU 303: How to Use the Law of Reciprocity in Business 19.07.2023

There's a universal law in marketing that you've probably been a part of without even realizing it: The Law of Reciprocity. It's no rocket science, but when used well, it can help you reach new heights and create even deeper connections. The Law of Reciprocity states that if you do something nice for someone, chances are good that they'll want to do something nice for you in return. Generosity nev...

FBU 302: 6 Ways to Use Threads Right Now 17.07.2023

There's a brand new social media that everyone is talking about—Threads. Made my Meta (owner of Facebook and Instagram), Threads is an answer to Twitter. A brand new social media platform is ripe with opportunity, and as an online business owner, you should be hopping on and exploring what Threads has to offer to you. It pays to be an early adopter, and while it isn't clear what the future holds f...

FBU 301: How to Launch a High Ticket 1:1 Coaching Offer 11.07.2023

The coaching offers that we can create for our online business can be developed in multiple ways. There are several details and combinations that can be made in order to fit your schedule and work for your clients, at the same time. One type of offer that is fundamental though is the  'High Ticket 1:1'  offer. In this episode, Jill shares the best strategies to create this and gives an overview of...

FBU 300: Your Confidence May Be Polarizing 05.07.2023

Your confidence may be polarizing. In the online coaching space, confidence is a must. In life, and especially on the internet, people are drawn to confidence and conviction. It's how your potential clients will know it's safe to invest with you. However, true confidence can sometimes be off-putting, especially for people who are mired in their own insecurities. We fear showing up confidently beca...

FBU 299: Understanding "Promotional Real Estate" 03.07.2023

As you scale your business and start selling offers other than your 1:1 coaching, you'll start to run out of something called "promotional real estate." There are only so many places you can talk about your promotions, so when you start to promote new products, you lose the space you once had to sell previous offers, possibly leading to a decrease in sales. It's totally normal, but for some newer...

FBU 298: Can Charisma Be Taught? 28.06.2023

One question Jill is always trying to find the answer to is why some people seem to do really well in their online business while others keep struggling, no matter what they do. While there are many factors at play, one thing that seems to make a difference is your likability, aka your charisma. If you need charisma to make it online, does it mean you're doomed if you're not naturally charismatic?...

FBU 297: Level Up Your Money Mindset 26.06.2023

In entrepreneurship, talking about money is far from taboo. So many people are raised with an aversion to talking openly about money and often tie their income or ability to make money to their self-worth. If you really want to get good at online business, you have to learn to get clinical with your feelings about money and realize that just because the client is the one with the money, doesn't me...

FBU 296: A Life + Business Update 21.06.2023

The last few episode have focused heavily on brand-building in your business, but a large part of that includes showcasing parts of your personality that have nothing to do with your expertise. In this episode, Jill is sharing a little bit of a life and business update—but don't worry, there's still some actionable advice, like always, including the things you can do to manage your energy so you c...

FBU 295: Brand Money Replay: The 3 Tools You Need to Build A Powerful Personal Brand 15.06.2023

Catch the replay of Jill's brand new business webinar, Brand Money! You'll hear about why branding matters in your business and learn about 3 dial-moving tools that will help you build a powerful brand that generates revenue both naturally and predictably. Jill wants nothing more than for you to make money doing what you love, and the best way to ensure you can always make sales is by breaking thr...

FBU 294: Build a Powerful Brand You Can Cash In on Anytime (#TrustU Doors are Open!) 14.06.2023

Your online business is so much more than just the products and services you sell—it's an entire brand! In the online coaching space, having a powerful personal brand is the best way to make connections, build trust, and eventually make sales. Think of it almost like an on-demand ATM for your business. If people know your brand and really trust you, you can sell anything at any time. It's the best...

FBU 293: Branding v. Direct Response: Why You Need BOTH for Success 12.06.2023

So many new coaches jump online and start putting out offers without doing their due diligence and building a connection with their audience first. There's nothing wrong with asking your audience for the sale—in fact, you SHOULD be asking eventually—but you have to earn the right to ask by building your brand first. Both aspects are important in your business, the building of your brand and the di...

FBU 292: Make Your Online Business Feel More Secure 07.06.2023

It's not uncommon for people to start their online business but never treat it than anything more than a hobby. Owning your own business is seen as a huge risk, but the way Jill sees it, an online business can have even MORE stability than an in-person or salaried job. If the pandemic proved anything, it's that anyone can lose their "secure" job in the blink of an eye. When you own your own busine...

FBU 291: Build Your Perfect Personal Brand with The Movement Maestro 05.06.2023

Your "brand" as a business owner is so much more than the fonts and colors you use or having a quippy name—it's about the way you make people feel. There is no brand "building" in the way you might think, you already have one just by showing up. In online business, authenticity reigns supreme. That means showing up exactly as you are, operating in a true-to-you value system and letting your people...

FBU 290: How to Create More Time to Build Your Business 31.05.2023

Building your business is a huge investment, not only of your time, but of your energy too. People often say to themselves that they'll start pursuing their business "once things settle down," but the reality is, that never actually happens. So, instead of waiting for life to calm down or adding more hours of work on to your already packed schedule, it might be a good idea to start auditing your t...

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