Everyday VOpreneur® with Marc Scott

Will a recession impact voice over? Is there a ways to recession proof your voice over business? Are some genres safer than others? You can't turn on the TV or open the internet without hearing panic and fear about recession, inflation and a bear market economy. But what does it all mean and will it impact your ability to earn a living as a voice actor? In what is unquestionably the most intellect...

Do you have a commenting strategy for social media? Do you know how to use comments to make your social media posts reach more people and get more love from the algorithms? In this episode of the podcast, I share a strategy I've figured out over the years that has helped me get even more organic (free) reach from posts across various social media platforms including LinkedIn, YouTube, Instagram an...

We've all got audio versions of our voice over demos. But do you have video versions of your voice over demos? Have you ever even considered adding video versions of your voice over demos? In this episode I outline why it's so important to have video versions of your voice over demos, and share a few suggestions for what to include in them and software options for creating them. Headliner - https:...

Where do you check your email most often? For most of us, that's happening more and more on our mobile devices. Either we're checking emails on smartphones or tablets. Knowing this to be true (the stats don't lie), it's important we consider mobile-friendliness when we're composing marketing emails and writing our subject lines.   In this episode, I offer up five considerations to make your email...

Outsourcing can be one really effective way to scale up your voice over business. There's only so much you can do as a VOpreneur on any given day. By outsourcing tasks to a virtual assistant or even a software solution, it allows you to get more done with less of your own time invested.   So how do you decide what to outsource? That's the topic I'm exploring in this episode, giving you three diffe...

What are voice over terms and how do you set them? There are certain details that need to be discussed, in place and agreed upon before you should ever go into the booth to record. In this episode, I highlight four important terms that both the talent and the client need to be clear on before any project. -- Welcome to the Summer Series. For June / July / August 2022 I'll be offering up simple, qu...

When you submit an audition on a casting site or through an agent, it's reasonable to assume it's for an active project and the voice actor will be hired "soon." Like... the next day. Maybe the next week at most. And so many VO's obsessively check their casting profiles and inboxes waiting for the email to come that says they've booked.   This is a great way to make yourself crazy, and it isn't ne...

The social media soapbox... a lot of voice actors take "advantage" of social media to create a platform to air their grievances. Rarely does a day go by that someone isn't complaining about rates, jobs, casting sites, auditions, agents or any other number of things.   But is complaining online the best use of social media? And your time? Or could it be that all that whining, grumbling and griping...

Every voice actor knows they need a DAW (Digital Audio Workstation), and most of us use some kind of office software such as Googe Workspace or Microsoft 365. In additional to those obvious staples, I'm offering five other software suggestions in this episode. Tools that can absolutely impact your business, but maybe aren't traditional pieces of software you'd normally think of.   Enjoy these five...

For so many voice actors, the idea of a directed voice over session causes stress and anxiety. It doesn't need to be that way. When you change your approach to these Source Connect sessions (or Zoom, ipDTL, Skype etc...) it'll change the way you feel about them.   In this episode I offer up a few tips to help you relax more and stress less when it comes to heading into the booth to record with cli...

Whether it's at the beach, by the pool or fireside, take some time this summer to grab a good book, learn some new skills, and apply them to growing your voice over business.   In this episode I offer up three of my recent favorite reads.  Book 1: Atomic Habits - James Clear ( Buy Now ) Book 2: The Psychology of Money - Morgan Housel ( Buy Now ) Book 3: Crushing It - Gary Vaynerchuk ( Buy Now ) (L...

Nothing guarantees voice over work quite like announcing you'll be out of the studio. As soon as you do it, some voice over work will appear. Then, when you actually leave the studio... even more auditions and bookings will appear! Knowing this can make taking an actual vacation stressful. But it shouldn't be. Why? Because voice actors are humans and we deserve to take vacation too. So listen to t...

