Expert Edge Podcast

I didn't write a book for 17 years. Not because I couldn't. Not because I didn't know how. Because I didn't have accountability and didn't actually value creating them. I only valued reading them. Then I decided to change that. I published "One Presentation Away" in November 2025. And what happened next changed how I think about building authority in my business. The ROI loop is long-18 months fro...

You know what's crazy? Most coaches are grabbing $1 bills while $100 bills are falling from the sky. They're doing tasks that don't require their genius. Administrative work. Follow-ups. Systems management. Things that keep them busy but don't actually move the needle. And the biggest lie they tell themselves? "It's faster if I do it myself." This week, Amber McCue came on the podcast to break dow...

You know how everyone talks about launching being a one-time thing? Yeah, that's why they're stuck. The truth is there are three different types of launches working together that create real momentum. One puts you on the map. One pays the bills consistently. And one? That's the secret money maker nobody talks about. Colin's been running his coaching business for almost 18 years, and he's tested th...

You've got hundreds. Maybe thousands of people on your email list. They opted into your lead magnet. They bought your $47 course. They got great results. Then... nothing. They just sit there. I call it a clogged pipe. In this episode of The Expert Edge, I break down one of the most profitable strategies you can implement in your business: conversion events. This one idea has made me over a million...

I watched a guy recently running a $20 million coaching business. He had a hundred employees. Legal issues popped up. Customer problems. Compliance headaches. And just like that, the business went from $20 million down to $2 million. He had to lay off 95 people in a few week. I watched that story unfold and thought, "Yeah, no thank you." In this episode of The Expert Edge, I'm breaking down someth...

My first coaching session almost made me quit. I was sitting in my laundry room on a landline doing a practice session as part of my coaching certification. Forty-five minutes in, the woman just goes off on me. "Colin, you are pissing me off." I walked out and told my wife, "I don't know if this is for me." Now, over 17 years later, I've done over 4,500 hours of paid coaching at $3,800/hour. I key...

I just coached someone to $3.2 million in a launch. Now, I've never personally made $3.2 million in a single launch myself. But here's what changed everything for me: I don't have to have done what they're doing. I just have to know how to solve the problems they face. In this episode of The Expert Edge, I break down the premium private client model-a revenue stream that's sitting in plain sight t...

Right now, there is somewhat of an existential crisis going on. People are questioning: What value do I bring to the world? How can I, if I'm not smarter than AI, really add value? Where is my business and career direction going? I also think there is a strong movement towards people wanting authentic connection and an incredible opportunity right now for you to stand out in the marketplace as you...

You're booked solid. All the creative projects you wanted. All the clients saying yes. Your portfolio is overflowing. But you're exhausted. Overworked. The money isn't matching the hustle. And you're wondering if building a bigger creative business means becoming a manager of people you don't want to manage. In this episode of The Expert Edge, I sit down with Laura Higgins, who went from strugglin...

I've run close to a thousand workshop days over 17 years. And if there's one thing I know: it doesn't take thousands of people to change your business. Ten people in a room? Game changing. In this episode of The Expert Edge, I break down the five execution ideas that separate successful in-person workshops from expensive flops. This is Part 2 of the in-person workshop formula—the strategy was Part...

Online events tend to convert weak. Connection feels distant. People disappear after the training. Then you run an in-person workshop. Same content. Same you. And something magic happens. In this episode of The Expert Edge, I break down the in-person workshop formula that separates six-figure coaches from seven-figure coaches. This is Part 1 of a deep dive into the most powerful tool for scaling y...

In Part 2 of our conversation series, we dive even deeper into the art of connecting with others and turning casual conversations into meaningful, lasting relationships. If you've ever felt like you're stuck in "small talk" and can't quite break through to real connections, you're not alone. But the good news is-there's a simple shift you can make that will change everything. In this episode, I wa...

So many struggle with something that has the power to change everything-conversation. The fear of rejection. The worry of not belonging. That awkward moment when you don't know what to say next. We've all been there. But here's the truth: Your ability to make genuine connections will impact your success more than any marketing tactic ever will. In this episode, I break down three simple but powerf...

