Evergreen Marketing, Simplified | Podcast Marketing, Evergreen Sales Funnel & Lead Generation for Coaches & Consultants

So many of us are really uncomfortable with the idea of asking for a sale or asking for money period, that’s why this week’s episode is all about the money, honey! I’m going to teach you about my favourite sales strategy to make quick sales and how to implement them into your business ASAP! FREE MASTERMIND Join me and become part of the inner circle of women in small business shaping the creation...

On this week's episode I had a really inspiring conversation about the struggles and triumphs of building a profitable business with Laurie Joy! Laurie is a teacher/professor turned entrepreneurial powerhouse on a mission to teach women how to launch successful businesses using bootcamps. Laurie Joy, Owner of Launch It Live Academy She helps female entrepreneurs have 5 figure, consistent laun...

If you’ve listened to this podcast for any length of time you know I’m all about having a plan in place, and that includes a social media plan. So this week I wanted to chat a little bit about the social media strategy I used during my recent launch. I'm sharing with you the different ways I've used my platform to grow and nurture my audience throughout my launch plan. Take a listen to s...

This is a really fun and inspiring episode. I’m joined by 5 of my grads to talk about their journey as business owners, their time in the Academy and the community they’re part of and they’re helping to create. These women are leaders in business, they are leaders in their communities and are focused on connecting good with profit. Doors are officially open to Impact Business Academy!  Impact Busi...

Amazing things can happen when women work together.  This week’s guests are proof of that. Jennifer Neale and Dr. Melisa Arais-Valenzuela are both graduates of my program, and they recently came together to collaborate on a project that is transforming the lives of their clients - Nourished Mama   Jennifer Neale, MSC. RD Jennifer is a Registered Dietitian and Certified Intuitive Eating Counsellor,...

To me, planning is everything when it comes to set yourself up for success in your business. But social media doesn't always agree with me on this... The 'wing it' culture of business building has been filling my feed lately and it has really made me take pause to think about the impact this has on purpose-driven small business owners. Wing it or plan for it? What's the best ap...

How can you live a life that is fueled by passion and purpose? My very special guest, Amy McLaren joins me on this episode to show you how! Amy is a leader, entrepreneur, speak and the author of Passion to Purpose: A seven-step journey to shed self-doubt, find inspiration, and change your life (and the world) for the better. This busy mom of 2 splits her time between leading LadyStrength, a growin...

On this week’s episode I had an amazing and inspiring conversation with one of my grads, Erin Grandinetti. I really feel like the world needs more women like Erin. As the Founder of Nonna’s Famous Pizza Box she has an unbelievable ability to connect people to cause and also create community.   Erin Grandinetti, Owner of Nonna’s Famous Inc. Born and raised in small town Napanee, Ontario and moved t...

For this week’s podcast episode, I wanted to do something a little different and share the behind the scenes of a week in my business. This episode is very raw, you’ll hear what I struggle with, what my goals are and how I juggle it all! Exciting News! If you've been thinking that this is the time for you to start your own business, or if you have a business that you've been running for...

Let’s get honest for a minute. There’s been a lot of pressure on working moms since the pandemic started and with continued school and daycare closures, we are at the end of our ropes. It’s been a real struggle with this constant feeling like we’re never getting out of this. That’s why this week I have a bonus episode with a special guest, Tara Gratto. Tara is a long-time educator and former presc...

On this episode I have one of my recent graduates, Amanda Ferguson! Amanda is the owner and artist behind When Studio which specializes in Archival Fine Art Prints. We had a very inspiring chat about why pursuing this dream of building this business was so important to her.  An Architect with a thing for Art - Amanda  has been drawing for as long as she can remember. "When I grow up, I want t...

Happy New Year and Welcome to season 2 of The Impactful Life Podcast! On this episode I wanted to chat about 4 surprising things that you might be overlooking in your own business that’s costing you sales. The good news is they’re so easy to fix and once you fix them you’re going to see a big increase in your revenue coming in this year. Exciting News! If you've been thinking that this is the...

We have finally made it to the end of 2021. I don’t know about you, but this year was a mix of really great things and some not so great things. But one really great thing that came out of this year for me is that I can now celebrate the first full season of The Impactful Life Podcast! So in this last episode of season one I wanted to share with you some highlights from the top 10 most downloaded...

