Expert In Demand Podcast With Dean Seddon

Dean is joined by Suzanne Lindbergh the Global Head Social Brand Strategy, Social Media and Content, and Influencer/Creator Marketing at Uber.    Should social content be scrappy?   Or should it be a Hollywood production?   Learn how one of the biggest companies online today approaches its social channels and why they do it.    You'll also get some great tips to get social content done faster.

In this podcast episode, we'll be discussing the pros and cons of using ChatGPT (AI) to create content for social media. On the pro side, AI can potentially save time and resources by automating the creation of certain types of content, such as simple image posts or short video clips. AI can also be used to analyze user data and identify patterns that can inform the creation of more effective cont...

In this Podcast to wrap up 2022, I want to share two big lessons I've learned from posting consistently on social media.   I share some of the mistakes I see people make, so you can avoid them and I also share how Twitter got me a 3 year consulting gig, just from content and how I made more than £1 million on LinkedIn from Content

Dean Seddon talks with Sarah Farmer, Global Executive Coach at EMR Consulting Ltd. who provides 1:1 & group development programs for ambitious leaders & business owners.    They discuss the benefit and goals of working with an executive coach. What makes a coach effective and what limits CEOs after leaving their top-level positions?    Connect on LinkedIn  Connect with Sarah Farmer  Connect with D...

Dean is joined by Luke Tew of Maverrik to talk about repurposing content. How can you make your content last longer, spread your message wider and keep up with everyday posting?   Connect with Luke on LinkedIn - https://www.linkedin.com/in/luketew/ Connect with Dean on LinkedIn - https://www.linkedin.com/in/deanseddonio/  

Dean Seddon talks with Terry Chiu, Managing Director of Venture Motion, who builds cloud decision engines and automation solutions for the FinTech, eCommerce, and Professional Services sectors. Ensuring companies get more out of their current processes.    In this episode, Dean and Terry discuss how decision engines work, automation, AI, and growing your business with sales.   Connect with Terry o...

What's stopping you getting clients? What is holding you back from getting progress in your business? In this episode we look at where the problem could be and how unblocking issues can explode your business.

Dean talks with Bob Harper of Agendali. Bob built his own bookkeeping software to make meetings with clients more effective. Dean and Bob talk marketing, sales and finance and answer a few important questions… How do you make your meetings more effective with clients?  How should accountants build a relationship with their clients?  What business drivers should business owners and CEO be focusing...

Dean talks with Rob Nicholls, a specialist in Increasing Margins & Profitability for Small Businesses. Answering various questions like… How do you increase the effectiveness of your business? Where is business heading during the looming recession? Can the UK become energy-dependent?    Connect with Rob on LinkedIn - https://www.linkedin.com/in/robertrnicholls/ Connect with Dean on LinkedIn - http...

Why do businesses struggle to get leads? 

Dean Seddon talks with Marc Engall, Enterprise Account Executive and CEO of Salient Knives Limited. Marc has recently released a new book titled: Selling The Fundamentals. Throughout this episode, Marc and Dean discuss, what’s changed in sales, where LinkedIn fits in the sales process and what skills a salesperson needs to sell today.    Selling The Fundamentals: Get The Book     Connect with Marc...

Dean is joined by James Rimmer Portfolio Chief Financial Officer and cost management specialist. Dean and James discuss cost savings, budget and recession. Can there be any positives and takeaways from the current world events? How can businesses help themselves navigate their finances today?

Dean talks with David Wood, who has personal experience in scaling and exiting businesses for millions. Currently focusing on coaching business owners on how to grow and scale their businesses. In this episode, Dean and David discuss running a business, David’s story and how to add value to your clients.    Connect with David on LinkedIn: https://www.linkedin.com/in/davidjwood01/ Connect with Dean...

Dean Talks with James Rostance, CEO and Video Case Study Producer at Story Hero®. James leverages the case studies of companies to improve their conversion rates. In this unscripted talk, Dean and James discuss the impact of James’s work and how business owners can use these case studies to place their businesses above the competition.   Connect with James on LinkedIn - https://www.linkedin.com/in...

Dean talks with Frazer Fearnhead Director of Blue Silver Consulting. Frazer specialised in Mindset and business success coaching and in this episode, Dean and Frazer talk about Frazers past experience with growing and scaling businesses. As well as the key aspects of growing a business and the mindset you need to have to make it successful.    Connect with Frazer on LinkedIn: https://www.linkedin....

Dean and Richard Pakey, Franchise Expert, Managing Director of UK & Overseas Franchise Consultants at Lime Licensing Group   Together Dean and Richard run through the benefits, trails, and thoughts on business franchising. How they are affected by recent events, and how businesses could leverage franchising for themselves.    Connect with Richard on LinkedIn:  https://www.linkedin.com/in/richard-p...

Dean talks with Kiki Stanton, founder of Kiki Kirby Consultancy & Coaching who specialise in creating high-performing teams, healthier people, better bottom lines through humans and heart-centred approaches.    Kiki and Dean discuss bridging the disconnect between burnout and your purpose.   This podcast is all about finding the right balance between your goals, time and finding the right coach th...

Dean talks with Danny Eycott, Event Video Director at The Content Creatives. This podcast is all about selling and promoting events with video, post-event media strategy, and making your video content sweat.    Dean and Danny discuss the importance of capturing your events and how you can make that content feed your marketing time and time again.    Connect with Danny on LinkedIn - https://www.lin...

Dean talks with Anastasiya Kelput, founder of Digital Dom, who specialises in helping organisations deliver value at scale by adopting lean, agile org structures and optimising software delivery frameworks. Digital Dom is a bespoke software development house and an engineering powerhouse. In the episode Dean and Anastasiya, discuss digital transformation. How to position your business so the techn...

In this episode, Dean Seddon is joined by Matthew Birkby who, for the past 15 years, was the Global Head of Media for Electronic Arts (EA). Controlling brand planning and activation for EA’s Multimillion HD portfolio.    Dean and Matthew discuss the Metaverse, advertising, blockchain and branding. A bagful of marketing topics and insights.    Connect with Matthew Birkby on LinkedIn: https://www.li...

I did a survey recently and found that the big challenge every business owner is facing is getting more clients and making more money.... but I also found that 30% felt their business was becoming a job. In this episode we look at why taking ownership of the value exchange in your sales, marketing and customer service will make you more money and help you close more clients.

In this episode, we look at LinkedIn Direct Messaging strategy and why most people have it wrong...

Dean Seddon is joined by Duarte Garrido the Head of Social Media at Coca-Cola HBC to discuss sustainability, social media and building trust. How you can use social media to shape the image of your brand, as a business and as a person.

"Teach someone to fish and they'll learn you sell fishing poles".   Dean talks with Jarrett Thomas Senior Enterprise Account Manager at Hootsuite.   Jarrett runs through his sales journey online, selling on personality and how he managed to sell £70k in two weeks using social selling.

This is the most important episode I'll probably ever produce.   Why? Because this is the most important episode, not for me, but for you.   For those who have had disappointment in marketing. For those frustrated with inconsistent results. This is it.