Expert Edge Podcast

If strategy was the whole answer, we'd all be millionaires by now. But if you've ever had a "successful" launch and still felt anxious…  ...or watched your Stripe account grow while your confidence still lacked… There's something deeper going on. In this episode of the Expert Edge, I'm pulling back the curtain on a conversation we all need to have—but most people avoid: your nervous system. Becaus...

Ever felt stuck, spiraling, or just plain panicked in your business? You're not alone. In fact, fear is a frequent visitor at every stage of growth—whether you're launching your first offer or scaling past seven figures. In this episode of the Expert Edge, I break down the five coaching questions I personally use (and teach my clients) to shift from fear into focus, from overwhelm into clarity, an...

Most people think scaling to $100K months is about better ads, more traffic, or a shinier funnel. But after working with thousands of coaches and course creators, I can tell you—it's not just strategy. It's identity. In this solo episode of the Expert Edge, I walk you through the five powerful inner shifts that I had to make (and that my most successful students also made) to step into consistent...

If it ever feels like you're doing 17 different jobs just to run your business… you probably are. And here's the truth: most of those jobs can (and should) be automated with AI. In this episode of the Expert Edge, I'm sharing the 5 most effective ways I'm using AI right now in my coaching business. These aren't theories or tools I "might try someday"—this is what's actually working today to save t...

What if scaling your business had less to do with your pricing… and more to do with your positioning? In this episode of the Expert Edge, Colin sits down with Sarah Petty—founder of the Photography Business Institute and creator of a wildly successful photography coaching program—to unpack how she went from charging $75 per session to building a multi-million dollar boutique coaching business with...

What does it really take to go from six figures in debt to running a multi-million dollar business—without selling your soul, skipping meals, or pretending your life is a highlight reel? In this episode of the Expert Edge, Colin sits down with retail strategist and powerhouse entrepreneur Janine Mix to unpack the real, raw, and surprisingly hilarious journey from financial rock bottom to unstoppab...

If you've ever run a Facebook ad that flopped—or avoided ads altogether because they feel like a black hole of wasted money—this episode is for you. In this conversation, Colin sits down with his in-house marketing manager and paid traffic strategist, Daniel Schlenger, to pull back the curtain on what's actually working with Facebook and Instagram ads in 2025. With over a thousand campaigns under...

If your offer used to sell like hotcakes but now it's just… sitting there, this episode is for you. In this solo session, Colin breaks down the four core shifts you need to breathe life back into an offer that's stopped converting. Whether your sales have slowed, plateaued, or flatlined completely, the problem usually isn't the product—it's how you're positioning and presenting it. You'll learn: W...

If AI still feels like a novelty or a "nice-to-have"… this episode is your wake-up call. In this Expert Edge episode, Colin sits down with Billy Sticker—a multi-7-figure entrepreneur who's helped generate over $450 million for his clients—to break down how not using AI is quietly sabotaging your time, team, and bottom line. You'll learn: How to use AI tools like ElevenLabs and Claude to clone your...

If your Reels are tanking, your growth is crawling, and your strategy is still stuck in 2021… you're not alone. Most coaches and creators are making a handful of simple—but costly—mistakes that are crushing their Instagram performance and leaving money on the table. In this episode of the Expert Edge, Colin sits down with Instagram growth expert and co-founder of InstaclubHub, Brock Johnson, to un...

What if the secret to a thriving expert business isn't going viral, launching fast, or reinventing your offer every quarter—but building something that's simple, steady, and built to last? In this episode, Colin sits down with Jon Acampora, founder of Excel Campus, who quietly built a 7-figure business teaching (yes) Microsoft Excel. Together, they unpack the overlooked strategies that fuel long-t...

Does the thought of public speaking leave you with sweaty palms and a racing heart? In this episode, Colin breaks down the psychology behind speaking anxiety and reveals five powerful strategies that transformed him from a nervous presenter into someone who genuinely looks forward to speaking opportunities—strategies that have directly contributed to millions in revenue. You'll discover why focusi...

