Jill Lockwood
Fit Biz U
Welcome to Fit Biz U with host Jill Lockwood, Certified Personal Trainer and Nutrition Coach turned business mentor for thousands of fitness professionals over the last decade. Here at FBU, Jill will be sharing tactical and actionable strategies for those that want to quit the time-for-money grind and make a bigger impact and generate real money online. Jill will be in the trenches with you as you create new coaching programs, launch new online products, and scale your business to multiple six-figures and beyond! Here you will always get real, honest advice, no BS, zero smoke and mirrors, a to...
Author
Jill Lockwood
Category
Podcast website
Latest episode
Jul 8, 2026
Where to listen?
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Episodes
FBU 339: When Just "Doing It" Isn't Enough, You Have to Do It *Better* 20.11.2023 25:46
Business is a puzzle, and you can choose to see it either from the viewpoint of the victim and think of it as a pain, or you can choose to take responsibility and figure things out. Simply saying that it "just isn't working out," keeps you thinking small and feeling powerless. Working hard is the point of entry; if success is your goal, then you need to get resourceful, and you need to get better....
FBU 388: 4 Key Components of Running a Productive + Lucrative Team with the Head of Operations at JillFit 15.11.2023 51:52
Jill has spoken a ton about how building a team in her business has been one of the greatest contributing factors to the growth JillFit has seen in the last few years. Today, Jill is having a conversation with her Head of Operations on how to run a productive and lucrative team. Giving up control can feel impossible at times when your business is your baby, but getting to the next level requires d...
FBU 337: 3 Signs You Need to be in a Mastermind (+ When You Don't) 13.11.2023 21:47
In this episode, Jill delves into the topic of masterminds. Masterminds are quite different than coaching programs and mentorships—they involve a combination of coaching, mentorship, and peer coaching. It's important to consider your readiness for a mastermind, and there are three signs that indicate it might be the right time: burnout from overworking, a desire to scale a proven signature offer,...
FBU 336: The 7 Dial-Movers that Helped Me Have My Biggest FBA Launch Ever 08.11.2023 25:43
Last month's FBA launch was the biggest in JillFit history, bringing in multiple 6-figures. Jill has been launching FBA for a few years now, and through repetition, the launch process has been fine-tuned and turned to a science. In this episode, Jill is sharing the 7 biggest dial movers that 10X'd the revenue brought in by FBA. Listen to the Secret Podcast - The Advanced Business Blueprint htt...
FBU 335: What is a "Secret Podcast" and Introducing The Advanced Business Blueprint 06.11.2023 16:29
As Jill mentioned last week, it's business season at JillFit, and November means we're moving on from LEGACY to Jill's Strategy and Scale Mastermind, made for business owners already making 6-figures who want to 5-10x their yearly revenue. Podcasting is an effective lead magnet, and while FitBizU is packed with strategy, but this podcast is geared towards beginners, so Jill had the idea to launch...
FBU 334: 5 Considerations to Have Your Biggest Launch Ever in 2024 01.11.2023 25:00
It's business season at JillFit, and as people are thinking about coaching and mentorship for 2024 and planning out their launch schedules, it's a perfect time to hone your launching skills. If you want to have you launches get bigger and better next year, there are a few things you'll need to consider. Some of these things may surprise you, but as JillFit is fresh off its biggest launch ever, the...
FBU 333: Building a Legacy Business 30.10.2023 55:06
You deserve more than a flash-in-the-pan business, you deserve a legacy. Today, the cart opens for Jill and Maestro's 6-month program, LEGACY. Part mentorship-part mastermind, it's full of the strategy and education you need to take your online business to new heights. If you're ready to level up, start scaling your business, and actually get excited about launching, then it's time to start buildi...
FBU 332: 5 Ways to Avoid the "Smoke and Mirrors" of Online Business 25.10.2023 24:09
When it comes to investing with a coach for your online business, remember: how they reach you is what they'll teach you. If you're being sold to with sales tactics that make you feel pressured or uncomfortable, it's likely that you'll be taught to sell the exact same way. In this episode, Jill is sharing 5 things to look out for to avoid any pitfalls you may encounter in your online business jour...
FBU 331: Business & Bullshit with My Bestie - Part 4: Asking for the Sale 23.10.2023 1:20:31
In the finals installment of Business and Bullshit with My Bestie, Jill and the Maestro are talking everything sales. Making sales is a non-negotiable aspect of business, but due to sleazy marketing tactics and general discomfort around money, selling has earned a bad reputation. There will always be gross sales techniques, but they aren't the only to ask for money, and you certainly don't have to...
FBU 330: Rewiring Your Brain for Massive Success with Brad Bizjack 18.10.2023 1:01:00
Jill always says that the first few years of online business will have you come face to face with a lot of your own mindset struggles and limiting beliefs, but what do those terms even mean, and why do they even matter? In this conversation with Mindset Strategist, Brad Bizjack, Jill and Brad talk about how to rewire your brain in order to achieve massive success in your online business. Strateg...
FBU 329: Business & Bullshit with My Bestie - Part 3: The Nuts & Bolts of Online Business 16.10.2023 1:20:55
This week's episode is Part 3 of the Business and Bullshit with my Bestie series featuring Dr. Shanté Cofield of The Movement Maestro. Online Business beginners tend to get stuck on all the things they think they "need" to get started, and it holds them back from getting anything done at all. In reality, all you need to begin is a phone and a commitment to getting consistent. Today, Jill and Maest...