We made it through another year! As we start wrapping things up in our businesses for the holiday season, I wanted to pull back the curtain a little in my own business.  On  this episode, I sat down to share some of the lessons I’ve learned in my first full year operating as Jan Ditchfield Co.!    In this episode: [2:34] Lesson 1: Imposter Syndrome shows up large for me [11:11] Lesson 2: I was afr...

Hate the thought of having to get on video to market your business?  Then this is the episode you've been waiting for! This week on the podcast I have a VERY special guest who is someone I’ve admired for a long time, Virginia Kerr! She sat down with me, and we had a phenomenal conversation about improving how we use video to grow our business.  With over 177,000 followers on Instagram and 942...

This week we’re chatting all about email.  I know the idea of growing your email list is as about as exciting as grocery shopping! But, I'm going to help you out by going through my top 10 myths, tips, tricks, and hacks to start your email list from scratch. As a bonus I’ve made a FREE PDF DOWNLOAD of 100 email subject lines that will make your readers click OPEN every time! Make sure to grab...

We’ve all been through so many changes during 2020 and 2021. It got me thinking about how those changes have also brought a lot of feelings of loss and grief and how it shows up in our daily lives as entrepreneurs.  My guest this week is Jessica Broadway, a Certified Grief Specialist and Creation Strategist and Author. Jessica helps her clients identify the grief or loss that is holding them back....

On this episode I wanted to chat about websites. More specifically, the four things you should have below the fold on your small business website. We all want a gorgeous website, but we also need one that will help us close sales.  Want to know the four things that need to be ABOVE the fold on your website? There’s an episode for that! Episode #12   In this episode: [3:43] Build trust with your cu...

Do you ever dream about quitting your 9 to 5 and going all in on your small business? Trust me, I get it! That's why on this episode of my podcast I'm chatting all about how to turn your small business into your full time job. I go through the 4 strategies you need to move from 9 to 5 to the boss of your small business. This is your success strategy to stop dreaming and start doing.  Plu...

On this week’s episode I wanted to give you a tour of Impact Business Academy, my new program! If you’ve been listening for awhile you know I retired my signature program, Side Hustle Academy earlier this year because I wanted to make it even better! Impact Business Academy is basically Side Hustle Academy on steroids! Take a listen. Doors are officially open to Impact Business Academy!  Impact Bu...

On this episode I am thrilled to be joined by one of my grads, Sarah Tait! As a graduate of the Side Hustle Academy, Sarah has connected the need for gently used kids' clothing into a social enterprise that's directly improving housing for criminalized women in our community! Sarah Tait is the owner of Fabrick Collective, a social enterprise that simplifies shopping for second-hand kids&...

On this episode I wanted to throw it back to an Instagram Live I did with one of my graduates Brenda Vander Zanden, CEO of Brenda & Co.  As a graduate of Side Hustle Academy, Brenda helps busy entrepreneurs launch and scale their online courses using done-for-you and done-with-you services and implementation. She has built a business that’s rooted in strategy and acumen, which has allowed her...

On this week’s episode I’m really excited to be joined by one of my graduates, Sara Ballantyne, Creator of Unstoppable Mama and Founder of Unstoppable Prints Co! We chatted all about pursing what it is that lights you up and finding ways to do it that are supporting the people around you at the same time. Sara Ballantyne – Blogger/Designer/Author As an Ottawa mom of two young kids, Sara expanded h...

On this week’s episode I thought it would be fun to actually listen to one of my live trainings! It gives you a little sneak peak into what it's like working with me, how I teach and how my programs are set up. This episode is basically a free trial! You know what else is free? My Business Idea Bootcamp that this live training is from!  Exciting News! If you've been thinking that this is...

On this episode I wanted to revisit an Instagram Live I did with one of my graduates, Natasha Mott of Down Home Designs. This is a really inspiring conversation that I think everyone should hear.  As a grad of the Side Hustle Academy, Natasha has transformed her artistic talents into a profitable business while trying to balance motherhood. Her unique ability to add sparkle to the lives of her cus...