Expert In Demand Podcast With Dean Seddon

If you get most of your business from referrals, this episode is for you. Being referral dependent feels comfortable, but it means you're relying on someone else's trust to bring you clients, and you don't control how or when that happens. In this episode I explain why that's a risky place to be and what to build instead. I walk through the three-circle ecosystem I use with my clients: Pipeline ci...

Walk into a Rolex shop and try to buy the watch everyone wants. You can't. There's a waitlist. That scarcity is exactly why they can charge what they charge and choose their terms. Your business can work the same way. In this episode, I take apart the most logical trap I see expert-led businesses fall into: "I only need one or two clients, so why do all this marketing?" Whether you're a consultant...

Take the quiz: https://www.5pathstogettingclients.co.uk/quiz Discover a focused system to add $10,000/month from LinkedIn without a huge audience or endless activity. Learn how 30 minutes a day, the right high-ticket offer, and the right setup can create a steady pipeline of clients. Episode highlights: build a single $5K offer, pre-sell it through your profile and content, and use a simple pipeli...

People have been telling me the same thing. Summer's coming, projects are coming to an end, new ones aren't starting until September, and they've got a gap to fill. In this episode, I'm sharing five simple ways to drum up business right now without cold calling, paid ads or spending hours and hours on marketing. These are practical strategies you can put into action straight away using your comput...

In this episode, discover why repeating a simple, emotionally resonant message is essential to getting noticed and winning clients. Learn how the mere exposure effect, low cognitive load, and owning a memorable slogan—like successful political campaigns and famous brands—help build familiarity and trust so prospects are more likely to choose you. Use consistent repetition, reduce complexity, and d...

What if the key to everything you want in your business (higher prices, better clients, a constant waitlist, and effortless lead generation) is actually much simpler than you think? In this episode, I break down the exact "Category of One" architecture that takes you out of the crowded, price-competing marketplace and positions you as a world class specialist. If you have been feeling the frustrat...

Most people know they should post more content, share more opinions and put themselves out there more online, but they stop themselves because they are worried about what other people might think. In this episode, I recorded a podcast publicly on Miami Beach because I wanted to challenge that fear in myself too. It felt awkward. It felt uncomfortable. But it reminded me how often we let random peo...

I believe experts and service businesses grow faster when they focus on building deep trust with a smaller number of the right people. In this episode, I break down how high-value, low-volume businesses create stronger demand, attract better-fit clients, and build more sustainable growth online. We also explore: • Why a smaller audience can create bigger business results • How focused positioning...

I spent years stuck in feast and famine. One good month gave me hope. The next month wiped it out. Everything depended on me chasing business, closing quickly, and solving short term pressure. Then I realised the problem. I had not built the infrastructure that created consistent demand. In this episode, I break down the exact social selling system I used to become known for one specific problem,...

You're in your 40s or 50s and watching 20-somethings dominate social media. You don't have the energy for dance videos. You don't want to chase followers. You want clients, on your terms, at the rates you set. This episode shows you how to do that. Here's what you'll take away: Why social media is now interest media, and what that shift means for winning clients How to use depth and experience as...

I made a $1.3 million marketing mistake and it cost me $68,000 in losses before I worked out what had gone wrong. In this episode I share exactly how it happened, what I did to fix it, and the lesson every business owner needs to hear. I switched off the LinkedIn Lives and webinars I was running every week because the data made them look unprofitable. A few months later I was looking at a $50,000...

If you're winning referrals but losing organic leads, the sales call is where the deal is going wrong. Most business owners run the same call for both. Referrals already trust you, so the call is easy. Organic leads turn up curious, and you have to show the value on the call itself. Most business owners don't know how to do that. They describe and explain their service, when they should be showing...

