Expert Edge Podcast

What's the key to keeping clients coming back? For coaches and experts, it's all about how you handle those critical first 100 days. Research reveals that if clients feel connected and valued early on, they'll stick around for years to come. In this episode, I sit down with customer experience expert Joey Coleman to explore how you can elevate your client relationships from day one. We dive into u...

What makes someone a leader worth following? As a coach or expert, stepping into that role means you're declaring yourself as a guide, a leader—but that alone isn't enough. You need a spark that attracts people to you, a quality that makes you stand out: charisma. We've all seen it, even if we can't quite define it. So, how do you develop that magnetic presence? In this fan-favorite episode, I bre...

Many coaches overcomplicate their work—whether it's their online courses, their systems, or especially their messaging. The truth is, when your messaging is unclear or overly complex, your audience will quickly tune out. In this week's replay episode, I sat down with Donald Miller, a master at simplifying messaging and a household name in the expert business space. Together, we dive into actionabl...

As coaches,  the way we approach our business & personal growth has a profound impact on the direction we take. Because of that I thought it was necessary and important to dedicate an entire episode on reflection and goal-setting to prepare for an incredible 2025. From choosing your word of the year to acknowledging both wins and challenges from the past year, we explore how to harness momentum an...

As promised, here is part 2 of the big business lessons we learned after reflecting back on 2024. While part 1 covered the first 3 lessons, part 2 dives deep into the final 6 lessons we learned. We cover topics that are responsible for up to 50% of our business to how to make sure your business and you are growing WITH your partner/spouse so that there are no unnecessary conflicts that might hinde...

As a coach and expert, there's going to be a ton of "lessons learned" along the way. The sooner you can recognize them the better. But oftentimes there are bigger picture lessons that require a bigger lens to really understand them. That's why at the end of each year, my business partner (who happens to be my wife) and I always take time to reflect on the past year. We look back at what worked and...

Have you ever noticed that during some seasons in your business everything seems to happen easily with little resistance. You easily scale your business to the next level and you're attracting the right person or the right thing exactly when you need it? And then other times it feels so challenging that you want to quit? This my friends is the difference between having momentum and not having it....

As coaches we are always looking at ways to enhance the customer experience. One of the easiest ways to do this is by adding a physical product into the mix. This could be one that they asked for by adding it to their cart via an order bump or it can be one that comes to them completely unexpectedly. Both versions work extremely well at enhancing their experience. In an effort to really help you w...

A down market is one of the scariest things for most coaches. But have you ever noticed that there are some coaches that seem to never skip a beat while others struggle or disappear completely? That's because some coaches have some safeguards in place that allow them to never really have to worry about down turns. They may have their own strategies, but I can share with you the 3 big ones that hav...

If you've been to any number of live events, you've certainly sat through your fair share of 'blah' presentations and phenomenal ones. I can almost guarantee that the ones that didn't pique your interest or capture your attention were by speakers that had little to no stage presence. For coaches, stage presence is crucial. It doesn't matter if you're presenting on a virtual stage or a live stage....

Every coach knows they need leads and sales. That is obvious. What's not obvious and agreed upon for the most part is where to go about getting those leads and sales. For my money (literally) nothing compares to Facebook paid ads. Organic is nice, but too slow for my liking. I like to know that results and sales are going to pore in almost the second I start a new ad. So how do we crush it with Fa...

Everybody has their own definition of success. Some may be monetary, while others may be physical, spiritual, emotional, relational, etc… And your definition may change as time goes on. It's a fluid definition. What's important is that you know which metric determines your success for that particular season you are in. During this episode I share with you exactly how to make sure that you're actin...

The amount of influence you have as a coach or expert is directly proportional to how much you make and how large of an impact you have. I can attest to this as well. As my influence expanded so many doors started to open. So naturally it seems like a good thing we should continuously try to increase, right? But how do we go about doing that? I dedicated this whole episode to the 3 big ways you ca...

Growing your Instagram following can be maddening at times. One day you think you have it all figured out, adding hundreds maybe even thousands of followers. The next day you add zilch. But in order to get out of that cycle, you need to know how to do data analysis and market research for your particular niche. Once you figure that out, you can always stay on top of "what's working now". In order...

It's not how you show up, it's how you finish. This is especially so when it comes to your business. Finishing this year strong, will naturally lead into starting the new year off strong. It's a massive momentum catalyst for the coming new year. But wanting to finish the year strong and actually finishing the year strong are two totally different things. So in an effort to make sure the latter com...

It's often said that half the battle is just showing up. This phrase doesn't mean you just show up once and that's it. It's alluding to the fact you must show up consistently. This is where most coaches fall short. They show up here or there or maybe sometimes for long stretches but ultimately they let life or their limiting beliefs get in the way. During this episode, I brought my friend and pers...

The entrepreneurial journey is paved with challenge after challenge. If you've been a business owner for any amount of time then you know this isn't a secret. One week you're riding high and the next week you get slapped with another roadblock. The secret to overcoming these roadblocks is a relatively simple one. And once you start to apply it you'll notice these roadblocks get smaller and smaller...

There are so many pros to firing your boss and becoming an entrepreneur. But in order to succeed as a coach and in business, you need to keep the pedal to the medal and be productive. Unlike life as an employee, there isn't a lot of room for procrastination. Your success is directly tied to how productive you are. So in an effort to make sure you stray away from the path of procrastination and sta...

Every business has its ups and downs. The coaching industry is no different. We all go through our seasons of positive cash flow and negative cash flow. There are no unicorns out there that never have a rough stretch. Even those businesses that seem to effortlessly scale year after year had their fair share of struggles early on - I can guarantee that. In this episode I share 3 strategies that I w...

7 figures seems to be the holy grail of financial dreams for every coach out there. It certainly was a big goal of mine, especially after I reached a few smaller milestones. Now while most coaches share this dream in common, the path that they all take to get there can vary significantly. But what is similar in most cases is the foundational levels you'll go through to reach that goal. I broke dow...

As a coach, your mindset is your most important asset. This is especially true when you're trying to create a life of monetary abundance. A lot of people, myself included, grew up in a situation where money was seen as scarce. Not as something that flows easily and effortlessly into our lives. Because of this, there's a tendency to have a scarcity mindset about money. It took me a long time to ove...

Part 2 of the Ask Colin Anything series is here. While we tackled everything Conversion Story related during part 1, this second part is where I answer some great general questions. From the psychology of selling to what my business day to day schedule looks like. The coaches that asked these questions did not disappoint. Tune in to hear all the Q&A. I can almost guarantee you've had at least one...

A few week's back I sent out an email to my list requesting they submit any questions they might have so that I could answer them in a future episode. Well today is episode 1 of the Ask Colin Anything Q & A. I didn't really know what kind of questions would be asked, but a large portion of them turned out to be about creating your Conversion Story. So much so that I dedicated this entire episode t...

One of the biggest challenges any coach will face is that of hiring staff. As your business grows the need for help becomes essential. Inevitably you'll do everything yourself early on, but as the growth hastens so will your desire to bring on help. For me, it was as soon as I hit 6 figures that I sought out help. For others, it may be closer to 7 figures. But no matter when you decide to start, t...

Social media is an essential part of a coaching business. You may not have known this when you got started in the industry but if you've been around for any amount of time, you certainly know now. It has given us the amazing opportunity to reach our exact audience, anywhere in the world, with a single post. There are countless positives when it comes to social media. But with every positive there...