Expert Edge Podcast

The fear of speaking in public is the granddaddy of all fears. It's often said that people fear public speaking more than death. As a coach if you aren't out there speaking (whether that be on a virtual or live stage) in front of your audience you're going to get left behind. It's really that important. If you're one of the many that are scared to speak on stage then this episode is for you. Becau...

If you sell anything online, whether you're a coach or creative, you know it's not as simple as just putting up a website and then counting the moolah that comes in. There are a number of tools, software and strategies that come into play in order to take someone from prospect to customer. But for my money, NOTHING is more powerful at turning a prospect into a customer than having a High Convertin...

As a coach, or even just a human being for that matter, you will encounter your fair share of challenges throughout your life. Some of these challenges you're going to overcome with ease and flying colors. While others may test you to your core. But there's one quality that if you possess it, your chances of overcoming challenges will be greatly enhanced. That quality is positivity. This one quali...

If I told you there is a social media platform out there that will allow you to put your content in front of your ideal audience with very little competition and at no cost, would that interest you? Well believe it or not, this platform does exist and it's one of the biggest sites in the world and you're probably neglecting it. This platform is LinkedIn and I can guarantee that you won't be neglec...

When it comes to your marketing, your funnel is the driving force behind your profitability. The more optimized the funnel, the greater the profitability. Period. Most coaches and online course creators know this, but what many don't know is how to really go about making sure their funnels are optimized. They tend to over do things or not do enough. When in reality it's a fine line that you need t...

As coaches, we get into this industry to create freedom. Time freedom and financial freedom. With this goal in mind, it's essential that we create smart money habits. The kind that exponentially speeds up our journey to that desired freedom stage of life. Now while that sounds nice, most people don't really know how to do this properly and systematically so that the process is simple as opposed to...

One of the most common mistakes I see coaches make is they try to copy the path that somebody else took to succeed even if it goes against how they're wired. Don't get me wrong, you should definitely follow certain systems if you want to replicate results, but the majority of your business needs to be molded to your own strengths and your goals so that you are aligned without any unnecessary frict...

It's no secret that AI is not only here but here to stay. In fact, the AI we see today is probably the worst version that we'll ever see. This is a bit obvious as with time comes innovation and progress, so like the internet once saw the slow dial ups, AI will certainly progress as well. As for how far? Only time will tell. But what I do know is that the more you understand it the better you can e...

Every brand knows that they need to be known, liked and trusted if they want to truly thrive. As a coach, you are the brand, so this holds especially true for you. Now there are countless ways for someone to go about building their brand. But some strategies are much more effective & potent than others. Which is why on this episode I brought on Brandon Turner, Personal Branding and Real Estate Inv...

You can get a lot wrong as a coach and still be very successful. But there is one thing that, if you get it wrong, your chances of success plummet. And that thing is your messaging. Your messaging is the foundation of all of your marketing and if this is off then it sets off a chain reaction and every other aspect of your marketing becomes significantly less effective. So during this episode I go...

Not all great stories are told by speakers but all great speakers tell stories. This is the secret to why some speakers have you hanging on their every word and chomping at the bit to take some form of action. The key here though is to not just tell any old story but to tell stories that are captivating with a purpose. During this episode, I share with you a few of my rare stories that I rarely sh...

You probably hear about workshops, masterclasses & bootcamps all the time. Invite after invite in your inbox. There's a real good reason for this and it's because they work! They are super effective strategies that let coaches and creators connect with and convert their audience. But not even those strategies compete with the effectiveness of in person live workshops. However, there's one big prob...

Going viral is the holy grail of organic marketing. It's what almost all content creators dream of when they're coming up with idea after idea. But what most coaches and creators don't know is that there are strategies you can apply to your content to exponentially increase the odds of the algorithm picking up your content and making it go viral. This is why I brought in Instagram Reels expert, An...

There are few things that will build your business faster than having relationships with people that have been where you are and are where you want to be. So it would only make sense to make sure you have a strategy in place to build relationships with these people, right? Of course! But the problem I see is that most people either don't know how to get started building these relationships or the...

Your brand is your reputation and what you are known for. While building a brand will take some time, profiting from your brand doesn't have to. In fact, you can most likely start making money from your brand right away. My guest on this episode of the expert edge, branding phenom - Julie Solomon, shares 3 ways you can start profiting from your brand even if you only have a few hundred followers....

As a coach, your ability to attract your audience and get them to convert into your programs is largely going to determine how successful you become. That's why learning how to write compelling copy should be at the top of every coach's skill development list. You don't need to become an expert, because you can hire the experts to write your bigger projects like email sequences and sales pages, bu...

Being a coach or expert requires you to be or become somebody worth following. As soon as you decide to be a coach you're announcing to your audience that you are a leader. But it's not good enough to just announce you're a coach and leader. You have to have something that initially draws your audience in and attracts them to you. And that thing is charisma. We all know somebody with charisma. It'...

You'll notice quite a few similarities between the top coaches in any industry. But one similarity that tends to be unanimous among all top coaches is that they all consistently show up on video. That's because video is one of the easiest pieces of content to leverage and when it's done right it tends to create an instant level of authority. However, a lot of coaches get intimidated by the idea of...

Most coaches understand that building their personal brand is important. However, a lot of coaches don't really have a complete grasp on what their personal brand really is. They mistake their personal brand with their brand identities like colors, fonts, websites, etc… During this episode with branding expert Yolanda Smith, we dive deep into what personal branding actually is and how to go about...

If you have a dream to create a wealthy future then today's podcast is going to give you an insight into how that's done. My guest, Jason Brown, is a master day trader and course creator who exemplifies what it means to truly become an expert by consistently practicing what he preaches.  He's not only created immense financial wealth but has built a beautiful family and relationships in his commun...

Establishing your credibility and expanding the reach of your brand are 2 cornerstones of any successful coaching business. There are countless ways to do this in today's day and age but after listening to today's podcast, you're going to want to be adding Youtube to your repertoire asap if it's not a part of it already. My guest on this week's episode, Sean Cannell, is an absolute legend when it...

Running a successful launch can absolutely skyrocket your business and vice versa, running a launch that tanks can be detrimental and set you back a bit. We just came off of our most successful launch to date which is really going to set the tone for the rest of the year. That's why it's all the more important to follow the strategies and formulas put out there by coaches doing them the right way....

Most coaches I run into tend to over complicate things. From their online courses to their messaging. They tend to think that more is better when in reality, oftentimes less is more. Especially in the case of your messaging. If your messaging is complicated or unclear, your audience is going to move on. My guest on this week's episode, Donald Miller , is a legend at this (among other things). Duri...

Every successful coach and course creator has their own story and set of circumstances that they had to overcome to reach their breakthrough. My guest and student on this week's episode - Lindsay Williams is no different. Like any entrepreneur, she had some hurdles she needed to overcome to get to where she is now, which is a $20k/month business. But her real breakthrough came when she niched down...

Most course creators and coaches are left spinning their wheels when their offer isn't selling. Oftentimes they'll think it's their content in the course that's the issue or sometimes they think they need to add more "how to" information to their presentation to sell it. Neither of these are true. In fact, I have found that there are 3 main reasons why your offer isn't selling and once you fix the...