Expert Edge Podcast

Most coaches and experts understand the importance of telling stories. But few know how to tell them in a way that's both engaging for the audience and moves them towards a decision or action. In this episode, I discuss 3 big ideas that will help you take any one of your stories from, say a 4 or 5 out of 10 to a 10/10 in effectiveness. These are the types of strategies, among many others that I'll...

In this episode, I interview Annie Grace, the author of This Naked Mind: Control Alcohol, Find Freedom, Discover Happiness & Change Your Life . Annie's book has had a profound impact on my own personal life which is why I really wanted to share her message with you. Her approach is refreshing & will leave you with tangible advice on how to eliminate any shame or blame holding you back with self co...

A lot of experts fall into the trap of creating a business structure that they think they should be doing rather than one that they actually desire. If you've been in the expert business for any amount of time, there's plenty of opinions by other experts on which structure is the best. From a simple low ticket online course business to a high ticket one on one coaching business - there's no shorta...

With the start of 2023 upon us, I recorded a simple yet powerful podcast sharing the 7 key questions I ask myself at the end of each year that really help drive my growth personally and professionally moving forward into the new year. In my experience, all lessons and profit from the year are found in reflection. John Maxwell encapsulated this perfectly when he said "It's not about getting through...

Most people fall into the trap of letting their influence and rapport be determined by chance. You'll sometimes connect really well with someone and other times you'll feel uncomfortable and awkward. What if I told you that this can be done consciously and with high levels of success?  That there are strategies out there that help you build rapport super fast - sometimes within seconds. In this ep...

The right messaging will largely determine how successful you are as an expert or course creator. Unfortunately, so many get this wrong. 99% try to appeal to their audience's logic opposed to their emotion. When you appeal to your audience's emotion and meet them where they are at, you instantly build real rapport. My guest today, Brandon Lucero, is the leading expert on how to create the right me...

Building a brand that actually becomes known and trusted follows a specific formula. One shift that most experts brand would benefit from is to clearly identify the external issue your customer has and connect it with an internal issue.  For example, entrepreneurs think they need money but what they really need is a strategy. My guest today - Jamal Miller utilized this strategy, among many others...

Growth in your life only happens when you reflect on the lessons you've learned and apply them moving forward.  In this episode I share with you 5 big life and business lessons that I have learned in 2022 which I will be applying even more in 2023. In this episode I unpack some specific lessons about friendships, marriage and relationships. I dive deep into how to leverage growth strategies for yo...

As a business owner, surrounding yourself with the right people can catapult your business to levels you cannot take yourself. Sure, for a short time you can do things alone and try to work it out yourself, but at a certain point your growth will be hindered if you aren't around people who will help take you to the next level.   This is exactly why I'm personally actively involved in paid Mastermi...

There's a big mistake I notice most experts make when they tell their story. That being, they tell their origin story instead of their conversion story. Now this is great if you're telling your story to your mom, but frankly your audience doesn't care about your origin story. In this episode, I break down the difference between an origin story and a conversion story. I also go over the 3 questions...

Many coaches don't know how to charge what they are worth. If you are one of them, then today's episode is going to unlock a new level for your business. In this episode, we discuss the three most important ideas that have helped me to raise my prices sell at a premium - without losing my integrity or feeling like you are ripping people off! You'll discover how to own your true value and charge wh...

In this episode, I interview one of our Sell From Stage Academy® and ELITE members KT Merry.  She is a renowned luxury and destination photographer and recently started her Expert business with great success. In this interview, we dive deep into the strategies that have very quickly moved her towards having multi-six-figure launches. In fact, using the Sell From Stage Formula she created a $393,00...

Trends show that video currently is the biggest media platform and will continue to grow in the future!  The problem is that creating good quality videos that both connect with your audience and move them towards becoming a client can be difficult.   That's why I wanted to bring on my good friend Sean Cannell.  He is the world's leading YouTube expert and best selling author of YouTube secrets (2n...

Presenting on Virtual or Live Stages is the easiest and fastest way to build authority and connection with your audience.    Here is why...when you combine authority and connection you get conversion.    However, running a presentation that generates connection is an art unto itself.    If you don't connect with the audience you end up with a few claps but no clients. In this week's episode I go o...

Have you ever been in a place in your life or business where you felt stuck or down in the dumps like there's no way out? I've felt this numerous times. Anytime I feel like this I go back to a very powerful model that has had a profound impact on my life. This model helps go from a place of despair and gloom to hope and clarity. There are 3 phases of this simple yet powerful model. In this week's...

Scaling your expert business to multi-6 or 7 figures can seem like a daunting endeavor. I know, I was in that position at one time. In hindsight, it wasn't actually that difficult. It just took time for me to figure out what the secrets were to scaling. In this episode, I share the 3 main strategies that have helped our business scale from 6 figures to above 7 figures. Applying just 1 of these 3 s...

Understanding the patterns you follow in your life are the key to seeing breakthroughs. There are 2 core patterns that everyone follows. One of the patterns is good for you and others. The other pattern, if left unchecked, becomes a negative experience for you and everyone else.     In this episode, I break down the 2 core patterns that all people follow as well as the 4 experience levels that wil...

There are three unconscious questions that you must answer if you ever want to convert a new client. These three questions must be answered in the first 15 minutes of any presentation or interaction with a prospect. This podcast will unpack how these three questions impact the audience's willingness to trust you and want to work with you.    These three questions are also answered using our new Co...

The most certainty you have, the more likely you will be to convert clients into your programs. One of the most attractive attributes that your audience is looking for in you is a sense of certainty that your program can solve their problem.    In other words your offer can bring a sense of certainty to the uncertainty that they are experiencing in their life and business right now. The problem is...

As a coach and course creator you usually have two main desires for starting a business. The first desire is to bring a message to the market and to make an impact which creates more meaningful work. The second big desire is to make a lot of money. The challenges is that most coaches and experts get stuck under the six figures mark, I want to fix that today! In this podcast I reveal five of the bi...

Speaking on stage very rarely comes naturally to anyone. I have been doing it for 10+ years and in the beginning, there were times where my hand was shaking so much that I needed to put both hands on the microphone to control it. Over the years and after more than a thousand presentations I have found that there are 3 things that really make a difference in helping you switch from a state of fear...

Have you ever wondered what kind of offers, strategies, and promotions experts use to generate a 7 figure launch? While all businesses are different, it's always great to get a peak behind the curtain to see what the best of the best are doing to fill their programs & have a 7figure launch. In fact, my guests today, Stephen & Chelsey Diaz do just that and peel back the curtain while explaining how...

It's very easy to get all consumed about building your business and to forget about the wealth building principles that you'll retire on or be able to retire early on. One of these wealth building principles is investing in real estate. Contrary to popular belief, investing in real estate can be an easy & hassle free... but you need to know where to look.    This is why I wanted to bring my friend...

Establishing credibility with your audience is the easiest way to turn them into clients. Few things - if any, establish credibility faster than having a book. The problem is most entrepreneurs don't know where to start or what to write their book about. In this episode, I interviewed 3x Bestselling author Jake Kelfer on how you can become a self published author in just a few months and establish...

A lot of coaches know what they want, know why they want it, take massive action and still don't achieve the results they were looking for. This little formula may look familiar as it's the foundation of many personal development coaches' teachings. However, my guest & Master Coach Mandy Keene, suggests that this way of thinking is outdated and that you have to go much deeper to achieve your desir...