Evergreen Marketing, Simplified | Podcast Marketing, Evergreen Sales Funnel & Lead Generation for Coaches & Consultants

How much does mindset actually influence the financial success in your business? I'm normally not one to talk about mindset on the podcast, but I'm wading into the deep end on this episode of the podcast. Why is it that some people seem to hit big goals in their business, while others struggle to get traction? Recently I came out of a launch that was very successful, and this question ke...

In a world where we get bogged down worrying about what to post next on social media, Vinnie Potestivo is bringing you a fresh perspective on growing your online brand authority. Vinnie Potestivo is an Emmy® Award-winning Brand Advisor who grows personal brands & founder-led businesses by getting them seen, heard, and known by scaling content and media reach.  As a television network executive...

You've completed your launch! Now what? Let's talk about how to set you up for success for your next launch by breaking down where to focus your energy. Beyond celebrating your success...(which you should be doing!)...and getting some much needed rest ...(which you should also be doing!)...let's look at three other areas to focus on so you can increase your revenue for your next lau...

Looking for new ways to grow your business without having to invest in paid ads or chase trends? Catch this replay of a live training I held in my recent bootcamp about they systems and processes that will make a significant difference in your business growth.  In this special podcast bonus episode, I'm covering...  how to set up a funnel that brings people into your world from networking opp...

Times are changing in the online world, and we need to start shifting to meet the new needs. The way people are engaging online is changing, and that includes how they're consuming content and making purchasing decisions. I watched this shift begin to happen while I was preparing to launch a new course, and it made me reconsider everything. On this episode, I'm breaking down... Why peopl...

As an expert in your field, do you find yourself struggling to implement online marketing strategies that truly work for the uniqueness of your business?  Have you ever tried following online marketing advice that's supposed to "work for everyone", only to find that it doesn't work for you? In this episode of the show, I'm exploring why online marketing advice often fails...

We've all seen them before - those free PDF downloads that promise to give you the secrets to success. But are they really effective in today's crowded online space? On this episode, I'm breaking down why PDF lead magnets may not be the best choice and how you can start using different ways to grow you business. Including...  Why lead magnets are an overused tactic that could be slo...

Say Hello to My Little Robot Friend. Do you spend countless hours writing copy for your business? Are you tired of the frustration and time-consuming nature of copywriting? Well, it might be time to embrace the future and let AI technology do the heavy lifting for you. In this episode, I'm talking about ChatGPT, an AI-powered language model that can quickly generate engaging and personalized...

Are you looking to skyrocket your authority by becoming a sought after podcast guest? Then you're going to love this episode! I'm breaking down the top insider tips to master the etiquette of podcast guesting that will get you booked on your dream podcasts time and time again. From understanding how to engage the host before your interview, to showing up like a pro for your episode, to k...

I've realized a thing or two after starting business in my 40s.  This week, I celebrated another birthday...my 48th to be exact.  I tend to get a little nostalgic around this time of the year. Maybe because it's due to understanding my mother more at this age, or because I'm understanding myself more. Either way, I've been thinking about the lessons that I've learned start...

How do you handle a frenemy in business? At some point, we all have to navigate the murky waters of frenemies in our business relationships. It isn't pleasant, but it's a reality. On this episode, I'm answering a listener question about how to handle relationships in business that drain you, rather than inspire you. I'm walking you through help you how to identify the signs of...

Is trying to grow your business using social media burning you out? It might be time for a change of strategy.  In today's fast-paced online world, it's easy to get caught up in the latest online trends and fads. But what if there was another way to grow your business online without risking burning out in the process?  In this episode, I'm exploring the power of Digital Networking a...

Are you looking to grow your business and your brand online without having to do more on social media?  Then you need to be thinking about adding a podcast guesting strategy into your marketing plan!  My guest, Jason Cercone, a podcast guest strategist and seasoned podcast host, joined me to have a really amazing conversation about how you can take your brand from unknown to undeniable by using st...

I took 2 weeks off from my business and escaped to the Caribbean with my family for a vacation...and it was very needed. I didn't realize how close to burning out I was until I took this step back. As entrepreneurs, we tie so much of ourselves into our businesses, but don't always know when to take a step back so we can recharge. Unplugging for 2 weeks was a first for me as a business ow...

I've learned a lot about building websites over the years, including what belongs on a website...and what does not.  So, today I thought I'd share with you some easy tips to make your website perform better for you by removing 5 things from it that aren't serving you or your sales goals. In this episode, we're chatting about... Why you social media icons don't belong in th...

One of the most important things in business to remember is that it costs more to acquire a new customer than it does to retain an existing one. While we spend a lot of time focusing on how to bring new business into our world, we sometimes forget that focusing on re-engaging lapsed customers can increase the sales in our business without having to work as hard or spend as much.  In this episode,...

How can you transfer your offline expertise online so you can scale your business without adding more to your plate?  Listen to my strategy session with Jane Kristoffy where I walk her through how to create an online offer that will allow her to make an impact while increasing the revenue in her business.  On this episode we discuss... How to niche your online offer so you can scale the online sid...

Sales pages...please make them stop!  I'm not sure who said that they need to be 6000 miles long to be effective, but let's revisit this conversation.  On this episode of the show I'm doing something different by airing a live training that I did walking a group of amazing online business owners through fixing some common mistakes that aren't often talked about in the online sp...

I want you to make Matthew McConaughey your new business mindset coach. When I read his book Greenlights it transformed the way I approached business...even after a 20 year career in business development. This book will change your entire perception of what success truly means and how you can use that in your business to help you through the hard moments. Success is very possible in business, and...

Does the idea of email marketing  and having to write your weekly newsletter make you break out in hives?  You're going to have an entirely new perspective about it after this conversation! Email marketing rock star and 90's pop culture guru, Liz Wilcox helps business owners and entrepreneurs write emails that people not only want to read...but they buy from as well.  She joined me to ta...

"No one will take you seriously because of the size of your following on social media." Those were the exact words that an online guru once said to me when I was working so hard to grow my business in this space. And the thing was...they were right. It wasn't my Instagram following that made people take me seriously. It was my podcast. I've been talking a lot lately on the podc...

What's the right offer to sell first? How many online offers do I need to have? Where should I start? So many questions! That's why on this episode I'm breaking down how to set yourself up for success by creating a streamlined offer suite that meets your ideal customers where they're at and guides them toward the solution they're seeking.  We're going talk about... Un...

Are you feeling a like you're running on fumes as a business owner? My guest Tanessa Shears is here to help! Tanessa and I have dove into a conversation about dealing with stress as women in business and the impact it has on our brains and our ROI. If you're a high achiever who's looking for some ways to balance the load and start finding ways to care for yourself so you can keep gr...

Creating your first online offer can feel overwhelming if you’re not sure how to package your expertise or what type of digital product will work best for your business. In this episode, I’m breaking down six different ways you can turn your expertise into an online offer and start monetizing your knowledge. If you’ve been wondering how to create a digital product or how entrepreneurs turn their s...

If you're in the market to try something new to grow your email list, you might want to check out this episode. In Episode 132, I talked about the new limited series podcast that I released called How to Start a Business. While it may sound crazy to have two podcasts that I'm now responsible  for, it was actually a very strategic decision help serve my audience better, while growing my e...