Evergreen Marketing, Simplified | Podcast Marketing, Evergreen Sales Funnel & Lead Generation for Coaches & Consultants

There is a common discussion about making money that the charity sector hangs tight to that I'm seeing creep over to the for profit world more and more. "It's not about the money, it's about the impact we make." The impact matters, YES! But if you're not making money, your impact isn't going to go very far.  Why are we so afraid to want to make money in our busin...

When you're new in business, how can you start gaining trust with your potential customers? This audit is filled with tips on how to build the know, like, trust factor in business.  Funnels can be tricky things! But if you want to take your business to the next level you need one that's working in your favour.  If you're looking for business tips on topics like: How to attract the r...

You don't need to follow the cookie cutter advice to grow a very financially successful business.  And nothing could be more 'out of the box' than running your business with a charitable mindset so you can make more money and help more people! On this episode of the podcast, I'm breaking down the charitable funnel and how you can use it to grow your conversions with smaller aud...

Are you trying to pivot your business to find new opportunities? This audit is filled with tips in how to do that so you can find the right audience for your offer.   Funnels can be tricky things! But if you want to take your business to the next level you need one that's working in your favour.  If you're looking for business tips on topics like: How to attract the right people to your...

It's not right, but at some point all of us have to deal with some version of online harassment and cyberbullying as business owners.  The internet isn't the kindest place to hang out. What happens when you're on the other end of unwanted comments and conversations that impact you and your business? On this episode of the podcast, I'm breaking down some easy tactics to feel bet...

Funnels can be tricky things! But if you want to take your business to the next level you need one that's working in your favour.  If you're looking for business tips on topics like: How to attract the right people to your business so you can stand out from your competition.  How to set up a funnel that will increase your sales without being overwhelming to run. How to create a scalable...

Your website is the start of your funnel, so if you want to grow your sales you need to make sure you have it setup to work in your favour.  On this episode of the podcast, I'm auditing five small business websites and making some suggestions on quick fixes they can make to their sites to help turn visitors into customers.  If you're looking to learn...  How to create a lead magnet that...

Funnels can be tricky things! But if you want to take your business to the next level you need one that's working in your favour.  If you're looking for business tips on topics like: How to attract the right people to your business so you can stand out from your competition.  How to set up a funnel that will increase your sales without being overwhelming to run. How to create a scalable...

How long does it really take to build a successful online business? In this episode, I’m breaking down the four stages of the Business Success Timeline so you can understand exactly where you are in the journey of starting and growing a profitable online business. Many entrepreneurs feel stuck because they’re unsure what stage their business is in or what they should be focusing on next. The truth...

Funnels can be tricky things! But if you want to take your business to the next level you need one that's working in your favour.  If you're looking for business tips on topics like: How to attract the right people to your business so you can stand out from your competition.  How to set up a funnel that will increase your sales without being overwhelming to run. How to create a scalable...

Constantly trying to create content as a business owner can be overwhelming!  Rebecca Stanisic, powerhouse content creator and freelance writer joins me this week to break down why it's important to take the conversations beyond your Instagram feed if you want to grow your business and your sales authentically.  If you're looking to learn... How to use DMs to make connections instead of...

Toxic positivity is holding women back in business. That's a heavy statement, but one that we need to be talking about. When I moved from my career into the online world, I wasn't prepared for the amount of business advice that was tossed around that didn't do much to help women get ahead. So, in my very first episode of my new podcast, I'm breaking down why we need to start ha...

 You may have been noticing some small changes that I've been making to the podcast over the past few weeks... At the end of 2021, I set a goal to really dial in on my podcast this year, and focus on taking it to the place that I wanted it to go to. Where I wanted that to be was for my show to seen as a valuable resource for women to be able to come and get the information that you really nee...

How do you stand out with a new  business in a crowded market? Gabriella Milgrom, the owner of Jeengi Design Group, joined me for a business strategy session where we sat down and talked about how to position yourself when you're first starting out. If you're looking to learn how to... Find your niche so you can stand out from your competition  Promote your business without having to dep...

Ever feel like your brain hates you? It's time to take back control so you can move your business forward. Mindset really matters when it comes to building a successful business.  But what are the tangible steps that you can take to help reframe your thinking so you don't get in the way of your own success? Helen Walker joins me on this episode to break down how reprogramming your thinki...

Do you have the right offer in your business for the right customers?  Tara Stewart joined me for a business strategy session where we sat down and talked about how to create the perfect offer for her different audiences.  If you're looking to learn how to... Turn your in-person business into an online offer Set up an email marketing plan that fits into your life as a busy woman & busines...

Do you ever feel stuck in your business and need some help finding the right path forward? Join me for this episode of the podcast where I help Amanda, the owner and artist behind When Studio get work through her business strategy to keep growing her business. If you're looking to learn how to... Get crystal clear on who your dream customers are and how to find them Market in an way that turn...

Are you feeling frustrated trying to get your small business in front of the right people? I think it is so incredibly important that more small business owners really understand the value of marketing, in connection with business acumen. So I thought today, I'd chat a little bit about those three areas you need to focus on to connect with the people who are the right customers for you. Let&a...

Want to know a few simple tweaks to make to your business website to help keep people hanging out on it longer? Catch this episode where I review three small business websites and recommend 10 things they (and you!) could optimize on their sites to grow their sales. Last week, I threw up a story on Instagram and I asked if anybody wanted any feedback on their business websites. I got a flood of pe...

There has been a lot of talk recently in the online space about taking a break from posting on social media due to burnout and overwhelm surrounding the need to be on all the time as a business owner. The truth is you don’t need to be posting five days a week to grow your business online! I am going to walk you through my strategy on how to use social media as part of your overall marketing plan f...

I recently had an opportunity presented to me that I thought was pretty exciting. But the more I thought about it, the more I realized it didn’t fit into my business plan. So I wanted to chat with you a bit today about really examining in your own business the opportunities that will benefit you and why we really need to stop and think before we open that door to anyone who shows up.   SMALL BUSIN...

For all the things that we do right in our businesses, there are also things that we get wrong. So I thought this would be a good week to revisit an old podcast, where I talked about five of the most common mistakes that small business owners make when they're first launching their businesses, and how to avoid them so you can start your first year on rock solid footing. In this episode: [3:06...

One of the hardest parts of owning a business is dealing with mindset. That’s why I'm super excited to be joined by one of my favorite people in the world, Gill Moakes. We talked all about mindset because what we think about ourselves and what we think about the future of our business, and what we think, in general, can really make or break our dreams. Gill Moakes is a UK based business coach...

Contrary to what most people think, not all websites are created equally. That’s why this week I wanted to chat about the five most common mistakes I see made on websites that are costing you sales, and how to fix them. GET ON THE WAITLIST FOR IMPACT BUSINESS ACADEMY! https://www.janditchfield.co/impactbusinessacademy In this episode: [1:56] Mistake #1: No website! [3:49] Mistake #2: Crowded menu...

Not all the conversations we have around business, especially our own business are comfortable conversations to have. But that doesn’t mean we should ignore them. My guest this week, Rosie Yeung joined me to talk about how we can approach those conversations in meaningful way. Rosie Yeung – Founder & CEO of Changing Lenses Rosie Yeung (she/her) is a Coach, Speaker and Trainer for Justice, Equi...