Evergreen Marketing, Simplified | Podcast Marketing, Evergreen Sales Funnel & Lead Generation for Coaches & Consultants

Did your Mom every tell you that you're too smart for your own good? Mine sure did! But what does this have to do with business? A whole lot! On this episode of the podcast, I'm diving deep into something I've been thinking about a lot lately - the difference between having an expert mindset and an owner's mindset when it comes to business. And trust me, it's a conversatio...

Are you, like me, wrestling with the idea of authenticity in your business? In a world where we're constantly told to "be ourselves" online, it can sometimes feel like we're walking a tightrope between being genuine and protecting our businesses and personal lives. So, here's the big question: How much of our true selves should we reveal in the digital realm? Join me in th...

We're diving deep on the boring side of business and talking all things data! Data isn't just some fancy buzzword that's tossed around in the online space; it's like your business's secret sauce. It's what keeps you on course, grows your revenue and helps keep you moving forward strategically.  Now, you're probably wondering, "What kind of data should I be t...

There comes a time when everyone running a business thinks it might be time to bring someone in to help carry the load. But when is the right time? And who should you hire? Knowing when to hire help for your online business as an entrepreneur is a critical decision that can significantly impact your company's growth and success. So, in this episode of the podcast I'm diving into.... - Kn...

When you're in the process of scaling your business, it can feel like no one is telling you where to focus. So I am!  In this episode of the podcast, I'm sharing 5 areas of your business to focus on in order to scale you revenue. And the good news...they're all a pretty quick fix in order to get things growing again. What am I covering? Dialing in on your ideal customer Creating a r...

I love me a good quiz!  Have you ever wondered what makes you a great leader or how your personality impacts your success in business? I'm breaking it all down in this episode of the podcast to help you find your internal secret powers to grow you business.  Are you 'The Expert,' the creative visionary with an unquenchable thirst for problem-solving? Or perhaps 'The Hustler,&ap...

Is your business in a slump and you don't know why or what to do about it? This is the number one reason why women walk away from their businesses and I don't want to see you do that. So we're diving in deep on what's causing the problem and how to fix it!  Once you move beyond that initial exciting upswing in business, the life cycle of a successful company takes on a bit of a...

The online space makes it seem like you only need to create a course or get one reel to pop off and you're on your way to success. ⁣ But, relying on generic trends and tactics to grow your business acumen is keeping you stuck in the messy startup phase.  So I'm breaking down the best places to spend your time and your money to grow you business to 6-figures and beyond. What are we coveri...

The online space is notorious for showcasing the overnight success stories. And I'm sure you've seen it too - you just need to create one course, and poof, the money will start rolling in. I'm on a mission to tell a different story about what it actually takes to create a thriving business online, and there's a lot more to it than creating one offer. Today, I'm pulling bac...

Picture this: a seemingly innocent school drop-off turns into a full-blown existential crisis. I know, I didn't see it coming either. So there I was, chatting with another mom, and she hit me with the question: "What do you do?" My reflex response? I launched into the whole business spiel, like I was auditioning for a reality show about entrepreneurs. She listened politely and then...

If you're a dedicated listener of my show, I have a feeling that you've been putting in the hard work to transform your years of expertise into a meaningful legacy—something that brings you pride both in your business journey and for your family's future. Lately, I've been delving into a topic that has me really excited, and I'm sure you've caught wind of it in my rec...

Why are we not giving entrepreneurship the respect it deserves? We're diving headfirst into a topic that's been poking at my entrepreneurial nerve lately. You guessed it – anti-hustle culture.  Anti-hustle culture has us believing that success is just a few lazy afternoons by the pool away. It's like entrepreneurship is some kind of instant gratification vending machine. And, I am n...

There's a whole lot of d*ck-swinging in the online space. If you're like me, you moved your expertise online in-part to the realities of life in 2020 and quickly began taking every course you could buy on a payment plan.  Being educated women, we knew that we needed to learn from those who held the "expert" titles online, so we did. And, those tactics worked for a while...until...

I’ve been talking a lot about the rebranding of my business that’s rolling out on August 28th and today I have a true behind the scenes treat for you.  I'm joined by the incredible Steph Weber, the CEO of The Weber Co and the mastermind behind the rebranding of my business. Steph and I are going to take you on a journey to unravel the colorful threads of branding's importance, the signs...

Big things are happening on this side of the microphone. That's right – I’m gearing up for a rebrand rollout and you know what they say, "New brand, new me!" So, naturally, it's time for some new photos on the website.  And let's be honest, my current photos needed an update, so that means photoshoot time. Getting ready for a photoshoot is not my favourite this to do in my...

Drumroll, please... I'm officially rebranding my business! It's been quite a journey getting here, and I've poured my heart and soul into making this decision. But let me tell you, it's been worth every single moment of hard work and contemplation.  The last few years have been a huge learning curve that helped me to find my own lane within the online business world. All of tho...

Organic lead generation is one of the most reliable ways to grow your online business without relying on paid ads or social media algorithms. In this episode, I’m sharing six organic lead generation strategies that help entrepreneurs attract the right audience, build real relationships, and turn attention into clients. This episode is a replay of a live training I delivered inside one of my bootca...

Life is a series of chapters, and sometimes, circumstances force us to hit the reset button.  Whether it's a career shift, a major life event, a relationship change, or simply feeling stuck in a rut, starting again can be both daunting and exhilarating. If you've been feeling now is the time for you to start over, but don't know the steps to get started, this is the episode for you....

Need some inspiration to keep chasing your business dream? This is the episode for you! In this episode, we dive into the extraordinary story of Sherry Burke and her relentless pursuit of transforming a 20+ year dream into the business she always felt called to start. Sherry is the found or SoulTree Apparel, a 100% Peruvian Organic Pima cotton tees that are created to make a difference for our pla...

How can you build repeat business into your business strategy from the start? Listen to my funnel audit with Jessica, the owner of Homegrown Food and Flowers where I break down how to set up your business for long-term success from day one.  On this episode we discuss How to understand who to sell to and identify their main motivation to buy The best way to talk to your customers so you can retain...

Have you ever wondered how to turn your career into a business so you can pursue your second act professionally? I was honoured to be a guest on my good friend's podcast, Shannon Russell of Second Act Success where she invite me to share my own story of leaving my career and starting my own business. We had such a rich conversation, that I wanted to share it here to help you as you're na...

This is the podcast episode that almost didn't make it to the show. I've been running at a million miles an hour for a while now and to be honest, I'm burning out. Having been on this edge before, I'm taking steps now to find some balance again in my business and my personal life. And I'm not talking about adopting 3 day work weeks, but rather taking intentional action and...

If I asked you what are the two things you can't stand doing in your business, what would they be? If I had to guess, I'd say one was email marketing and the other was growing your list. Trust me I get it...it's not my favourite thing either!  So today, I'm tackling making building your email list a little easier with 4 strategies which don't involve having to spend more t...

Do you ever feel like you're stuck in a never-ending game of putting out fires? If you’re saying “heck yes, Jan!”, then this is an episode you’re going to love. Get ready to level up your game because we're about to dive into setting you up to start thinking like a CEO instead of a chief everything officer. I couldn't be more thrilled to introduce my incredible guest, Diana Lidstone...

When it comes to crafting sales emails for your courses, let's ditch those cringe-worthy tactics.  Seriously, as someone who transitioned from the charity world to the online realm, I was downright shocked by the pressure tactics used to close a sale in the online space. And let me tell you, I'm not a fan at all. So, in this episode I'm breaking down how to take a different approach...