Expert Edge Podcast

As a coach, one of the most important skills you can possess is the ability to communicate your value to the marketplace. And the best way to do that is by speaking on stages - virtual and/or live. However, the fear of speaking publicly usually stops coaches dead in their tracks. This is one of the most common fears in the world and it's one I want to help you tackle in this episode. During this e...

One of the most common phrases you'll hear in the coaching space is to "stop selling time for money". And while I wholeheartedly support this idea, I don't think it applies to every coach. It totally depends on what season you are in. If you're new, then getting some reps in is a good idea and if you're a bit more seasoned then by all means you should look into transitioning away from trading time...

If you look next to any successful company or coach, you'll surely notice a strong personal brand by their side. In today's business world, a strong personal brand is essential if you want your business to reach its full potential. In fact, your personal brand often precedes your introduction. Meaning people are usually looking you up before they ever decide to buy from you or reach out. I can't s...

A common characteristic I notice that some coaches and course creators I work with have, is they tend to focus on what can go wrong instead of what can go right. For example, when they are getting ready to do their first big launch all of these negative "what ifs" tend to come to the surface. When in reality, a much more positive outlook would be "what can I do to make sure things go right?" My gu...

Transformation can occur in a multitude of ways. However, it will most commonly happen 1 of 2 ways. It can happen accidentally with a powerful positive or negative experience. Or it can happen with intention. The latter is what I focus on in this episode. Topics like how to intentionally face the truth of where you are currently at and then how to shift your beliefs so that you become the person r...

Too often in life and business we let out circumstances dictate our results. We've all been there before where we had an opportunity to take a positive step forward and immediately conditioned based thinking patterns took over and halted our progress. Maybe it was a course, mentor, etc.. and instead of moving forward you questioned the cost or the time it would require and instead decided to stay...

One of the most common negative traits I see in business owners is the neglect of their own wellness as they try and grow their business. I was guilty of this too in the past, but once I started to focus on my wellness, my business simultaneously started doing better as well. I've learned that your business growth has a cap if you don't take care of your own wellness. In this episode, I interview...

In order to move forward, reflection is a must. But once the reflection is done, it's time to put those lessons learned into practice and build upon what you've built. If you caught part 1 of this 2 part series, you would have gone through the reflecting-type questions you need to ask in order to pull the most out of 2023. In this episode, we are going to switch gears a little bit and ask the busi...

Oftentimes as coaches and business owners we focus too much on "what's next?". But in reality, the main growth in your life & business happens when you reflect on the lessons you've learned and apply them moving forward. So you need to take some time to look in the rearview mirror and for me, I love to do this at the end of each year. In this episode I share with you 5 reflection questions that I...

One of the most important things you can do as an entrepreneur is work on your mindset. The way you perceive things, events & experiences will have a massive impact on you and who you become. This makes having a positive mindset all the more crucial. Because it's not about the experiences you go through, it's about the meaning you give to those experiences that shape the person you become. During...

Coaches & experts are notorious for putting almost all of their attention and efforts into things like their content, marketing, ads, presentations, etc… much to the detriment of other massively important areas that contribute just as much to their success. I was in the same boat early on in my career, but as soon as I realized that there were personal habits that gave me more clarity, focus and e...

As a coach and content creator, hosting your own podcast is one of the most powerful marketing strategies. Think about it, spending between 20 minutes up to 2 hours listening to someone's content every week could not get any more powerful in its persuasive abilities.  This week's guest, Jenna Kutcher - host of the Goal Digger Podcast is the market leader when it comes to building a podcast that ge...

Many coaches dream of running a 6 figure webinar. I know I sure did. I mean who wouldn't want to make that kind of money in a few hours worth of time? But unfortunately, this dream remains a dream for most because they don't apply the right mindset and strategy. In my experience, most coaches just don't know the right strategies to truly make this a reality. So in this episode, I lay out the strat...

One of the biggest desires I notice most coaches embody is to not only create a thriving business but to have a massive impact on their audience. That's a BIG reason why I got into the coaching space. But it's hard to have a large impact on your audience if you yourself weren't first impacted by the content you're teaching them. The greater the impact it had on you the greater the passion you'll h...

Most of the coaches I work with are on the cusp of a big breakthrough. They just need a push in the right direction. They usually have the content, the course, the knowledge, etc.. in place but they don't have the vehicle in place that systematically delivers that content in a manner that takes their audience from "interested" to "raving fan/customer". This was the case with a student of mine and...

The road to becoming a highly paid speaker has many paths. But there are certain foundational fundamentals that almost all highly paid speakers have in place that got them to where they are. There's always a caveat though… if you're a celebrity of some sort you get to jump the line & bypass these fundamentals. But for us mere mortals, it takes consistent effort. Stacking building block on top of b...

Any coach that's been running successful webinars knows that there's a refining & revision process that needs to be taken to maximize conversions. The idea of running a 6-figure webinar right out the gate is just that… an idea. For me, it took a lot of trial and error to get to that point. But when I look back, there are 3 clear big mistakes that I made that really killed my conversions early on....

I'd venture to say that all successful coaches have a lead magnet ingrained in their business. Lead magnets come in many different forms but they ultimately are giving something of value away for free in exchange for contact information. This has been a staple business practice since day 1. But what if I told you there's a much better way? A way that allows you to get super qualified buyer leads w...

One of the first big financial goals that most coaches have when they start their expert business, is to make their first $100k. There's something about that first 6 figures that can seem both magical and daunting all at the same time. You hear about some people doing it fast and then others never reaching that momentous moment, only to fizzle out. Well during this episode of the Expert Edge I wan...

Depending on what stage you are at in your coaching business, you either have a high ticket program or you've contemplated the idea of eventually adding one to your program offerings. It's important to understand that selling a High Ticket Program is an art and a completely different animal compared to low ticket and medium ticket programs. The whole selling psychology has to change if you want to...

Oftentimes we think that if someone else is getting better results than us they must have some secret knowledge or skill that has enabled them to reach that point. Take the high earners in the coaching industry for example. They must possess something that has allowed them to reach high earner status, right? Right! In this episode, I reveal 5 secret attributes that I have found almost all high ear...

Most people are drawn to the coaching industry because they genuinely care about other people and want to share their expertise with their clients. This is amazing, but from my experience working with coaches, many of them still have room for growth in the area of their coaching skills. In this podcast, I put together a list of 3 big ideas that I use for each client that allows me to help them get...

When most coaches attempt to increase their revenue, they typically look at ways to get their current offer(s) in front of more people. While this is great and should definitely be utilized in growing your business year in and year out, it isn't necessarily the quickest way to increase your revenue. The most immediate way to add to your bottom line is to simply put a new relevant offer in front of...

Every entrepreneur starts with the dream of making money while they sleep. But most realize, sooner rather than later, that this might be much more dream than reality. My guest on this week's episode of the Expert Edge - Pat Flynn, might have something to say about that! Pat is a professional blogger, keynote speaker, Wall Street Journal best-selling author and host of the 'Smart Passive Income' p...

One of the most important skills you can develop as a coach and course creator is the ability to clearly articulate your audience's "flagship problem" and the fact that what you have to offer solves this problem. Mastering how to articulate the problem, so that it becomes urgent and important is a crucial part to any marketing sales campaign. So how do you find out your audience's flagship problem...