Everyday VOpreneur® with Marc Scott

If you have children at home, at some point in time it's entirely likely they'll express an interest in voice over. At the very least, they're going to go into your booth and play with the microphone! Maybe one of your kids had already auditioned, or better yet... booked! Could a career in voice over be in the cards for them?   Susan Glow is the mom of Cassie and Sabrina Glow... award winning kids...

Is automotive voice over a genre that interests you? In this episode you're literally going to get the keys to the automotive kingdom from the King of Automotive himself, Cliff Zellman.   Cliff offers up tips for how to find automotive work, what to say when you're reaching out to leads, how to manage your marketing efforts, what kind of pricing to include, and how to target the right kinds of dea...

If your voice over demos are your most important marketing tool (and I believe they are), then the player you use to display those demos and make them playable should be pretty close to the top of the list of other vital tools. For me, my player of choice is VoiceZam. In this episode I chat with VoiceZam founder Bob Merkel and ask him questions that will help users get the most out of their player...

eLearning can be a very lucrative genre of voice over work. You can get repeat clients, great pay, and you have the added benefit of always learning something new (and getting paid to do so!) The question becomes, how do you find the work? Who are the right people to contact? How do you form your marketing messages? What are the rates and how do you quote? Christi Bowen has answers to all these qu...

If you speak more than one language, you have even more value you can add to your clients as a Multilingual Voice Actor, if you market yourself and your services accordingly. There's a lot to consider. Multiple demos, how to build out your website, whether or not to maintain multiple social media accounts for different languages. There are a lot of decisions to make and strategies to consider. Nic...

Want to get the most out of your VO Atlanta 2022 experience? There are strategies you can use to make that happen. VO Atlanta is the largest industry event of it's kind and every year it loads the schedule with over 200 hours of learning from some of the best coaches, producers, mentors and teachers the industry has to offer. In this episode I interview VO Atlanta Executive Producer Gerald Griffit...

Do you do vocal warmups each day or before your sessions? Are you really doing anything to protect your voice? Have you ever even thought about the importance of protecting your voice or even taking basic care of your voice?   For many voice actors, vocal care is something we don't think of until we need it, and sometimes when we need it, it can already be almost too late!    In this episode, Voca...

Do you want to learn how to grow a successful YouTube channel?   It's hard to believe YouTube has been around for 20 years. Even after two decades, it's still giving people a platform to grow an audience, get discovered, earn money and share their message with the world.    But, like using any other social media platform to build brand recognition and market your voice over business, there are alg...

Want to go viral on TikTok? It's possible! In fact, it happened for Stefan Johnson. A voice actor who's amassed over six million followers on the platform, and had videos go viral across multiple social media channels.    Learning how to use social media properly unlocks some very powerful FREE marketing tools for the VOpreneur, and TikTok is no different. Find your voice. Find your audience. Get...

Whether you realize it or not, if you have a website and/or social media profiles, you're a content marketer. Now that you know you are... it's time to make a plan for using this power (and tool) more responsibly and effectively. Everything you share on social media, from pictures to tweets to videos to posts, are all pieces of content. Every voice over you provide is going into a piece of content...

Coming up to the New Year, naturally I needed to do an episode on goal setting for your voice over business. It's a great time to do it to make sure you hit the ground running in 2022 with a clear purpose and intention. Goals help you prioritize your efforts and your time. Goals give you a means of measuring your productivity and success. Goals are how you're going to get things done. In this epis...

If you want to finish the year strong and carry the momentum into 2022, there's one thing I think will help. Before the end of the year, take some time to reflect on your wins. No matter how big or how small. Somewhere along the way, you had some wins. Focusing on the good things, and developing an attitude of gratitude is going to be a big difference maker. For this episode of the podcast, I coll...

It's what so many voice actors dream of, but also what so many voice actors don't know how to do... quit the day job and only do voice over! So just how does one transition from part time to full time voice over? Well, I'm glad you asked! Brandon Miller recently made the leap himself. I had an opportunity to chat with him about his experience and learn about the challenges and insights he's dealt...

