Everyday VOpreneur® with Marc Scott

Next to your demos, your website is probably your most important marketing tool. Getting up a website set up should be a relatively easy process, but that's not always the case. There are a lot of factors to consider when it comes to choosing a domain, finding a host, getting the features you need while avoiding the ones you don't, and then making sure your email is up and running. To help break a...

Instagram has evolved a lot as a social media platform. Once the place to share sunset selfies and pictures of your dinner, now Instagram is a place to share stories, videos and even stream live.    Used properly, Instagram can be a powerful marketing tool and a fantastic way to stay top-of-mind with your voice over leads, prospects and clients.   Not sure how to do all that? Still struggling to f...

Voice123 isn't a casting site built like any of the others. If you want to make it work, you need to learn how to use it properly. You need to understand how the casting and search algorithms work.   Using the site properly can lead to great success. Using it incorrectly can send you straight to the basement of their ranking system... and that's not a good place to be. Natasha Marchewka and Kather...

If you really want to make a bad first impression on a voice over lead and all but ensure you'll never have the opportunity to work with them at some point in your career, there's one marketing move you can make that'll likely produce that result.   What is it? Download this episode of the Everyday VOpreneur Podcast and find out.   Voice Over Marketing Playbook is coming September 7 - 16, 2021 - D...

Send enough marketing emails and it's going to happen. You're going to land one in the wrong inbox of the wrong person on the wrong day... and it's going to generate an angry or frustrated response.   When this happens, most voice actors instinctively want to quit marketing. Understandable... but unnecessary.   In this episode of the podcast I share a tip for handling this incident when it arrives...

To truly grow your business you need to learn how to scale your time. That is, you've only got 24 hours in a day, so you need to find ways to get time from other sources. Otherwise, you'll always be limited with what you can accomplish.   In this episode I offer four strategies that are designed to help you scale time. Four ways you can generate lates 24/7... even while you're sleeping. That's how...

When you get right down to it, we're all just folks with voices and microphones looking for opportunities to tell stories... right?   So how do we set ourselves apart from the crowd? How do we stand out? Differentiate ourselves? How can we bring something (or what can we bring) to the table that other voice actors can't?   That's what the concept of the Unique Value Proposition is all about.   * G...

Whether we like it or not, AI is coming to the voice over industry. Actually, even that's not an entirely accurate statement. Really, AI is already here and it's only going to become a bigger part of our industry in the years to come.   Are we ready for it? Are you ready for it? In this quick episode I share a few thoughts on that changes that are around the corner and the options we, as VOpreneur...

Voice Actors carry too many negative narratives around the subject and concept of marketing and that's what holds many back from doing it.    No marketing... no clients. So let's bust some narratives and get doing some marketing!   * Got an idea of the Summer Series? Email marc@marcscottvoiceover.com and use subject line Summer Series Episode * RESOURCES * One Piece of Advice Free eBook https://ma...

Awards season is upon us and there are plenty of trophies to be won! Whether it's from a dedicated industry awards ceremony like One Voice or SOVAS, or something else from the Emmy's to Telly's to podcast or web awards.  Even a nomination can be marketed... but there are right ways and wrong ways to do it. In this weeks episode I offer up five tips for effectively marketing your awards nomination...

Summer is here and the slowdown is coming... or at least, that's what a lot of voice actors expect. The whole world has spent fifteen months living pandemic life and they're ready to get out and travel again.   Does that mean all opportunity is lost until the fall? I don't think so. In this episode I share five different sectors I'd be looking to for potential VO work this summer. Each of them is...

When it comes to casting site auditions, what should or shouldn't you be doing to that audio?  Should you be mixing music? Fully mastering with compression and EQ? Removing breaths?  I share my thoughts on the subject in this episode.   * Got an idea of the Summer Series? Email marc@marcscottvoiceover.com and use subject line Summer Series Episode * RESOURCES * One Piece of Advice Free eBook https...

