Expert In Demand Podcast With Dean Seddon

For years, people have obsessed over follower counts, thinking that more equals better. But the way social media works has completely changed. Platforms don’t care how many people follow you anymore - they care about what holds attention. And that’s good news if you know how to use it. In this episode, I break down why followers are no longer the key to visibility and what actually moves the needl...

Most people start a business for freedom. Then reality slaps them in the face. In this raw and unfiltered episode, I sit down with Lee-Ann Johnstone, founder of Affiverse, to talk about what it really takes to grow a business from scratch - beyond the hype and Instagram fantasy. We cover: 🔥 The messy middle - what happens when the excitement fades and reality sets in. 🔥 Why most new business own...

you’ve probably felt the pain of the feast-and-famine cycle. One month you’re slammed, the next you’re scrambling, panicking about where your next client is coming from. I’ve been there, and trust me - it’s brutal. Years ago, I found myself needing £13k in a single week or my business was finished.   Bank account empty. Bills stacking up. Panic setting in. I was out of options. In that moment, I r...

You know your stuff. You’ve got the experience, the results, the credibility—but online, it’s like no one sees it. Meanwhile, people with half your expertise are getting all the attention, landing the clients, and owning the conversation. Frustrating, right? You’re careful with your words because you don’t want to sound arrogant. You try to share value, but it gets lost in the noise. And every tim...

For years, I played it safe. I posted “valuable” content. I tried to sound professional. I thought if I just shared good advice, people would listen. They didn’t. No engagement. No clients. No one cared. And then I realised something brutal: boring is worse than being hated. Agitation: I see so many people making the same mistake I did—hiding their personality, watering down their opinions, trying...

AI is creeping into every industry—now it’s coming for coaching. With AI-powered apps offering sessions for less than the price of a coffee, some coaches are already feeling the heat. But here’s the real question… Is AI a threat or the biggest opportunity the coaching industry has ever seen? In this episode, I break down: The coaching jobs AI will replace (sooner than you think) The areas where hu...

As the looming TikTok ban sends shockwaves through the creator economy, many are grappling with the fragility of platform dependency. Learn why building an email list is the ultimate safeguard for your business and how to take control of your audience - no matter what happens with platforms like TikTok, LinkedIn, or Instagram. Packed with actionable tips and real-world success stories, this episod...

Networking isn’t about pitching; it’s about building relationships—but so many people get it wrong. In this episode, I chat with Jamie, the founder of Circle Networks, about why traditional approaches to networking often fail and how to do it differently. Jamie shares his journey, from hating online networking to creating a model that focuses on real conversations and mutual value. We’ll unpack wh...

Have you ever felt stuck in the never-ending chase for more followers, more likes, more engagement, thinking that’s the only way to win clients? I used to believe that too, but what if I told you there’s another way - one that doesn’t involve chasing vanity metrics? In this episode, I’m flipping the script on everything you’ve been told about needing a massive audience to succeed. I’ll share how I...

Are you making the most of LinkedIn? If your content isn’t getting engagement or turning followers into clients, you might be missing one simple strategy: the 4:1:1 rule. In this episode, I’m sharing how this approach transformed my LinkedIn results - and how it can do the same for you. You’ll learn how to strike the perfect balance between entertaining, educating, and selling, so your audience st...

Terrified of public speaking? Scared to post online because of trolls? You're not alone. In this no-holds-barred episode, Dean Seddon and Dave Falkner open up about the fears, failures, and triumphs of going from anonymous to unforgettable. Hear Dave's journey from behind a computer screen to standing on stage in front of hundreds - and the hilarious dad joke that turned a stiff crowd into superfa...

Ever wondered what memes, cocktails, and cutting-edge AI have in common? In this punchy, neon-soaked debut episode, Dean ditches the tired interview format for an unfiltered, laugh-out-loud chat with content whiz Tom. Together, they unpack the secrets behind making people laugh and buy, the wild evolution of platforms like TikTok, and how Jaguar’s bold leap from accessible to elite might just cras...

