Evergreen Marketing, Simplified | Podcast Marketing, Evergreen Sales Funnel & Lead Generation for Coaches & Consultants

Are you prioritizing the revenue in your business or are you getting caught up in the busy-ness of your day to day? With my new Money Magnet Bootcamp coming up soon, I've been thinking a lot about putting sales on the top of the to-do list.  When you get caught up in the allure of busywork or non-essential tasks, you're holding yourself back from reaching your goals. ⁣So what should you...

Have you ever experienced lean months in your business? They are the worst!  Not knowing how to breathe new life into your business can feel really overwhelming, especially when you feel like more is going out the door than coming in, So I'm jumping in with an action packed episode to help!  Welcome to your cash injection strategy. In this episode, I'm unpacking the strategies, technique...

Let me throw a question at you that might just blow your mind. Did you ever stop to think about how your sex life can actually impact the amount of money you make in your business? I know, it's a bit unconventional, right? So, if you're sitting there thinking, "Hold up, Jan, where are we headed with this episode?" Don't worry, I've got you covered. Just stick with me...

We're going to have some real talk about a topic that often gets overlooked: navigating marriage and entrepreneurship...especially when you aren't married to another entrepreneur.  Let's face it, being an entrepreneur is no walk in the park. It comes with its unique set of challenges that can spill over into our personal lives, affecting the relationships we have with our partners....

If you've been searching for fresh avenues to break into the international market and revitalize your sales approach, get ready to dive into this episode—I guarantee it's right up your alley.  We're back to our favorite topic once again: Canada! In this episode, I want to explore the art of mastering the Canadian market and turbocharging your Canadian customer base, even if your bus...

Is your maple syrup loving butt covered in your business? As online entrepreneurs, we're often laser-focused on building our brand, connecting with our audience, and delivering valuable content. But with all the excitement, it's crucial to remember the importance of protecting ourselves legally. That's why today, we have the incredible Corinne Boudreau joining us. Corinne is a lawye...

"New level, new devil," ever heard that expression before? Well, let me tell you, a client dropped it on me recently, and wow, does it hit home! I mean, seriously, it resonates with me on a whole new level. Do you feel me? Every time I make strides in my business and level up, it's like a floodgate of obstacles and complications bursts open. It's as if a whole squad of fresh &q...

 How can we blend the creative side of ourselves within our business? Jeff Dolan is the CEO of Wavve, a cloud-based platform that helps podcasters and other audio creators keep marketing on social media simple. He is a podcaster, musician, and award-winning filmmaker who loves to encourage creators of all stripes. Jeff believes that we’re all on a journey toward finding our way in the world, and w...

In today's episode, we're going to talk about the elephant in the room - the desire to burn your business to the ground and walk away. I want to start by asking you an honest question: have you ever thought about quitting your business? Have you ever felt overwhelmed, burnt out, or like you just want to give up? If you have, you're not alone. As entrepreneurs, we pour our heart and...

Today, we're going to talk about something that every entrepreneur has faced at some point in their career - sales objections.  The big ugly, “No thanks” that we all end up hearing, but don’t always know how to deal with it when we do. We're going to break down the top five sales objections and how to handle them, so when you are faced with someone questioning if they want to buy from yo...

Podcasting has been blowing up lately, and savvy entrepreneurs just like you, are starting to hop on the bandwagon by guesting on podcasts. It's a great way to get your name out there and reach new audiences that you might not have otherwise. Think about it: when you're a guest on a podcast, you get to share your expertise and tell your story to a whole new group of people who are intere...

If you follow me on Instagram, you’ll have heard me talking about the rebranding process that I’m going through with my business. I hired a branding expert whom I respect so much to lead this process and it’s been really exciting to walk through my dreams, visions and mission for my business. But if I’m being honest, it’s also been really uncomfortable at times. It’s forced me to really have to lo...

Want a surefire way to increase the revenue in your business without having to create more things to sell? You're going to love this episode of the podcast!  We're going to explore one thing to add, and one thing to remove from you business to increase your bottom line... And both things come down to a small tweak to your systems ----> tightening your refund policy and eliminating pay...

If you're like me, the thought of jumping into the vast and confusing world of Google can feel overwhelming! Let's face it, all the jargon, algorithms, and ever-changing trends can be seriously intimidating. But here's the thing - SEO is not some mystical art that only a chosen few can master. It's a skill that anyone can learn with the right resources and guidance. Enter my gu...

Have you ever launched a digital offer and it totally flopped? It happens to the best of us, and I don't want this to hold you back. Even with thorough planning and preparation, there’s always a chance that things can go wrong. And if you don’t have a safety net strategy in place, a failed launch can have devastating consequences for your business and your morale. That's why in this epis...

Launching can be exhausting! And that fatigue usually leads to forgetting some really important steps if you want to increase your revenue on your next launch. On this episode of the podcast, I'm sharing the 10 step process to closing down your launch. I'll walk you through each step of my post-launch checklist so you don't miss a thing!  From redirecting sales pages and social medi...

Get ready to elevate your business game with my incredible guest, Alex Sanfilippo! In today's world, it's easy to feel overwhelmed and stressed about constantly creating content, but Alex is here to provide you with a fresh perspective on how to show up with real value for your audience. As a successful entrepreneur and top-ranked podcaster, Alex has a wealth of experience and insights o...

5 Days to Create a High Converting Digital Offer - Day #5 Let's talk about the money, honey! In our last episode the the series we're breaking down how to price and then sell your offer so you can get down to the business of making money. Finding the right price for your offer can be like walking a tightrope - it's a delicate balance between turning off potential customers and leavi...

5 Days to Create a High Converting Digital Offer - Day #4 Technology...love it or leave it? Technology can be overwhelming when you're trying to figure out what you really need to get started.  That's why in the fourth episode of the series, I'm guiding you through everything you need to know about the technology required to successfully launch your digital offer. From hosting platf...

5 Days to Create a High Converting Digital Offer - Day #3 How the heck do you pick a topic for your digital course or membership? This is an important step in the creation process, because the topic you choose will be the foundation of your entire marketing and sales strategy. But with so many options out there, it can be overwhelming to decide what to focus on. That's why I'm going to b...

5 Days to Create a High Converting Digital Offer - Day #2 Are you struggling to create a digital offer that's right for your business? Don't worry, you're not alone! In fact, creating the right offer is one of the biggest challenges that online entrepreneurs face. In the second episode of my 5-part podcast series, we're going to tackle this challenge head-on. We'll dive in...

5 Days to Create a High Converting Digital Offer - Day #1 Creating a high-converting digital offer is one of the most effective ways to grow your online business and generate consistent revenue. In this episode, I’m kicking off a five-part training series designed to help you create a digital product that sells—from validating your idea to structuring an offer your audience actually wants. Welcome...

If you're feeling like you've been spinning your wheels trying to get traction for the online side of your business, I've got good news for you! We're about to see a major change in how our customers make the decision to buy online products, programs or courses and it's all going to be in your favour. High five to that! In this episode of the podcast, I'm breaking dow...

Have you ever experienced the overwhelming feeling of carrying the weight of the world on your shoulders? On this episode, my guest is sharing her personal journey of dealing with this feeling and how she took proactive steps to change her life. Her transformative journey not only impacted her own life but also had a profound impact on the lives of countless women. Melissa Vogel is a mom, personal...

Looking for some launch strategies to help you increase your conversion rates? I recently completed a very successful online launch that resulted in a whooping 45% conversion rate.  It went so well, that I wanted to debrief the launch in this episode and share 5 strategies that I used which contributed to its success. As I shared in Episode 153, there are a lot of shifts beginning to happen in the...