We'd all love better SEO for our voice over websites. The idea of having our site rank high in Google and just driving traffic and ultimately voice over work to us sounds like a beautiful thing, doesn't it?  Well... it's not an easy thing to accomplish. But there are things we can do to help improve our SEO. Lynn Norris offers up tons of tips in this interview. From more basic things that just abo...

Are big changes coming to voice over in 2022? Will certain genres see shifts and others maybe not as much? What does the commercial voice actor, the political voice talent and eLearning narrator need to know to be prepared for the coming year? Most importantly, is A.I. going to bring about the apocalypse that so many voice actors fear? Voice Over industry authority, coach and producer J. Michael C...

The internet has made it easier than ever to go after your dream voice over client. Thanks to social media platforms like LinkedIn, YouTube and Instagram, you can target clients, niches or genres with a well executed content marketing strategy. Opportunities that may have been out of touch before, don't have to be out of touch today. Christy Harst recognized this and that's why she's working on a...

You aren't a real voice actor until two things have happened. First... you get the Game Show Host scam and second... you've posted a picture on social media of your pillow fort recording set-up! These are two essential rights of passage!!   My guest this week is an expert traveler who spends many months on the road every year. If there's a way to build a better pillow fort, make recording from the...

The world needs another social network, right? We all have so much time to devote to another social network, right? Well, my friend, welcome to Clubhouse! Although it's been around for a little while now, it's still a relatively new kid on the block. That said, it's also had some time to go through growing pains and people are starting to get a better idea of how to use the platform.   Jodi Krangl...

When it comes to growing the SEO potential of your website, one of the most common suggestions given is to start writing a blog. Thing is, there's a big difference between writing for SEO and Creative Writing. So can you do both? Have a great blog and grow your SEO? You bet! Paul Strikwerda (Nethervoice) has over 40,000 subscribers on his voice over blog. He offers insights on everything from the...

SEO makes my brain hurt. Paying for great SEO apparently costs several multiples of the average mortgage payment (something I learned in this interview!) Does that mean the Everyday VOpreneur is left hopeless in trying to draw a little Google search engine love to their websites? Nope! Not all hope is lost! Karin Barth from Voice Actor Websites has plenty of great info to offer up when it comes to...

Everyone of us has a niche market for our voice over business. Some of us just haven't realized it yet, found it yet, or taken the leap to pursue it yet. I hope this episode becomes an inspirational launch point for you!   Ian Fishman has not one, not two, not even three niche brands. He's actually created four! Each one with a specific focus and target audience and each one adding consistent lead...

The GVAA Rate Guide has become one of the most referred to and trusted sources of information for voice over rates, at the very least in the United States market, and maybe even North America. The man behind that rate guide is David Toback. In this episode of the podcast we dive deep into how the guide was created, where the rates come from, how to interpret different categories of the guide and s...

Hopefully the day never comes when you need legal advice for your voice over business, but if it does, it's nice to know there's an attorney who understands our industry better than just about any other.  Rob Sciglimpaglia is a voice actor, director, producer, attorney and author of the Amazon Bestselling Book "Voice Over Legal." If you've got questions about contracts, copyrights, celebrity impre...

Can you still use Twitter to find voice over work, network and build relationships? The short answer... yes! There's a lot of crazy, negative stuff happening on the Twitter platform, but there's also a lot of good if you know how to look for and find it. For any voice actor working in the character space, including gaming and animation, Twitter is especially key for your marketing efforts. There's...

Done properly, a podcast can be a really powerful tool for marketing your voice over business. Strategically choosing an audience and figuring out the best way to create content for them is key. Samantha Boffin has spent her career on both sides of the mic, as a director and a voice actor. She took her unique perspective and turned in into a podcast that is now creating work and other opportunitie...