Evergreen Marketing, Simplified | Podcast Marketing, Evergreen Sales Funnel & Lead Generation for Coaches & Consultants

What you need to know to start a business isn't the same as what you need to know to  grow one. I never want to be the person to add to your overwhelm, so I've simplified things (again!) for you and have launched a new limited series podcast specifically created to help you know the exact steps to take to start a successful small business from scratch, called How to Start a Business.  On...

I truly believe that we learn more from our mistakes than we do from the things we get right. After selling over 6-figures in digital offers online, I've learned a lot! I've done some things really well, and I've made some pretty big mistakes that I wish I would have done differently. So on this episode, I'm sharing with you 10 digital course I've made so you can avoid rep...

Are you feeling overwhelmed by all of the tech and tools you need to get your online business off the ground?  I felt the same way when I was starting out. I spent (aka wasted) so much time Googling what tools I needed and what was worth my financial investment. After so much trial and error, I've found what works best for my growth and my bottom line. So I'm sharing my favourite tools t...

Only 12% of female entrepreneurs ever reach 6-figures in business and I'm on a mission to see that change. So I'm sharing the behind the scenes taking you step-by-step how I made 6-figures in 12 months. If you're looking for some guidance and support on how to transfer your real world expertise into the online world, you'll want to listen to this episode. I'm breaking down...

Are you carrying any bad business habits into the new year? As we are getting ready to start a new year in business, this is the perfect time to think about what we don't want to carry forward.  It's easy to focus on planning around our goals, but we should also be looking at what we've been doing in our day to day and examine whether it is serving you or not. On this episode of the...

How do I validate my online offer? What are some easy ways to grow my email list? What type of lead magnets work best? When it comes to growing your business online, there are are usually a lot of questions. So I'm answering listener questions today on the podcast and diving in deep to answer your most burning online sales questions. These questions are so good that I had to dedicate a comple...

It's been 6 weeks since I've quit making reels and the impact on my Instagram account has been pretty dramatic. I outlined the full reasons why I decided to put reels on the shelf in my business on Episode #115. Up until a few weeks ago, I was cranking out 5 to 7 videos a week. Even though they took a tremendous amount of time to create, it was worth while to me because they led to busin...

If you want to build a sustainable online business, there's one truth you absolutely cannot get around...  If you're not profiting in your business, you don't have a business, you have an expensive hobby.  My guest, Matt McWilliams is living proof that one can pursue one’s passion in life, and do so while making a profit as well. He started his first online business in 2001 at the a...

How can you increase the sales of your online course with a small audience? Listen to my funnel audit with Hélène Hébert where I walk her through how to make more sales by using real world sales tactics to increase your conversions.  On this episode we discuss... How to use traditional sales techniques in the online market to increase conversions The best way to set establish your sales goals so y...

Creating wealth in your business doesn't have to be an icky conversation topic. There's nothing wrong with wanting to scale your business, but how can you overcome your fears of stepping into a new level of leadership in order to reach your goals?  My guest on this episode, Sarah Young the founder of Young + Co, a Virtual CFO agency that helps business owners find financial peace and gen...

Trying to figure out what gifts to ask for this holiday season? The holidays are coming and if you want to add something special to your wish list to help your business grow in the new year, you’ll love this episode. I’m coming at you with the ultimate entrepreneur wish list and sharing some ideas of my favourite tools, books and must-haves if you run your own business. To make it even easier for...

If you're ready to have your best year ever in your business, you need to take a good look at how you're setting goals.  And, if the idea of trying to understand how to set yourself up for success in the new year feels overwhelming, I've got you covered in this episode.  Success in business isn't accidental or luck. It's about setting goals and knowing the small actions yo...

When I say sales, you say? Sleazy? Pushy? Manipulative? If you're not a fan of selling, I get it! And so does my guest and good friend, Helen Walker. As consumers it's normal to question the offers that are being sold to us and to be a little skeptical about the tactics that are being used to convince us to buy. But, when we carry those mindset issues into our business it can really slow...

Are you hearing crickets every time you go to sell your online offer? There's a lot of arguing in the online space lately whether live launching your course or membership is the right way to sell. After more than 20 years using live launches to make money, I can say with a lot of certainty they work...if you're doing it correctly. In this episode I'm breaking down a few of the reaso...

How can you build an online funnel that leads people into your paid offer without overcomplicating the process? Listen to my funnel audit with Jasmine Mays where I break down how to create a easy sales system to fill her monthly fitness challenges.  On this episode we discuss... How to use traditional sales techniques online to increase conversions The best way to set up a sales email sequence tha...

As we’re getting closer to the end of the year and I’m starting to finalize my planning for 2023, I’ve been thinking a lot about where I was when I started my business in 2020 compared to where I am now. It's normal to question yourself in business and if you’re sitting in a place where you’re wondering if you’re making some of the right decisions, I thought I’d share with you today 6 things...

Creating automations in your business is an investment into your growth and will give you back time every day to focus on the things that inspire you, instead of bog you down. Yet, very few business owners are utilizing the power of optimization in their day to day. Automations are often called impersonal or spammy, but when done correctly they are a gamechanger for the growth of your business.  M...

I’m quitting reels! At least for a while and I'm breaking down the why behind my decision on this episode of the show. When reels first became a thing, I vowed I would never do them. I was so against the idea of them that I actually said once “my brand doesn’t do reels”. Which is laughable now, because if you follow me on social media you’ll know that I do a lot of reels. As a business owner,...

5 Days to Clarify Your 6-Figure Sales Plan - Day #5 I've saved the best for last! We're talking about setting up your funnel on the final episode in this podcast series. What I'm going to teach you today is what I specialize in. And, that's how to set up a sales funnel based on techniques that are only used in the charity sector and lead to conversion rates that produce consist...

5 Days to Clarify Your 6-Figure Sales Plan - Day #4 Urgency is a powerful psychological sales tactic that can fast track the buying decision and triggers fear of missing out on something. But...it needs to be also used with caution. Because if it’s not done carefully you can quickly find yourself in the land of bro marketing. On the fourth episode of my podcast series, I'm sharing with you ho...

5 Days to Clarify Your 6-Figure Sales Plan - Day #3 What's the magic to getting your sales conversion rates to go through the roof? Qualifying your leads!  In the third episode in my 5-part series, I'm breaking down how to sell to the right people, the right way... ... AND   how using a Community Cultivation Magnet will accelerate the process of building meaningful relationships with you...

5 Days to Clarify Your 6-Figure Sales Plan - Day #2 Do you worry about where the money in your business is going to come from each month? On the second episode in my podcast series, I'm breaking down how to establish your sales goals so you never need to worry about that again! A well planned campaign strategy will lay out the roadmap for you to follow, and ultimately lead to financial succes...

Creating consistent revenue in your online business starts with a clear sales strategy. In this episode, I’m kicking off Day 1 of a five-part training series designed to help you clarify your 6-figure sales plan and build a business that generates steady revenue. If you’ve ever wondered how successful entrepreneurs structure their offers, pricing, and messaging to consistently attract buyers, this...

Can you really grow your business without an audience or an ad spend? According to a bunch of online business gurus, you don't. But it does beg the question, who are you going to sell to if you don't have an audience? In my new series, I'm breaking down common online business advice and exploring whether it's fact or fiction. If you're looking for some fast facts on busine...

Are you happy with the sales in your business? If your answer is no, then I'm going to break down the 5 reasons why you're probably not making the money you want. Everything you do in your business should start with looking at your audience first, and if you're struggling to get sales then it might be because you're overlooking something that matters to them. I'm dropping...