Plenty of podcasts, blogs and videos offer advice for how to land a voice over agent. Then what? There's not too much out there for how to work with an agent once you've been signed. In this episode, I'm offering up some tips straight from an agents mouth. If you want a better relationship with your agent(s)... pay attention!   * Got an idea of the Summer Series? Email marc@marcscottvoiceover.com...

What if they use my voice over audio for AI?  What if they use my audition for the final project without telling me? How can I protect myself? How can I protect my audio? Voice Actors have a growing list of concerns when it comes to trying to protect themselves, their work and their voice. So in today's day and age is it necessary or prudent to watermark auditions you're submitting on casting site...

We obsessively check our email throughout the day... or at least I do. I know that's where most of my voice over opportunities are going to land and I don't want to miss one. But there are other places these jobs could wind up and you need to make sure you're daily checking all the places. In this episode, I share five places you need to be checking regularly.   * Got an idea of the Summer Series?...

Voice over rate guides and voice over rates cards. What do I need to know? What do I need to have? Where do I go to find rates? How do I know if I'm charging enough?  Rates are the one subject that can give any voice actor a major migraine while trying to navigate them. In this Summer Series Episode, I answer a commonly asked question about voice over rate cards... and whether or not you need one....

We've all got the same 24 hours in a day. So how is it that some folks seem to be able to accomplish so much more for their businesses while others can't seem to cross anything off that task list? In this week episode I share 10 of my favourite productivity hacks, all designed to help you be more efficient with your available working hours. * Got an idea of the Summer Series? Email marc@marcscottv...

Email marketing... figure it out and you open up a whole new world of possibilities for yourself and your business. It's how I've built the vast majority of my client base and helping voice actors do the same is part of my coaching services. This week, I'm offering up a few foundational tips that will improve your email marketing efforts and make them more effective. * Got an idea of the Summer Se...

It's inevitable, my friend. You're going to experience setbacks. Some will be larger than others. Some more painful than others. But it's going to happen.  With that in mind there are a couple things you need to consider. One, will you be ready and two, how will you respond? In this episode of the podcast, I share five tips for overcoming your setbacks so you can get to the good things waiting on...

Lead generation is one of the most time consuming aspects of voice over marketing. It's also the one voice actors enjoy the least. Which begs the question... how can I get out of this mind-numbing task? Should you buy a lead list? Or should you hire a lead generator? In this episode I explore both of those options. RESOURCES * 45 Day Trial of Nimble CRM - https://nimble.com/marcscottvo * One Piece...

Tax season... that time of the year when we take our hard earned money and hand a portion of it over to the government so they can do responsible (we hope) things with it. If you're not properly prepared, however, tax season can be high stress. In this episode I'm offering up a tip for how to avoid some of that stress. RESOURCES * 45 Day Trial of Nimble CRM - https://nimble.com/marcscottvo * One P...

Recently I learned a valuable lesson about the importance of listening to your body and your brain. About not only paying attention to the signals they're sending you, but also being willing to do something about it. Mental Health is essential to your overall health and a big part of your ability to succeed in business.  RESOURCES * 45 Day Trial of Nimble CRM - https://nimble.com/marcscottvo * One...

In a recent post in the VOpreneur Facebook Group I asked voice actors what they'd ask if they could spend 30 minutes with a Business and Marketing Coach.  What you'll find in this episode are answers to some of those questions.   RESOURCES * First Steps for Voice Actors and Who to Trust - Episode 002 * Real Advice for New Voice Actors from Seasoned Voice Actors - Episode 097 * 45 Day Trial of Nimb...

After putting nearly a decade of effort into growing my voice over business since first going full-time, I've learned a few lessons along the way. Things I think are important for every voice actor to know and understand. In this episode, I'm sharing a few of those foundational lessons that you'll want to have a firm grip on when it comes to marketing and building your own voice over business. RES...

To celebrate 100 episodes of the podcast, I'm taking it back to its roots. Consider this a fireside chat with straight talk about marketing your voice over business, and the challenges that come with it. RESOURCES * One Piece of Advice Free eBook https://marcscottcoaching.com/onepieceofadviceebook/ * Get 3 Months of VoiceZam for the price of 1 Visit  https://voicezam.com/marcscott * Need a little...