This week, I’m sitting down with Holly Hayes. She’s been at the top of her game, managing social media for Steven Bartlett, and now she’s making waves at Deer Media, one of the biggest podcast networks out there. Holly knows what it takes to build influence and stay ahead in a fast-changing world. We dig into how podcasting is shaking up the media landscape and why it’s become the go-to platform f...

Ever wondered how to turn a sales call into an easy, natural conversation that actually leads to results? In this episode, I’m sharing the exact framework I use to run sales calls that feel less like a pitch and more like a productive chat. We’ll break down the anatomy of a perfect sales call - from doing your prep work and setting the agenda to asking the right questions that get your prospects t...

Most small businesses and solopreneurs struggle with marketing. They waste time copying big brands, following flashy trends, and spreading themselves too thin. The result? Burnout, frustration, and little to show for all that effort. Instead of attracting clients, they’re stuck chasing likes and impressions that don’t convert. Imagine pouring hours into LinkedIn, TikTok, or email campaigns, only t...

Building a business on LinkedIn isn’t easy. It’s frustrating, confusing, and at times, you’ll wonder why it’s working for everyone else but not you. I’ve spent years going round in circles, trying to figure out what others were doing right while I felt stuck. But eventually, I learned some tough lessons that saved me a lot of time and hassle, and I’m sharing them with you so you don’t have to make...

Many business owners find themselves working long hours without seeing the income they expected. They’re delivering value but aren’t reaching true financial freedom. Imagine making £100k a year by working just 10 billable hours a week. This isn’t only about raising prices; it’s about positioning yourself effectively, attracting clients who genuinely value your expertise, and building a structure t...

In this episode, I’m digging into one of the toughest lessons I’ve learned in business: the high cost of people-pleasing. It’s something we all think we can avoid – until we’re knee-deep in projects, saying “yes” to every request, and feeling like our work isn’t even ours anymore. I’ve been there. Burned out. Frustrated. Wondering why the business I built for freedom started to feel like a trap. I...

I sit down with Tom Thompson, the guy who’s been working with me behind the scenes on my socials and content at MAVERRIK. We're recording this chat from a motel in Atlanta, and I’ve finally managed to convince him to join me on the podcast. We’re talking all things TikTok – our six-month journey of trying to crack the platform and the rollercoaster ride that comes with it. We dive into the ups and...

In this episode, we’re diving into something that can transform your business – the power of being yourself online. Too many people are afraid to stand out. They try to please everyone, and in doing so, they end up blending in. Here’s the reality: people buy from people. But they won’t buy from you if they don’t believe in you. And they won’t believe in you if they can’t see the real you. Let’s ta...

Link to my GPT for you to try: https://chatgpt.com/g/g-K3AIhmLOh-storytelling-posts In this episode, we dive into one of the most powerful strategies for building meaningful connections and attracting clients on LinkedIn - storytelling. But we’re not just talking about any stories; we’re talking about how you can transform your own experiences into highly engaging content with the help of AI. You’...

We’ve all been there, paralysed by the idea of being told "no" or getting criticised, and it’s easy to let that fear hold us back. Today, I’m sharing my personal journey through this struggle, drawing on years of building my own brand and business on platforms like LinkedIn, where criticism, trolls, and setbacks are part of the daily grind. I’m not here to sugar-coat it – rejection hurts. But over...

Struggling to get your services off the ground? Feeling like no matter how much you pitch, clients just aren’t biting? In this episode, we’re unpacking why your offers might be falling flat. Spoiler alert: it’s not about trying more tactics - it’s about fixing what’s broken beneath the surface. From unclear value propositions to targeting the wrong audience, we’re diving into the 8 biggest reasons...

Sick of battling social media algorithms? In this episode, I’m diving into why building an email list should be your top priority. While social media is great for visibility, it’s not where you build real, lasting relationships. Here’s the deal - you don’t own your audience on social. With one algorithm change, your reach could vanish overnight. But with email? You get direct access to your audien...

You’re showing up on LinkedIn every day - posting, commenting, connecting - but it still feels like you’re getting nowhere. No traction. No leads. No growth. It’s like you’re spinning your wheels, putting in all this effort for zero results. You see others thriving - getting likes, comments, and clients - while you’re left wondering what’s missing. The frustration builds. Self-doubt creeps in. You...