In 14 years of coaching over 500 clients, I’ve seen one foundational mistake stall more businesses than any bad tactic: the "Upstream" message failure. Many people dive into social selling thinking they need a secret strategy, but they’re missing the core hook that actually makes a prospect stop scrolling. In this episode, you’ll learn why your current outreach is likely being ignored and how to f...

I reveal how my podcast makes me $8,000 a month without sponsorships, brand deals, or on-air product pitches. I explain why I almost did not start it, the freelancer who pushed me to do it, and what three years of consistent publishing has taught me about building trust at scale. You will learn: Why niche podcasts convert better than broad ones The real reason most podcasts fail inside six months...

My first business failed because I never decided who I was selling to. I tried different offers, different tactics, different marketing. None of it worked. I ran out of clients, ran out of money and moved back in with my parents. When I built my second business around one specific customer, Christian organisations needing print, I sold it. When I applied the same thinking to Maverrik, I scaled it...

Everyone is telling you AI will transform your business. 95% of AI projects deliver no value. The outreach it generates is spotted a mile away. And the tools you're paying for are losing money just to keep you subscribed. In this episode I give you my honest take on AI after testing tools, watching the hype, and deciding where I'm actually placing my bets. You'll hear: Why AI is the average of the...

I published a book in 2024 with Wiley. It got into Waterstones and Barnes and Noble. It didn't become a bestseller. My book: https://amzn.eu/d/09IOKbLt Here's what I got wrong, and what you need to know before you create a book, course, or any low-ticket product you're planning to sell. In this episode I cover: Why the cover, title, and back description do more selling than you think The cold audi...

If your pipeline is empty and you don't know where to start, this episode gives you three things you can do this week to change that. Most business owners live on referrals until they dry up. Then they panic. Set massive outbound targets. Hate every minute of it. Get nothing back. Quit within a fortnight. Paul Owen knows this pattern well. He was broke at 32. Earning £8k a year doing data entry. £...

I was crippled by content creation for years. Staring at blank pages. Searching for something original that nobody had ever said before. It nearly stopped me putting anything out there at all. Then I cracked it. Three frameworks that give me hundreds of ideas from a handful of topics. In this episode I'm sharing my APE framework, the TASTE formula, and how I split content into attract, nurture and...

Response rates on cold outreach have dropped to 0.02%. Sales teams are sending 70% more messages than ever. And results are getting worse, not better. In this episode, I break down why the "more volume" approach to sales outreach has hit a wall, and share what's filling pipeline right now instead. You'll hear: Why your prospects spot automated outreach instantly, even when it mentions their name,...

Most LinkedIn creators think more followers and more engagement equals more money. It doesn't. In this episode I walk through the full maths behind my $1M year on LinkedIn, including my offer stack, the four client paths I run every week, and why I only need 20 clients and 60 meetings to hit my number.

I sat down with Kris Ward who went from working 16 hour days to six, and built a business that runs without her.   She was pulled away from her business for two years to care for her husband during his cancer journey. When she returned, her clients had no idea she'd been gone.   That's when she realised what she'd built was different.   One of her clients quadrupled her income while cutting her ho...

Discover why most LinkedIn marketing and B2B sales outreach fails - and how to fix it. In this episode, we break down the #1 mistake consultants, coaches, and B2B professionals make: talking about root causes instead of observable problems their buyers actually see. Learn why expertise can hurt your marketing, how to craft messaging that resonates, why going niche beats staying broad, and the diff...

In this episode, I sit down with Steve Radford to unpack what selling actually looks like in the real world - especially when you’re early in your sales career, hate cold calling, or feel uncomfortable “being salesy”. Steve has spent years building sales apprenticeships and training teams, and this conversation goes deep into the mindset shifts that make selling feel more human and far more effect...

In this episode, I sit down with James to talk about the realities of running a small business when margins are tight and costs keep creeping up. If you’re a business owner or solopreneur, this conversation is all about protecting your profitability without feeling like you’re constantly firefighting. We dig into where profits are often lost without anyone really noticing — things like insurance,...