Expert In Demand Podcast With Dean Seddon

I’ve always said that increased competition is basically a tax you pay for not being unique enough. If you feel like you’re constantly shouting into a void or defending your prices to people who don't "get" your value, it’s time to stop playing the mass-market game. In this episode, I’m sharing my framework for building a Micro-Monopoly. This isn’t about being the next Amazon; it’s about becoming...

How do you grow an online coaching business when referrals run out? In this video, Dean explains how to grow an online coaching business from scratch using clear, practical steps. No funnels, no ads, no hype. You will learn: How to grow an online coaching business by picking one clear problem Why most coaches struggle to stand out online How to build an offer people actually understand and buy How...

We’re in a trust recession. Buyers aren’t cynical, but they are cautious. Big promises feel cheap. Engagement can be faked. Testimonials can be bought. Even five-star reviews raise suspicion. So how do you win clients when people don’t trust what they see anymore? In this episode, I break down what’s really killing trust online - and what actually rebuilds it in 2025 and beyond. We talk about why...

If referrals keep you afloat but nothing outside referrals converts, there is a single blind-spot creating that pattern. In this episode, you’ll see where that blind-spot hides in your copy, your positioning and even how you speak about what you do. It explains why smart buyers don’t enquire, why peers engage more than prospects, and why your process—no matter how strong—never converts. The odd th...

Everyone’s noticing the same thing on LinkedIn right now: Their posts stall. Their reach drops. Their feed shows the same recycled stuff for days. This isn’t just an algorithm story. It’s a content story. In this episode, I break down why some posts now spread and others die, why random topics kill your visibility, and why your visuals matter far more than you think. You’ll see how LinkedIn is rew...

Most experts think no-shows happen because people are flaky. But that’s not the real reason. In this episode, I break down what’s actually going on when someone books a call, blocks out time… and still never turns up. You’ll see why this keeps happening, what it really says about your leads, and the unseen factors that decide whether someone shows up or disappears. By the end, you’ll look at your...

Take the quiz: https://www.5pathstogettingclients.co.uk/quiz I’m asked all the time how to make your first 100K on LinkedIn and most people are shocked when I tell them the real reason they’ve been stuck. In this episode, I walk you through a completely different way to think about LinkedIn, why the usual advice keeps you spinning your wheels, and the simple shifts that unlock predictable revenue...

In this episode, I dive into one of the biggest challenges experts face when they leave corporate life: turning all that deep experience into a clear, sellable offer. In a job, your expertise sits neatly inside a role. When you go solo, that structure disappears. Suddenly you’re holding a huge basket of skills with no container. My goal here is to help you build that container so people instantly...

In this episode, I dig into the 15 practical reasons sales calls fall apart for coaches and experts. If your calls feel messy, you lose control, or you come off a call wondering what went wrong, you’ll hear exactly why it happens. Most coaches don’t struggle because they lack skill. They struggle because the call slips out of their hands early. The prospect talks too much, the conversation drifts,...

Most coaches never get enough clients. In this podcast, I explain the four core reasons why coaches struggle to grow their business, stay stuck relying on referrals, and often end up going back into corporate. You will learn: • Why lack of clarity on the problem you solve stops clients choosing you • Why trying to serve “everyone” kills demand • Why your message feels vague and gets ignored • Why...

Take the quiz: https://www.5pathstogettingclients.co.uk/quiz Most experts on LinkedIn are doing all the things: posting, networking, running events, yet still not seeing results. The truth is it is not about doing more. It is about doing the right things with clarity and consistency. In this episode, we break down The 5 Ones: one audience, one offer, one clear message, one system, and one year. Th...

Are you struggling to get leads on LinkedIn? You’re not alone. Most professionals think LinkedIn is the problem—but the truth is, it’s usually a business strategy issue, not a platform issue. In this podcast, I break down: 🔹 The REAL reasons why you’re not generating leads on LinkedIn 🔹 Why focusing on problems (not just solutions) attracts more clients 🔹 How to avoid generic, confusing LinkedI...

Is AI about to wipe out whole sales roles… or is it the biggest career opportunity in decades? In this unfiltered part-two conversation with Christine Norton, GTM at Global Big 4. We dive into how the sales game has radically shifted since we last spoke — from the death (or evolution) of the SDR, to the rise of ‘Agents as a Service,’ to why your forecast meetings might disappear overnight. We expl...

