Jill Lockwood

Fit Biz U

Business EN ↓ 613 episodes

Welcome to Fit Biz U with host Jill Lockwood, Certified Personal Trainer and Nutrition Coach turned business mentor for thousands of fitness professionals over the last decade. Here at FBU, Jill will be sharing tactical and actionable strategies for those that want to quit the time-for-money grind and make a bigger impact and generate real money online. Jill will be in the trenches with you as you create new coaching programs, launch new online products, and scale your business to multiple six-figures and beyond! Here you will always get real, honest advice, no BS, zero smoke and mirrors, a to...

Author

Jill Lockwood

Category

Business

Latest episode

Jul 8, 2026

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Episodes

FBU 365: #PostsToProfits REPLAY #1: What Problem Are You Solving? 19.02.2024

In the #PostsToProfits bootcamp, Jill is sharing everything you need to know to turn your following into an actually profitable business. So many online business beginners get caught up in the mindset that they would be more successful if they "just" had more followers, but your followers are only useful if you actually know how to build a business. Truthfully, you don't need many followers at all...

FBU 364: 3 Changes to be Ready for in the Online Coaching Space in 2024 14.02.2024

The online space is changing—it always does. And while sometimes change can be frustrating, if you can recognize and get in front of these changes, you can find a lot of opportunity to stand out from your peers. In this episode, Jill discusses three changes that coaches need to be ready for in the online coaching space in 2024. The first change is a decrease in visibility on social media, which re...

FBU 363: Why Don't People Support You or "Get" What You're Doing 12.02.2024

Not everyone understands and knows about digital business and online coaching. In fact, if your family and friends come from a regular and traditional job they may not comprehend your choice to follow entrepreneurship. This lack of support, although transient, can be really hard and that's when it is important to really own your decisions and go all in. In this episode, Jill talks about what to do...

FBU 362: Overcoming Perfectionism to Finally "Show Up" Consistently 07.02.2024

One of the main obstacles that new online coaches face with social media is not being able to be consistent. This can happen due to several reasons: the person has other competitive priorities; the person is being too perfectionist with his/her content; or the person thinks no one truly cares. In this episode, Jill talks about how you can apply the  "as if"  principle into your work in order to be...

FBU 361: How to Avoid Falling into the Comparison Trap as a New Coach 05.02.2024

The antidote to comparison is being in love with your own journey. Even though every professional working as an internet business owner wants the same outcome, everyone's path is unique to them. In reality, your goal is more than likely completely different from your peers' goals. Tune into this episode as Jill talks about how to avoid falling into the  "comparison trap."   Join Jill in #PostsToPr...

FBU 359: How to Succeed at a Sustainable Pace (for You) 31.01.2024

The Internet biz is all about focusing on your own journey. You can look at what other coaches are doing online, but eventually you will need to be ok with your own sustainable pace. Mindsets revolving around you  "not doing enough," "not successful enough,"  or that you  "need to do more"  will have negative effects on you. In this episode, Jill explains that, yes, there will be enough time to do...

FBU 358: Gatekeeping is out + Why Now is the Non-negotiable Time to Start Your Online Business 29.01.2024

It's no secret—the online space is rapidly evolving, so it's more important than ever to get out there and get your online business started. In the past, the fitness industry, especially online, gatekeeping has been rampant, but it doesn't need to be that way anymore. Gatekeeping is out, inclusivity and gratitude in online interactions is in! In this episode, Jill emphasizes the importance of buil...

FBU 357: The Bare Minimum You Need to Build an Online Business 24.01.2024

There are a million ways to build an online business, and a million bells-and-whistles you can be added at any moment, but instead of getting caught up with too many things to focus on, make sure you're setting up a good foundation for your business. In this episode, Jill is breaking down the bare-minimum basics that you'll need to start a profitable online business. She focuses on the three I's:...

FBU 356: A 17-Year-Long Online Business Success Story with James Wedmore 22.01.2024

So many people experience a defining moment in their lives that causes them to feel unworthy or that they aren't enough, and then they spend the rest of their lives trying to solve that feeling through achievement. It turns some towards entrepreneurship, but those subconscious beliefs hold them back from running the kind of business they dream of, and keeps them acting like an employee when they n...

FBU 355: Online Business Basics Part 5: Create Your First Irresistible Offer + beta test it 17.01.2024

There are more opportunities for success now than ever before, but that doesn't stop the idea of starting an online business seem terrifying and overwhelming. The good news is, once you can master the basics, you can handle anything that comes your way, and that's what the Online Business Basics series has been about. In the final installment, Jill provides insights on   how to create your irresis...

FBU 354: Online Business Basics Part 4: How to Get Folks on Your Email List (And Why You Need To) 15.01.2024

In the fourth episode of the Online Business Basics series, Jill shares the importance of email marketing as a foundational business principle. It may seem like an old or unimportant concept, but the old saying that the buyers are in your email list is still true to this day. Email marketing is permission-based marketing, which is a perfect system for both you and your audience—those who want your...

FBU 353: Online Business Basics Part 3: Using Your IG and FB Stories to Build Trust and Sell 10.01.2024

In part 3 of the Online Business Basics series, Jill emphasizes the need to build a solid brand with meaningful connections if you want to have a long-lasting, lucrative career. By using social media, especially Facebook and Instagram stories, you create a way to connect with and engage your audience as they get to know you. Even if you're terrified to post, stories have the lowest stakes—they dis...

