Expert Edge Podcast

Why is it that some people say they want to achieve a certain goal and they follow through, while others with the same goal fall short? On today's episode, we unpack how your values and self worth are the driving factors behind this phenomena.  Today's guest, Dr. John Demartini, is a world-leading human behavior specialist, philosopher, international speaker, best-selling author, and the founder o...

One of the big draws to building a digital expert business is the ability to automate a lot of the work. Outside of the marketing and a few technical aspects, you can literally automate the bulk of the sales process allowing you to make money while you sleep! However, one of the keys to making automation work is NOT to automate too soon. In this episode, I reveal how and when you should move from...

A lot of entrepreneurs get started with the dream of someday selling their business while cashing in with a big exit. However, in the expert industry, oftentimes you are "the brand". So the idea of selling your company becomes much more challenging. My guest on this episode, Lise Kuecker, has exited 6 companies already and shares how she has built another 8 figure business by not only simplifying...

Most entrepreneurs start their businesses with the thought of creating an amazing life that allows them the cash flow and freedom to live out their dreams. Unfortunately, the majority tend to get stuck In their business and don't make the correct investment decisions to generate further cash flow. In today's episode, I interviewed number one Wall Street best-selling author Justin Donald about his...

Entrepreneurs are notorious for working relentlessly in their business, often to the detriment of their freedom and personal life. As their businesses grow bigger and bigger, their freedom tends to dwindle more and more. I know this first hand as it was definitely an issue I've had to work through numerous times in the past. In this episode, I share 4 big pillars to give a foundation for getting m...

Discouragement is a common circumstance in life. As an entrepreneur, this can tend to get amplified due to the vast amount of challenges that come our way. It's important to A.) recognize discouragement when it hits you and lingers and B.) how to overcome it and move into a higher state or a higher level both within yourself and in your business. In this episode, I share some really discouraging m...

One of the most important relationships you'll ever have in your life has nothing to do with your friends, your family, or even yourself. In today's podcast, we unpack the idea of how your "relationship with uncertainty" will be one of the defining factors as to whether you continue moving towards success or struggle to go to the next level. Today's guest, Joe Pane, is a good friend and early ment...

Your emotions determine the quality of your life. You can have the most amazing things happening externally in your world, but if you aren't feeling love, compassion, and wellness on the inside, it doesn't matter.  After coaching thousands of people around the world, one pattern I've noticed is that the main thing that stops people from going to the next level is not their business challenges, it'...

There are two skills that I noticed people at a high level in this Expert industry have. Number 1, they know how to build a brand. Number 2, they know how to communicate value from a stage and convert clients. The guest we have on today's podcast Kristen Boss has mastered both of them. In fact in her first ever live event that she ran recently she made over 2 million dollars in 2 days. But even mo...

Very few things terrify people more than speaking in public. In fact, a study polled people on what they feared more between death & public speaking. And a whopping 75% feared public speaking more! Now as an expert, this study may hit close to home since you most likely find yourself in a position where you have to present or speak on virtual or live stages often. Good news for you though, in this...

In the expert industry, your income is largely reflected by the amount of leveraged vs unleveraged work that you do… And whether you work more with private spectrum clients or public spectrum clients, there is no right or wrong here as oftentimes I find experts really enjoy 1 or the other. However, you typically have to choose one or the other. In this episode, I break down my Million-Dollar Busin...

As an entrepreneur, the challenges that you have to deal with tend to be a bit more amplified compared to the average joe. For example, most people tend to deal with a certain level of "fear of visibility" but since coaches and experts are the face of their business this fear tends to be exacerbated significantly. What I share with you on this episode of the Expert Edge, is 4 ways to Overcome this...

As a coach and course creator there is a magic number that many people talk about, the million dollar mark.  This elusive number can be highly frustrating and incredibly aspirational all at the same time. I know for me when I first started in my coaching business it seemed way out of reach. I've been running a million dollar per year expert business for a number of years now and I wanted to unpack...

As an entrepreneur, consistently staying motivated is one of the biggest challenges you'll face. Lack of motivation can come from any number of angles, but I find one of the biggest contributors is mental burnout. In this episode, I share with you 4 big strategies to help you work through any burnout you're feeling so that you can stay highly motivated. These aren't your everyday strategies, espec...

You can have the most amazing presentation and a fully engaged audience, but if your offer isn't irresistible...sales will fall flat.  Over the years of making hundreds of offers, I've noticed a distinct pattern in the ones that really went crazy and others that flopped!!!  In fact, there are very specific strategies that I recommend people use to build an irresistible offer.  In this podcast, I u...

Virtual Events are hands down one of the easiest ways to fill your programs… if done right! If you've ever been on one or hosted one, you know what I mean. The problem is, most coaches shy away from running their own because they either don't know how to or they're scared it's not going to convert. In this episode I go over my top 3 strategies on how to increase your attendance and conversion from...

It's so important to choose your beliefs wisely as they have the amazing power to dictate the direction of your life. If you believe you're a successful smart person you're going to naturally act a certain way that reinforces that belief and alternatively if you think you're an idiot or a loser you're going to again act in a manner that reinforces that belief. It's a self fulfilling cycle even if...

Most coaches understand that they need to create content to attract and nurture their audience but few do this consistently. And unfortunately for them, consistency is where the magic starts to happen. I've found the problem lies in not having content creation systems or strategies in place. Once you have a go to process for creating your content then consistency is easy. However, we don't just wa...

One of the most powerful assets I have in my business are my connections. I can confidently say that at least 50% of my success has come from my connections. With live events back in full swing, it's important as a coach to get out there and build relationships. In this case I'm not talking about just any relationship, I'm talking about the kind that helps propel your business forward - affiliates...

Effective and Engaging storytelling is an art. Most coaches think storytelling is about telling their origin story. Unfortunately the only person that might care about your origin story is your mom! Your audience doesn't care. If you want to get your audience resonating with you & your offer, then you need to get them engaged in your stories. In this episode, I show you 3 simple strategies that yo...

Every coach is aware of the importance of being productive. After all, productivity and business success go hand in hand. However, most coaches aren't aware of a few productivity hacks that can make a huge difference. After teaching productivity, over 8 years ago, to some of the biggest companies in the world I want to share with you my 3 favorite productivity hacks that have made a massive impact...

If you look within, you'll notice that you have quite a few beliefs about yourself. Some of these beliefs may be positive and some may be negative. But what if I told you that - most likely - none of them are actually 100% true? That you actually created those beliefs based off of unconscious responses to past emotional experiences… crazy, right?! In this episode, I not only go over the 5 stages t...

In this episode, I sat down with Megan Blacksmith (founder of the zestyginger.com) and we dive deep into how her and her partner ran their first live in-person event which had 18 attendees. Not only was the event an absolute hit, it resulted in 8 people joining their program! Mind you the lowest price point was $6000! Megan goes over the general structure of the event, how she went about filling i...

Most coaches will encounter quite a few roadblocks on their path to scaling their business to 7 figures. I've been running my expert business for 13 years now and it wasn't until I made some fundamental changes to my business that I was able to scale to 7 figures. In this episode, I've broken down these fundamental changes into 5 practical strategies that will help you avoid the headaches that eve...

If you ask most coaches how they feel about selling or making an offer to their audience, you'll surely be met with some version of "it makes me uncomfortable". To make things worse, this only gets magnified when you start to increase your price points. But it doesn't have to be that way. In this episode, I share with you the 3 ideas that will allow you to be comfortable selling to people - withou...