What if your biggest obstacle to success… was you? In this episode, I'm joined by therapist and coach Julia Kristina to unpack the sneaky, subtle ways high performers sabotage themselves — even when things are going well. If you've ever found yourself procrastinating, overthinking, or shrinking back just as momentum starts to build, you're not alone. Julia shares a refreshing, practical perspectiv...

Are you a highly sensitive entrepreneur who feels EVERYTHING deeply? If so, you're not alone. Many coaches, course creators, and online business owners have a unique ability to connect, create, and serve at a deep level—but this often comes with a downside: stress, overwhelm, and burnout. In this episode, I sit down with my wife, Sarah Boyd, to discuss how highly sensitive entrepreneurs can manage...

In Part 2 of our conversation series, we dive even deeper into the art of connecting with others and turning casual conversations into meaningful, lasting relationships. If you've ever felt like you're stuck in "small talk" and can't quite break through to real connections, you're not alone. But the good news is—there's a simple shift you can make that will change everything. In this episode, I wa...

So many struggle with something that has the power to change everything—conversation. The fear of rejection. The worry of not belonging. That awkward moment when you don't know what to say next. We've all been there. But here's the truth: Your ability to make genuine connections will impact your success more than any marketing tactic ever will. In this episode, I break down three simple but powerf...

After seeing so many talented coaches and course creators feeling stuck, discouraged, and uncertain, I knew we had to have this conversation. The truth is, the energy in the world right now—fear, uncertainty, disillusionment—is affecting all of us. But here's the key: challenges don't define you; they shape you. In this episode, I break down the three biggest mindset traps that keep experts from b...

After being stuck at $400,000 in annual revenue for four frustrating years, I discovered some strategies that finally shattered my income ceiling. In this candid episode, I'll reveal the practical shifts that changed everything for my business growth. You'll discover the six proven strategies that create massive breakthroughs:  Expanding your audience aggressively,  Investing seriously in paid tra...

Not all coaches help clients make more money—but that doesn't mean you can't command premium prices. In this value-packed episode, Colin tackles the common challenge faced by relationship coaches, parenting experts, health advisors, and other transformation experts: how to sell your offer when your results aren't directly tied to dollars and cents. Drawing from his own journey as a life coach and...

For years, I thought making money as a coach or course creator had to be complicated—big launches, fancy tech, and endless prep. But the truth is, you're probably sitting on untapped income right now. You don't need more time or resources; you just need simpler strategies. In this episode, I share three quick, practical ways to start making fast, easy money using what you already have. If you're r...

For years, I thought success was all about your strategy—the perfect offer, the perfect pitch, the perfect marketing process. But the truth is, your business will never outgrow your identity. If you see yourself as someone who just "gets by," you'll always hit an invisible ceiling—no matter how many strategies you try. In this episode, I break down three key shifts that will help you step into a m...

Scaling a coaching business doesn't have to mean working more hours. Just ask Verena Tschudi and Lauren Monique—two coaches who hit roadblocks before finding their breakthrough with Sell From Stage Academy®. Verena was stuck at $200K-$300K per year, and Lauren struggled to scale beyond one-on-one coaching. The game-changer? One high-converting presentation. In this episode, they share how this str...

Imagine waking up to find new clients already signed up for your program—before you've even had your morning coffee. That's the magic of an automated client machine: a system that scales your business, drives consistent growth, and gives you the freedom to focus on what matters most. In this episode, I break down the common mistakes that keep coaches and experts stuck in manual, one-to-one work an...

Having a great program isn't enough—it's your offer that makes people say, "I need this in my life." In this episode, I share the story of how my first program flopped, the game-changing lessons I learned from refining my offer, and how those lessons helped me create a multi-million-dollar success. If you're struggling to sell your incredible program, the problem isn't the content—it's the way you...

As coaches and experts, we often strive for more—a bigger business, greater impact, financial freedom—but true prosperity begins within. What if abundance isn't something you chase but something you become? In this episode, I'm joined by Cathy Heller to explore a fresh, aligned approach to abundance. We unpack how your mindset shapes your results, why stepping into your power creates ripple effect...