You may be thinking your course is the problem. Or your offer. Or your pricing. Or your funnel. But can I be real with you? None of those are the problem. In this episode of The Expert Edge, I break down what people are actually buying when they purchase your program. Spoiler: it's not your course content. They're buying something invisible. Something you can't see on the sales page or in your ema...

Most people think the fear of public speaking means you're not cut out for it. But that couldn't be further from the truth. In this episode of The Expert Edge, Colin gets real about one of the most universal fears out there - speaking in front of people. Whether it's a live audience, a Zoom room, or a podcast mic, that nervous energy you feel before sharing your message isn't a flaw - it's a signa...

We're halfway through 2026. And if you're anything like most coaches, you're either crushing it or wondering where the year went. AI threw a wrench into everyone's business. New tools drop every week. Everyone's convinced they're behind. But here's the truth nobody wants to hear: that's all white noise. In this episode of The Expert Edge, I break down the two fundamental shifts that actually separ...

You've built something amazing. Your coaching business is thriving. Your courses are selling. You're helping people transform their lives. But if you're honest, something feels disconnected. You're making great money and still stressed about cash flow. You're charging premium prices and somehow still have consumer debt. You're building a thriving business while your own life feels scattered and ou...

Your bank account just sent you a distress signal. Not because you don't have a good offer. Not because people don't like you. It's because you're doing everything except the one thing that brings money in the door: selling. In this episode of The Expert Edge, I break down 3 fast-action strategies to create real revenue in 48 hours-without burnout, without icky sales tactics, without waiting for t...

Same presentation. Same offer. Same you. $91,000 in sales. Two weeks later with a different audience? $4,000. In this solo episode of The Expert Edge, I break down the insight that separates six-figure coaches from seven-figure coaches: the price you charge is based less on what you do and more on who you serve. This isn't about changing your offer or tweaking your funnel. It's about understanding...

You're 15 minutes from the end of your presentation. And you're only halfway through your content. That sick feeling your audience has? That's not inspiration. That's overwhelm. In this solo episode of The Expert Edge, I break down the number one mistake speakers make when presenting to sell: over-teaching. You think you're giving value. Your audience thinks they just ate too much at an all-you-ca...

You built something successful. Maybe it's a course that sells. Maybe it's a coaching program. Maybe you're the expert on the speaking circuit. You're established. You're making good money. People know who you are. And something feels off. In this episode of The Expert Edge, I sit down with Dr. Larry Daugherty, a radiation oncologist who went from living his "dream career" at Mayo Clinic to realiz...

You look at your bank account and you're $5K to $12K short. Again. Last month you made $20K. This month? $4K. Next month? Who knows. In this episode of The Expert Edge, I break down how to build a scalable speaking sales machine that turns inconsistent chaos into predictable revenue. Most coaches think they need more strategies. More funnels. More content. More hustle. Wrong. You need one great pr...

Countdown timers are dying. Not literally. They'll still work. But they're becoming the marketing equivalent of a used car salesman yelling "ACT NOW!" through a megaphone. In this solo episode of The Expert Edge, I break down the shift from dopamine marketing to oxytocin marketing. Ryan Levesque and Ron Reich call it the future of launches. I call it the only way to build a real moat around your b...

I made $38,000 today. From one sale. One coaching client. A couple of sessions. Seven days ago, I told my Inner Circle group "I'm allowing another $50,000 to flow into my life this month." Not hoping. Not wishing. Allowing. Within seven days, it happened. In this solo episode of The Expert Edge, I break down how to attract high ticket clients. Not just close them. Attract them.  Because when you s...

Check out Gary's Why Discovery resource here: https://colinboyd.co/gary "Yeah, I'm a coach too." "Yeah, I'm a speaker too." You know what happens when you say that? Nothing. You blend in with everyone else who does what you do. In this episode of The Expert Edge, I sit down with Gary Sanchez, founder of The Why Institute, who's helped over 400,000 people discover their why. Gary spent 20 years bec...