Expert In Demand Podcast With Dean Seddon

Many people struggle with low engagement on LinkedIn.   They’re pouring time into thoughtful, well-constructed content, only to see minimal interaction or impressions. It’s frustrating, especially when they see others posting casual, less polished content that seems to get traction. The typical advice of "just add more value" doesn’t cut it – there’s a missing piece that most aren’t aware of, some...

Are you a solopreneur who’s feeling paralysed by indecision, constantly second-guessing every move in your business? You’ve got the expertise and the drive, but when it comes to making bold moves—whether it’s marketing yourself, pitching to clients, or scaling your income - you’re stuck in analysis paralysis. In this episode of Mindset, Marketing, & Money, we’re digging into why overthinking i...

Are you stuck in the hustle, constantly trying to outshine your competition? Do you feel like no matter how loud you shout or how much content you create, it’s never enough to truly stand out? Here’s the truth: competing in an oversaturated market is the slow lane to nowhere. But what if you didn’t have to compete at all? In our latest episode, we’re diving into the secret of breaking free from th...

Are you stuck trying to figure out how to create content that actually engages your audience and drives results? In this episode, I dive deep into my top 20 questions about content creation, answering the most common challenges and concerns I’ve encountered from clients and fellow creators. Whether you’re struggling with what to post, how to convert attention into sales, or how to stay consistent...

Are you building your business on the back of social media algorithms? Here’s a wake-up call: if you are, you’re playing a losing game. The algorithm isn’t your friend—it’s a ruthless TV producer, using your content to keep users hooked while constantly shifting the rules. One day, your post is flying high, the next, it’s nowhere to be seen. You want to gamble your business on that? In this episod...

In this episode, we cut through the noise and take an honest look at the reality of selling online courses. Everyone's heard the alluring promise: create a course once, and make money while you sleep. But is it really that simple? We explore whether the dream of passive income through online courses is a realistic business model or just another myth. I’ll share my personal journey – how back in 20...

In this special episode, we bring you an edited version of a live audio event where I dive deep into one of the most critical strategies for LinkedIn success: finding hot prospects. If you’ve ever wondered how to turn LinkedIn into a lead-generating machine, this episode is for you. During the live event, I revealed the secrets to identifying two key types of hot prospects on LinkedIn: intent-base...

Are you dealing with clients who constantly push your boundaries, try to manipulate the situation, or drain your energy? In this episode, I dive deep into the realities of handling difficult clients—and how you can come out on top. From recognizing subtle manipulation tactics to setting firm boundaries that protect your business and your sanity, this conversation is packed with raw, real-life expe...

In this episode, I sit down with someone very special—my wife, Louise. She’s typically behind the scenes, but today, she’s sharing her journey of navigating sales, marketing, and growing her own ventures. We dive into her experience with "The Shared Table," a community supper club that brought strangers together to cook and connect, as well as her role in driving growth for our print business. Lou...

Feeling like Big Tech's taking more than their fair share? In this episode, we’re diving into how you can keep more of your hard-earned money by cutting down on those software costs. I know I spend too much on subscriptions, do you? Join me and Alexander Golev, Founder of SamExpert, a software asset management company. As we chat about what’s really going on with your software spend. Are you payin...

In this episode, we're getting real about what it takes to build a personal brand on LinkedIn that doesn’t just look impressive but also brings in the cash. If you think likes and comments are your ticket to success, think again. We’re diving into why all those numbers might not mean much if you’re not converting followers into clients. You’ll hear stories about influencers who have massive engage...

Struggling to find your first ten clients on LinkedIn? You’re not alone. Many solopreneurs and small business owners get stuck in a cycle of overcomplicating their approach, thinking they need a fancy website or a massive following to succeed. This can lead to frustration and burnout. Imagine feeling confident in your ability to connect with the right people without endless hours wasted on ineffec...

I'm thrilled to bring you this episode, where we cut through all the noise and get real about what personal branding truly means in 2024. Whether you’re a seasoned pro or just dipping your toes into the world of personal branding, this episode is packed with insights, truths, and practical advice that will transform how you think about your personal brand. We’ve all seen it: the endless diagrams,...

Join us in this eye-opening episode as we welcome Jeremy Campbell of Black Isle Group, an expert in learning and development, to dissect why most training programs are failing your business. Discover the startling truth behind why so much of what we learn is forgotten within days, and why traditional training methods might be doing more harm than good. Ever wondered why the vast majority of online...

In this episode, I reflect on a transformative trip to the US, where stepping away from my daily routine allowed me to see things from a fresh perspective. I hope that by sharing my experiences, you too can find inspiration and seize the unexpected opportunities that lie around you. Let’s set the stage. About ten days ago, there was a global IT glitch that disrupted planes, hotels, trains, and maj...

In today's episode, I dive into why reasonable, experienced people struggle on platforms like LinkedIn, Instagram, and beyond. We'll explore the uncomfortable truth that self-promotion is necessary, why boldness beats modesty, and how embracing controversy—without losing your integrity—is crucial. I’ll share personal experiences and actionable insights to help you find and voice your strong opinio...

In this recent podcast episode, I had the pleasure of hosting Greg Coe, an experienced IT professional and LinkedIn coach. We delved into the nuances of optimizing your LinkedIn profile to stand out in today's competitive job market. Greg, with his extensive background in IT and his side gig with Getlinked. Pro, shared invaluable insights on how to leverage LinkedIn for personal branding and caree...

Are you ready to dive into the wild, wacky world of LinkedIn cringe? In this episode, I'm going to explore the peculiar quirks that make LinkedIn both fascinating and, at times, utterly cringeworthy. I'll pull no punches as I dissect the most outrageous posts and trends, from business owners oversharing personal moments to the bizarre stunts people pull for a bit of virtual fame. We’ll uncover why...

Join me in this episode as I dive into the most frequently asked questions about LinkedIn, providing actionable insights and busting common myths. Here's what we'll cover in this episode: Where do I start on LinkedIn? What should I post about? Should I post personal content on LinkedIn? How should I outreach to people? Do I need Premium or Sales Navigator? Should I use hashtags on my posts? How do...

Holly Hayes worked alongside Steven Bartlett to create, post and manage his social channels. In this episode, Dean talks to Holly and peels back the secrets and insights from running his accounts and the key learnings from Instagram, Tik Tok, LinkedIn and everywhere else.  

In this episode, Dean sits down with Cameron Harris , the dynamic Managing Director of TRUTH Fitness, to explore the transformative power of health and fitness for business leaders. With a unique blend of realism and optimism, Cameron delves into the intricacies of his Rapid Results System, designed to fit the hectic schedules of top executives while delivering sustainable health improvements. Fro...

I catch up with Geraldine Spurway and we talk about the realities of being a content creator.

So, a bit of a different episode, I'm breaking down Famous peoples LinkedIn and Personal Brand. We'll start with Rishi Sunak, the UK PM. I tell you what I think of his brand and how he is positioning himself on LinkedIn.

We've all done the crazy things to get our business going. But you can't keep doing the crazy stuff. 43% of solopreneurs in my poll said they started their business to get more flexibility and freedom. Getting consistent flow of leads and clients is critical to that freedom being achieved. So how do we do that? We need to master winning with a simple strategy, get stability in your revenue before...