FBU 352: Online Business Basics Part 2: Social Media Best Practices (to Acutally Make Money) 08.01.2024

This podcast can get deep in the weeds of business at times, but an overload of information can make you feel like there's too much that needs to be done. And while online business isn't exactly easy, it is simple at it's core. In the second installment of the Online Business Basics series, Jill tackles the role of social media for online business, and the need for growth strategies and trust-buil...

FBU 351: Online Business Basics Part 1: Overview of Online Business in 2024 03.01.2024

There's no better time than the beginning of the year to get back to the basics. This episode is the first in a brand-new series to help you strengthen the foundation of your business. There are three phases of online business you need to understand: awareness, building relationships, and sales. Jill introduces the three types of offers: coaching, cohort, and course, and highlights the benefits an...

FBU 350: 5 Ways to Ensure You Have Your Biggest Business Year Yet 01.01.2024

In this episode, the first in a brand new series on business basics, Jill emphasizes the importance of focusing on three key areas for success. She reflects on the milestones of this podcast and shares tips on how to have your biggest year ever in business in 2024. Jill discusses the as if principle and the need to take action to achieve desired outcomes and highlights the significance of increasi...

FBU 349: Maximizers vs. Satisficers + Pushing Yourself in 2024 27.12.2023

Are you always pushing for things to be better, or are you more than happy to keep things up how they've always been? In this episode, Jill discusses the concept of "maximizers" vs. "satisficers" and how it relates to personal and business growth. Right now is the perfect time to reflect on the previous year and identify opportunities for growth in the upcoming year. If growth is what you want in...

FBU 348: Tie Up These 6 Loose Ends for Your Business Before 2024 20.12.2023

The end of 2023 is quickly approaching, which means its time to tie up any loose ends you might have left open in your business. In this episode, Jill Coleman shares six things that might not have already been on your radar, but are great to think about for the rest of the year and beyond. She discusses increasing prices, offering an alumni rate, reaching out to potential clients, teasing upcoming...

FBU 347: 5 SKILLS Online Business Owners MUST Master 18.12.2023

If you want to get serious about business in 2024, there are five skills that every online business owner must master. Just like learning exercise science, nutrition, or any other expertise, business is a skill that needs to be learned and practiced if you want to get better—you won't automatically be good at it, though it's a common pitfall to think that way. Conversational copywriting, speaking,...

FBU 346: 5 Ways to Generate A Quick "Back End" Cash Infusion 13.12.2023

If you need a quick way to generate some revenue in your business, you might consider trying out a back-end offer. Back-end offers are not front-facing or brand new offers, but rather additional offers for current or previous customers. In this episode, Jill shares five ways to generate back-end cash infusion, including extending contracts with current clients, pulling low ticket customers into hi...

FBU 345: How to Grow + Nurturing Your Email List When You're NOT Launching 11.12.2023

Writing an email newsletter is an important part of running an online business, but how do you grow and nurture your list when not launching? Email marketing as a way to deepen relationships with leads and customers—if someone jumps through hoops to join your list, what they really want is more connection. If you want more people on your list, you can always create an evergreen lead magnet to find...

FBU 344: How to Craft Your New Year's Offer 06.12.2023

2024 is just around the corner, so it might be time for you to start thinking about launching a New Year's program. There's no need to create something purely out of FOMO—you should have offers throughout the year, not just in January. But if you want to capitalize on those New Year's Resolutions, launching free experiences or challenges in the first few weeks of January and saving the sales mecha...

FBU 343: 4 Actionable Strategies to Create a Vision for Your Team to Follow 04.12.2023

In this episode, Jill shares advanced strategies for business owners with teams, focusing on creating a compelling vision for the team to follow. She highlights four key strategies, including defining a clear mission and vision for the company, establishing core values for decision-making, communicating expectations and rules of engagement, and ensuring team members have personal and professional...

FBU 342: Is It Time To Start Using Ads? 29.11.2023

Are you ready to use ads to take your business to the next level? Ads can be complicated—some people think of ads as cheating in business, while others think of them as some sort of magic-bullet that will take their business all the way to the top. Truthfully, ads fall somewhere in-between. Your organic strategy should never end, but paid traffic can supplement what you're already doing well! If y...

FBU 341: How to Quantify Your Big Goals for 2024 27.11.2023

As we get ready to start the 2024, it's important to get clear on the big goals you have for your business. It's not enough to simply wish to make "more" money, or take on "more" clients, you need to get real with what is and isn't working within your business, and set concrete number goals to hold yourself accountable. In this episode, Jill is sharing how to get ready for the new year and come up...

FBU 340: When to Hire Help and What the Head of Customer Success Does at JillFit, with Sara Baker 22.11.2023

Today's episode is with Head of Fulfillment and Customer Success AND Head of Coaching at JillFit, Sara Baker. Sara has been working with JillFit for over a decade, and has become an invaluable part of the company. Chances are if you've sent in an email to the company, it's Sara who emailed you back. With Sara at the helm of customer service, Jill has the mental freedom and time to dedicate to the...

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