FBU 328: 4 Ideas For Running A Lucrative Holiday Sale 11.10.2023 24:40
Quarter 4 has officially started, so with less than 90 days left of this year, it's time to start preparing for the holiday season before it starts. You don't need a massive runway—people are already looking for deals during the next few months, so it's a perfect time to make a few extra sales and prep for programs in the new year. In this episode, Jill is sharing 4 ideas you could use to run a lu...
FBU 327: Business & Bullshit with My Bestie Part 2: Standing Out In the Space 09.10.2023 1:13:24
In part 2 of Business and Bullshit with my Bestie, Jill and the Movement Maestro are discussing what it takes to stand out in the online space. You might fear that it's too saturated to begin, but if you double down on the things that make you great, sell a result your audience really wants, and build meaningful connections, people will trust that you know what you're doing and will want to buy fr...
FBU 326: How to "Run the Race" of Business 04.10.2023 31:56
Online business is a lot like running a marathon. You may start the race as the same time as lots of people, but as time goes on and you start facing more obstacles, some people may start pulling ahead, while others may fall behind. All that matters is one thing: just keep running. There are a million ways to arrive at success, and there's no shame in getting there on your own time. The only true...
FBU 325: Business and Bullshit with My Bestie Part 1: Doing the Thing 02.10.2023 1:12:11
Today's episode is part 1 of a brand new 4-part series co-hosted with Dr. Shanté Cofield, aka The Movement Maestro. Jill and Shanté are besties, but they're also business partners for their intermediate coaching program, Legacy. There's so much going on in the business space, and Jill and Shanté wanted a chance to talk about what they've been seeing—but of course, you'll hear a little bullshit too...
FBU 324: FBA Sample Call: Getting Your Mind Right For Selling 21.09.2023 45:11
If you haven't heard the news, Fitness Business Accelerator is finally open for enrollment! FBA is Jill's signature business course, perfect for those of you in years 0-2 of your online business. Investing can feel scary, so this episode features a sample coaching call recorded directly from an FBA call all about getting your mind right for selling. If you join FBA, you can expect calls either wee...
FBU 323: How Do I Know If FBA Is Right For Me? 20.09.2023 23:43
Over time, Jill has coached over 2,500 people in their health and wellness businesses. Getting to interact with so many people on their business journeys has allowed for Jill to recognize the 3 most common qualities that make someone a great fit for FBA and a successful entrepreneur. Building a business isn't for everyone—you have to be ready, willing, and able to take massive action, even when th...
FBU 322: From New Online Coach to Multi-6-Figures with Jen Kirsch 19.09.2023 57:07
On this episode of FitBizU, Jill is interviewing former-FBA student, Jennifer Kirsch. In the past 3 years, Jen went from an online business newbie to a multi-6-figure business owner, all over the age of 50. Jen is proof that not only is there no such thing as "too late," but that consistency and hard work is the rocket-fuel you need for success online. Just like you would coach your clients in the...
FBU 321: My Own First Business Investment (FBA is Open!) 18.09.2023 22:00
Successful people share a common trait: they invest in themselves and their businesses. You can't possibly know everything there is to know about online business, and that's the beauty of investing—you can find the people who know the strategy you're missing and fill in the gaps! Jill is a huge advocate for investing because it changed everything for her business and took Jill from just a woman wi...
FBU 320: #FreshFormula REPLAY #3: Creating an Irresistible Offer + Selling it Using Transparency Marketing 15.09.2023 1:42:12
Selling has a bad reputation. Most people think of sleazy used-car salesmen or cheap sales gimmicks and it leads to entrepreneurs under-charging and under-selling their products and services. Selling doesn't have to feel gross if you're providing a powerful offer! In the final #FreshFormula replay, Jill teaches you how to market your products transparently and create an offer so irresistible, your...
FBU 319: #FreshFormula REPLAY #2: How to Niche Down + Attract Ideal Clients Who Are Already Sold 13.09.2023 1:14:12
In part 2 of the #FreshFormula replay, Jill is teaching you how to niche your offerings down in order to attract your perfect client. Making potential clients feel understood is a sure-fire way to get them to invest with you. If you can describe how someone feels better than they can, they'll assume you have a solution. As long as you connect with people via their pain points and show up authentic...
FBU 318: #FreshFormula REPLAY #1: How to Show Up Powerfully + Get Paid Online to Solve Problems 11.09.2023 1:19:14
In this exclusive replay of Jill's brand new 3-part business building event, #FreshFormula, Jill is sharing everything she would be doing if she had to start her business from scratch in 2023. Sure, running an online business with a large following seems easy enough, but what if you don't have that? How can you even begin to make money online when you have no eyes on you? It's going to feel hard a...
FBU 317: The 5 Most Effective Ways to Attract Your Ideal Client 06.09.2023 23:29
Having a product is an important step in starting your online business, but even more important than that is having people to sell your product to. Messaging—or how you say the things you say, and lead people to a sale—is a skill you can always be improving upon. The better your messaging gets, the more clients you'll attract that are the exact right fit for you and what you want to accomplish wit...
FBU 316: 4 Ways To Know You're Ready For The Next (Business) Level 04.09.2023 22:49
How do you know if you're ready to level up when it comes to your business? It's normal to have ebbs and flows in your mentorship journey as it pertains to your business—some times are for just putting your head down and grinding, and some times you might need more guidance and new inputs. Maybe you need someone to show you the ways you're playing small, or maybe you want to take the next step but...
FBU 315: Investing In Coaching is a Cheat Code for Success 30.08.2023 19:43
Jill makes a point to talk about investing a few times every year not to brag about how much money she's made or that she invests, but because investing is a personal value system that JillFit is founded upon. JillFit was a DIY business at first, but at a certain point, Jill was forced to hire a coach to get to the next level—and wished she had done it earlier. Investing in coaching is the same as...
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