What makes someone a professional voice actor? Is there a standard definition? An acceptable definition? For some, the belief is you can only be professional if you're doing voice over work full-time. I'm not in that camp. With that in mind, I offer up what I think makes one a professional and it has nothing to do with hours work. -- Welcome to the Summer Series. For June / July / August 2022 I'll...

You've probably noticed that Reels have become much more prominent on Instagram. As Meta doubles down on this feature to compete with TikTok, it's only going to grow. So how can you use Reels for your voice over marketing efforts? I'm glad you asked! Ally Murphy is doing a brilliant job of incorporating reels into her efforts. She's having fun, she's connecting with her audience, she's getting vie...

On a given week, I've got a lot of things to get done. A podcast to record and produce, a video tip to shoot and edit, social media content to create, coaching sessions to conduct, voice overs to record, and everything else that comes up in my schedule. It can be a lot. So the question often comes, "how do you get it all done? In this episode I share a few of my favorite productivity hacks. Things...

It's been ten years since I made the jump into voice over full-time and in that time, I've learned a lot of lessons along the way. Some harder than others. As I was reflecting on a decade of growing my business, I started thinking about what I might do differently given the chance. For the most part, I'm pretty happy with where my business is, and I don't have many regrets on the lessons I've lear...

The voice over community has always been a generous community. From simple acts of information sharing through social media, to blockbuster contests and giveaway, scholarship programs and even helping individual members in times of need. Now there's a new way for the community to show how amazing and generous it can be. 100 Voices Who Cares is an organization started by Claire Dinsdale. The purpos...

Have you ever been asked for a voice over resume? Or simply to submit a resume when applying for voice job? And when it happened, were you scratching your head trying to figure out what the heck you put in a resume for voice over work? I've created a basic, one page resume that I've been providing to clients and agents for a number of years now. I don't get asked for a resume very often, but when...

I've found myself in Facebook Jail three times in the last month. Each time receiving a one week ban from posting in Facebook Groups, and each time without explanation or any listed violations. It's been frustrating and discouraging, to say the least. In the midst of these repeated bannings, however, there is a lesson to learn. A few of them, actually. That's what I'm sharing in this weeks episode...

Have your kids ever expressed an interest in doing voice over work? Maybe you've already auditioned them with your agent or through a casting site? Do they go into your booth to play? Who knows, maybe this is a career path them. Having that conversation, trying to figure out how to support them, how to get them coaching and how to set them on a path to success can be tricky. That's where Vanessa M...

Every voice actor dreams of getting signed by a voice over agent at some point in their career. Maybe you have very specific agent goals or maybe you just want an agent (or some agents), period. Either way, in an ever-growing competitive landscape, how does a voice actor stand out? How do you get noticed by an agent? How do you make them want to sign you? Tanya Buchanan is the owner of Ta-Da! Voic...

Looking for a way to market your voice over business that not every other voice actor is trying and can (apparently) have a very high conversion rate? Maybe you should think about cold-calling! In this episode, Brian Doucette shares ALL the tips and tricks based off of literally thousands of cold calls made and a crazy high conversion rate on lead to prospect. You'll have an entire roadmap to foll...

What does mindset, attitude and story have to do with voice over business and marketing? More than you may realize! In fact, I believe these components are foundational to our success in this industry, or in any other aspect of our life and career. Learn how to control your mindset and attitude, choose to tell new and better stories and you can literally change your life! My guest in this episode...

Do you run a voice over meetup group? Or have you thought about starting a voice over meetup group in your community? There's lots to consider before you get started, but getting something going is also easier than you probably think. In this episode Zack Sage talks about how his group came to be, the logistics of running the group and some of the things he's doing that has made the group successf...

When it comes to building out your home voice over studio, you've got a lot of options and a lot of decisions to make. It doesn't take long before you could easily spend $10,000 or more. But... do you need to? "Uncle Roy" Yokelson is my Studio Guru. He's also a great coach and he's produced two award nominated demos for me. When it comes to tech, editing, acoustics and all that jazz, he's the one...