In this episode, I break down exactly what's changed with the LinkedIn algorithm in 2025, why so many of us have seen a sudden drop in views, and what you need to do to stay relevant and effective on the platform. I’ll share: Why impressions have plummeted—even on great content How LinkedIn now prioritizes relevance, relationships, and real conversations The shift away from recency and how posts n...

You’ve got the skills. The offer’s solid. You’re posting like a content machine. So… why does it feel like you're shouting into the void while others—less experienced, less ethical, less you—have people lining up to work with them? In this episode, Dean lifts the lid on the real reason your inbox isn’t flooded with inbound leads. It’s not your pricing. It’s not the algorithm. It’s not that you nee...

Are you pouring hours into social media and seeing zero real money back? I get it, because so many people are falling for the biggest scam on LinkedIn and social media: this idea that just creating "content" is going to make you rich. I'm going to show you exactly why 95% of content creators are struggling, and then reveal how of business owners are actually crushing it by using what I call the "d...

Get my 7-Day Client System https://www.deanseddon.io/7-day-client-system   Ever hit that terrifying moment when your sales pipeline suddenly runs dry? You know the one — you start the year full of hope and clients, but come mid-year, everything slows to a frustrating crawl. Dead silence. No leads. No sales. It feels like the business is on the brink of collapse, and panic starts to set in. But her...

Get access to the 7-Day Client System https://www.deanseddon.io/7-day-client-system A few summers ago, I was 10 days from payroll and £13K short. No fluff, no runway, just panic. In this episode, I share exactly how I closed that gap in 7 days using a simple one-page Google Doc, two LinkedIn posts, and a couple of DMs. I break down the 7-day client system I created from that pressure cooker moment...

Only 4% of creators make $100k+ online. I teach the simple system to join them. ➡️ Join my newsletter:  https://signalnewsletter.deanseddon.io/ ---- One of our TikTok videos got 9,648 views. The account was brand new. It only had 32 followers. And we knew exactly what would make it take off. In this episode, we walk through what we did and why it worked. It has nothing to do with trending sounds,...

You're putting in the hours. You’re active online. You’re trying every tip, tool and strategy that promises results. But your income still isn’t showing it. In this episode, we break down why so many business owners feel like they’re doing everything right but still not getting paid. The problem isn’t your work ethic. It’s what you’re focusing on. Chasing leads, switching strategies, launching new...

Sign up for my newsletter to grow and get clients: https://signalnewsletter.deanseddon.io/ LinkedIn in 2020 rewarded almost anything. A quote, a blog link, a quick thought from your day. If you showed up regularly, it worked. In 2025, that approach falls flat. The platform is more crowded, the algorithm is pickier, and the audience is more selective. What used to get reach now gets ignored. What u...

From Burnout to Booked: How Aaron Rebuilt His Career (and Client List) on LinkedIn What do you do when the thing you’re good at is slowly draining the life out of you? Aaron Bart had the title, the team, the 60-hour weeks, and the kind of agency leadership role people chase for years. But behind the scenes? Burnout. Resentment. And a creeping sense that this wasn’t it anymore. In this episode, we...

LinkedIn wasn’t working for me either - until I stopped trying to prove I was the expert and started showing it instead. In this episode, I sit down with Rob Reich to unpack the biggest mistakes solopreneurs make on LinkedIn, why posting more isn’t the answer, and how to finally start turning visibility into actual business. No gimmicks. No cold DMs. Just the stuff that actually works.   --------...

Selling shouldn’t feel like guesswork. But for most solopreneurs, it still does. In this episode, I’m joined by sales pro Paul Owen to unpack why even the smartest founders stall when it comes to closing - and how to finally fix it. You’ll learn: Why follow-up fear is costing you thousands (and how to fix it fast) The simple mindset shift that makes sales feel natural - not awkward How to qualify...

Most founders believe that if they just follow the plan, success will come. But Elizabeth Gooch - who built a global tech company from her bedroom with £1 - says that’s rubbish. In this episode, she tears apart the fantasy that growth is just about working harder or sticking to a five-year roadmap. Business isn’t predictable, and those who cling to their plans instead of adapting are the ones who...