Evergreen Marketing, Simplified | Podcast Marketing, Evergreen Sales Funnel & Lead Generation for Coaches & Consultants

How can you attract customers and become known in your niche as a new business? Listen to my funnel audit with Sandy, the owner of AbeeBerry where I break down how to establish yourself as a new business in the market.  On this episode we discuss How to get yourself out of the post launch friends and family zone to increase your sales The best way to network to become known as a community based bu...

If you want to go from becoming good at sales to being great at sales, what you need to narrow down on is understanding how aware your potential customers are of their own problem. Whether you're selling a product, service, online course or run a brick and motor, understanding the 5 stages of awareness will move your business forward. In this episode you'll learn... What the 5 stages of...

What's the key to making your first $100,000 in your business? It's actually not what the gurus are telling you it is. In my new series, I'm breaking down common online business advice and exploring whether it's fact or fiction. I sat through an online webinar recently and my eyes almost rolled to the back of my head when I heard this advice being handed out... "The key to...

How important is content creation to your business? For Luis Camejo it is his business! From being a star soccer player from Venezuela to co-hosting a top ranked podcast called Content is Profit, Luis joins me to share his journey and the role that content creation has contributed toward his success.  In this episode you'll learn.... Luis' journey through entrepreneurship and how consist...

How can you change your online program offer so that it still provides value but allows you to not be as involved in the delivery?  By turning your program into a DIY course.   If you're looking for business tips on topics like: How to price a course effectively  How to set up your offer so it allows you to return to a program model in the future Clarifying your message so people still see va...

Have you ever wondered what it looks like on the inside of someone else's business? I'm pulling back the curtains on my own and spending a week with you sharing the behind-the-scenes in my own business. This is a real, raw episode documenting one of the hardest weeks in my business of the year.  You'll learn.... How I plan my weeks and the tools I use to keep myself on task The majo...

When you're getting ready to launch your business where should you focus your efforts in order to attract your ideal customers? By setting up your funnel so that it speaks directly to the problem your ideal person faces and then guides them through a conversation on how you can help solve it for them. If you're looking for business tips on topics like: How to attract the right people to...

I'm celebrating 100 episodes on my podcast! And to mark this milestone, I invited my listeners to share some of your favourite shows with me. This show is my love letter to you, and I am so very grateful for your thoughts, your support and your insight on the episodes that made the biggest difference in your business. Thank you for being part of my world and allowing me the privilege of being...

Are you trying to grow your business with a podcast and struggling to know the right steps to take? Then you're going to love this episode! I'm joined by professional podcaster and my podcast coach, Adam Schaeuble to talk about the key actions to take to transform your podcast into a funnel for your business.  We talk about... How to successfully market your podcast and understand the al...

Funnels can be tricky things! But if you want to take your business to the next level you need one that's working in your favour.  If you're looking for business tips on topics like: How to attract the right people to your business so you can stand out from your competition.  How to set up a funnel that will increase your sales without being overwhelming to run. How to market to the righ...

There are some really common mistakes that almost everyone makes in business that holds you back from making more money. In this episode I'm breaking down the top five and helping you to know where to focus your energy so you can keep moving your business forward without getting caught by these easy fixes to your strategy.  In this episode, you'll learn... Why you need to focus on one pe...

What can you do to increase the leads to your business and attract the right people to your offers?  Setting up your funnel to reach your ideal person needs to include meeting them where they're at by having an in-depth understanding of their problem and how you can help solve it. If you're looking for business tips on topics like: How to create a lead magnet that converts followers into...

 Not sure what to say about yourself on the About Me page of your website? I've got you covered!  Your About Me section is the most read page on your website, but also the most difficult one to write. There's a framework to crafting a page that helps move people through the decision making process of buying from you, and I'm breaking it down on this episode. You'll learn... The...

How do you find the right people to come into your funnel when you're building your business? Creating a funnel that speaks directly to your ideal customer and leads them through an authentic journey to go from follower to customer.  If you're looking for business tips on topics like: How to create a lead magnet that converts followers into customers How to take people from social media...

What are the questions you should be asking when you hire a business coach so you can make sure you're getting the support you deserve and paid for? Let's be honest. There are a lot of great coaches out there, and then there are even more who have perfected the "fake it until you make it" methodology.  And, if you want to get the right help in your business, there are questions...

How do you stand out as a professional when your market is filled with amateurs?  Social proof and referral programs are the ticket to growing your business when you are trying to stand out as an authentic choice in your niche.  If you're looking for business tips on topics like: How to create an ambassador program to increase your sales using social proof  How to nurture your existing client...

Are you feeling overwhelmed by the idea of running Facebook ads and want to know the real deal when it comes to paid advertising online? My guest, Megan Shields is the Co-Founder and CEO of ChimeHouse Media, a boutique digital marketing agency specializing in Facebook & Instagram Ads for coaches & course creators. Together with her husband they have grown and scaled a six-figure ad agency...

How do you create a word of mouth funnel to grow your business? You should be starting your funnel where your business is coming from and if they aren't finding you on social media, then trying to optimize a funnel from social isn't going to serve you well.  If you're looking for business tips on topics like: How to attract the right people to your business using social proof and re...

Do you ever feel like you're being lied to by the online gurus and celebrity business coaches?⁣ It's because you are. Most of these experts are relying on volume sales to hit their targets, so they use every boiler room sales tactic to get you to buy from them.⁣ And, the damage it can do to the person on the other end of the sale can be pretty serious. On this episode of the podcast, I&a...

How do you build trust with your potential customers when you run a service based business?  Creating a Community Cultivation Magnet can be the start of building your know, like, trust factor in an authentic and meaningful way for you and the people you serve.   If you're looking for business tips on topics like: How to attract the right people to your business so you can stand out from your...

Let's talk about sales funnels!  In this last episode in my 5-part series, I'm breaking down how to set up the two stages of your campaign funnels - the Quiet phase and the Public Phase so you can reach your revenue goals. You'll learn... The difference between the Quiet and Public Phase of your campaign funnel How to use your social media to move them into your Community Cultivatio...

What's the secret sauce to getting your sales conversion rates to go through the roof? Creating a Community Cultivation Magnet! In the fourth episode in my 5-part series, I'm breaking down how to create an event based experienced to accelerate the process to build meaningful relationships with your potential customers.  You'll learn... What a Cultivation Funnel is and how to create...

Do you worry about where the money is your business is going to come from each month? On the third episode in my podcast series, I'm breaking down how to establish your campaign goals so you never need to worry about that again! A completed campaign strategy will lay out the roadmap for you to follow, and ultimately lead to financial success. But first, we need to set some targets to achieve....

Do you have the most important foundational aspects of your business in place? In this episode of of my 5-part sales podcast series, I'm talking about the behind the scenes work you need to focus on to really set yourself up for success with creating a capital campaign.  In this episode you'll learn... How to define the problem that you solve with your business How to ensure you're...

Welcome to my sales workshop week! In this 5-part series, I'm not going to teach you another traditional funnel or offer launch system....like everyone else. ⁣ I'm going to teach you how to build a capital campaign sales plan that is going to take your conversion rates to levels that you never even dreamed of!⁣ ⁣ If you have a program, product or service that you’ve been trying to sell m...