Expert In Demand Podcast With Dean Seddon

Welcome back to the podcast with your host, Dean Seddon. Today's focus is on unravelling the mystery on how to make money online as a writer. Online writing has experienced an unprecedented boom, leaving many wondering, "How do these people actually make money?" Together, we dive into different ways of monetizing online content and discuss the best practices employed by the most successful people...

This week, I had the opportunity to speak at two events dealing with similar concerns about the use of LinkedIn and social selling. Despite one event catering to large technology businesses and the other to solopreneurs, the problems brought up were oddly similar. Both companies, despite their diverse dynamics, had struggled with leveraging social selling via LinkedIn and were wondering why it sim...

It's Dean here, and today I'm talking about how to create LinkedIn posts for engagement. If you've been wondering why your content isn't hitting the mark or why engagement seems like a distant dream, you're in the right place. I'm unpacking the five critical reasons your LinkedIn posts for engagement might be falling flat and, more importantly, how tiny tweaks can turn things around. First off, le...

Remember the reason why you are doing this. What's your why? ➡️ It's easy to get distracted and pursue the wrong goals ➡️ It's easy to follow someone else's plan for you life ➡️ It's easy to do things for no reason Ignore the noise. Your why is your personal mission. It's the reason you're doing this. There is nothing more powerful, persuasive or engaging than someone on a mission of conviction. T...

Don't believe the nonsense - you want to make social selling work, you need my 5 Point Plan.   Connect with me on Instagram , LinkedIn or X to get a copy.

Why is nobody replying? Here is how cold outreach is impacting your response rates. If you want to win more business, the success of your outreach hinges on what happened BEFORE you send the message. How social selling can improve your outreach success.

You've read the gurus post.  Their advice is "post great content and you'll get enquiries" That's easy to say when your sat on 174k followers and can sit on LinkedIn for 90 minutes mindlessly replying to comments. The content money machine is a myth.  You need a system to help you build your business, win clients and doesn't hinge on being in favour with an algorithm. You need a repeatable process...

If you want to sell more on social media, you need to package up your service or product into a compelling offer. Unfortunately, this is one of the hardest things for small business owners and solopreneurs to do. I walk through some of the common reasons why people fail to sell their services on social media, 90% of the issue is that their offer is the problem.

Does Lilach Bullock really hate social media?  Lilach built her personal brand when the twenty-something personal brand influencers we getting baby photos. In this episode, I talk with a Forbes Top 20 Influencer about social media, content and how to avoid the risk of being overly exposed to social media as a source of revenue.   Like this podcast, subscribe for more updates at www.deanseddon.io  ...

It's weird to think about social selling as 'old' for some people they are just figuring out what it is, but times move on and the old ways of social selling just won't work successfully and consistently anymore.  

Your profile is key to your strategy, so don't ignore it. almost two thirds of LinkedIn users look at profiles before they accept a connection request or respond to a message. Make your value clear. Turn your profile into a landing page

I'm talking about how Lead Magnets can create lead flow in your business. Most businesses don't have a sales problem, they are a lead flow problem. If you want consistent sales, you need consistent leads

Ever find yourself chasing leads with no rhyme or reason?   Dive into our latest podcast episode, 3 Lead Generation Principles, and discover the art of sparking curiosity, why you should *only* be selling the next step, and the magic of outcome-specific messaging. Dean Seddon drops some major gems and trust me, you don't want to miss out. If you're itching to master the lead-gen game, especially o...

Buyers are spending more time researching and less time talking to sellers. This means they are doing their research without you and if that research checks out, they will make an enquiry. So, how are you helping buyers research you? How are you building trust outside the eco-system of social media? What are you doing to educate your buyers? It's great to build on social, but what happens when the...

Can you really make money from a personal brand? Do you really need to be a celebrity online?

In this episode, I delve into one of the biggest dilemmas faced by business professionals and thought leaders on social media: the fear of oversharing. Have you ever wondered, "What if I give away too much value and potential clients no longer need my services?" It's a common concern, especially when you have a wealth of knowledge to share. But let me tell you - this mindset could be holding you b...

Don't worry, I'm not going to go all Mulder and Scully, but we do need to talk about the ontological shock and how it pertains to our lives and business.   Whilst I talk a bit about UFOs and the Us congressional hearings, this is more about how challenging our reality and what we believe about the world can be quite beneficial.

Are you afraid to step out and build a personal brand? In this episode we talk about the fear of self promotion, the frustration of content creators with no experience sharing facile advice and why the only way to get over your fear is to face it.   Personal Branding is the key to building recall - being known and remembered by your ideal clients, yet many REAL business owners fear it.  

Here is how I grew to a Six-Figure business on LinkedIn. When I started out I was hand to mouth. I needed sales that day or that week. So, I distilled down what I was doing so I could stay alive and start building a business. For me that started with having a clear plan for LinkedIn. As I built the system, we scaled from a small business on the edge to building a business. I went from desperate to...

I’m joined by Sabrina Godden, Creative Director at Vodaphone for an insightful conversation about the challenges brands face connecting with their audiences. As well as how important it is to work together, leverage the right data, and stand out from others.   In this episode, we run through…    How brands can connect with evolving audiences and overcome the challenges of standing out on social me...

I catch up with Christine Norton, EMA Sales Leader, Global Strategic Platforms at KPMG International  Christine got her break is sales selling photocopiers using old school tactics, now she is working on large-scale complex deals. If you are in sales, this is one podcast episode not to be missed.

When I look at the massive opportunity that LinkedIn Sales Navigator gives to businesses, I see it is hugely under used. Here is the start to a series on leveraging LinkedIn to win more business

It's time to take control of your life and your business. Are you feeling overwhelmed and unsure of how to tackle your new year's resolutions? Don't worry, you're not alone. In this episode, I'm here to give you a friendly kick up the ass to keep you on track and help you build your business in a smarter, more effective way. I Whether you're a seasoned entrepreneur or just starting out, this episo...

I'm eating my words. I told people LinkedIn Groups were dead and not to bother.    Linked Groups have exploded my reach and visibility. You should try them out and what the massive shift they have on your reach, following and engagement.   Check out my new mini course ContentLab for LinkedIn

In this episode of the Podcast, we dive into the world of political campaigns and explore how businesses can learn from them to find their message and accelerate growth. We all know that political campaigns are all about messaging. Candidates spend countless hours and resources trying to craft the perfect message that will resonate with their target audience. And it's not just about what they say,...