Evergreen Marketing, Simplified | Podcast Marketing, Evergreen Sales Funnel & Lead Generation for Coaches & Consultants

We're revisiting some of your favourite episodes from 2023 starting with my third most popular episode of the year! Are you feeling overwhelmed by all of the tech and tools you need to get your online business off the ground?  I felt the same way when I was starting out. I spent (aka wasted) so much time Googling what tools I needed and what was worth my financial investment. After so much tr...

How do I validate my online offer? What are some easy ways to grow my email list? What type of lead magnets work best? When it comes to growing your business online, there are are usually a lot of questions. So I'm answering listener questions today on the podcast and diving in deep to answer your most burning online sales questions. These questions are so good that I had to dedicate a comple...

Trying to figure out what gifts to ask for this holiday season? The holidays are coming and if you want to add something special to your wish list to help your business grow in the new year, you’ll love this episode. I’m coming at you with the second annual ultimate entrepreneur wish list and sharing some ideas of my favourite tools, books and must-haves if you run your own business. To make it ev...

Part 2 of 2 Are you ready for your best year yet in business? In this special 2-part podcast episode where we're diving into the 6 key areas of focus if you're serious about starting your new year of business off with a bang. To get out of the messy middle of business and into the next stage of growth, you don't need to be chasing another tactic...you need a proven, repeatable syste...

Part 1 of 2 Are you ready for your best year yet in business? In this special 2-part podcast episode where we're diving into the 6 key areas of focus if you're serious about starting your new year of business off with a bang. To get out of the messy middle of business and into the next stage of growth, you don't need to be chasing another tactic...you need a proven, repeatable syste...

Everywhere we scroll, it's the same old tune: "Give away your best stuff for free, and watch your audience multiply!" But here's the kicker: when does the free content frenzy become too much of a good thing? On this week's podcast episode, I'm stirring the post a bit, by diving headfirst into the murky waters of free content creation. We're looking at the strateg...

The difference between a good sales person and a great one, is how well they know their target audience.  If you want to go from becoming good at sales to being great at sales, what you need to narrow down on is understanding how aware your potential customers are of their own problem. Whether you're selling a product, service, online course or run a brick and motor, understanding the 5 stage...

Did you know that only 12% of women become part of the 6-figure club as entrepreneurs? I'm on a mission to see that change and it starts with helping more women get out of the messy middle zone of business. It's the hardest stage of business growth, and when most women give up on their dreams. So in this shortie episode of the podcast I'm breaking down the three main ways to know if...

I'm revisiting one of my most popular podcast episodes and giving it an little update. If ever there was an episode of my podcast that you listened to, please make it this one!⁣⁣ ⁣⁣ So many business owners are trying to figure out where they're at in their journey to build a successful business. ⁣⁣ ⁣⁣ On this episode of the podcast, I'm breaking down the five stages of the Business...

If you're ready to have your best year ever in your business, you need to take a good look at how you're setting goals.  And, if the idea of trying to understand how to set yourself up for success in the new year feels overwhelming, I've got you covered in this episode.  Success in business isn't accidental or luck. It's about setting goals and knowing the small actions yo...

Social media is the one area of our business that we all love to hate! Everywhere you look online, we're bombarded with messages to amp up our online presence. But let's be real, it can be a real burnout trigger. But there's support on the way, because my rockstar repeat guest, Rebecca Stanisic, is swooping in to the rescue!  Rebecca, a word wizard and digital content strategist, wh...

Let's get real for a minute.  When was the last time you had an honest conversation with yourself about how you FEEL about your business?  Are you inspired by what you do? Do you feel like it’s a chore? Would you rather avoid this conversation all together?   Business planning is almost always done backwards. We start by setting big goals for the upcoming year without ever stopping to check i...

Ready to kick off the new year with a fresh outlook on your business game? As we gear up for all the exciting opportunities that come with a new year, it's the perfect time to think about what we'd rather leave in the rear-view mirror. Sure, setting goals and planning for success is essential, but let's not forget the everyday stuff we do and whether it really serves us well. In tod...

As we’re getting closer to the end of the year and I’m starting to finalize my planning for 2024, I’ve been thinking a lot about where I was when I started my business in 2020 compared to where I am now. It's normal to question yourself in business and if you’re sitting in a place where you’re wondering if you’re making some of the right decisions, I thought I’d share with you today 5 decisio...

Have you ever wondered what all the fuss was about when it comes to influencer marketing? If you ask me, it's one of the BEST ways to grow your business no matter what stage you're in. And my special guest this week, Sara Ballantyne is here to share with you the BTS secrets on how to leverage working with an influencer to expand your authority and your revenue! Sara is a content creator...

Business growth isn't a straight line!  On this episode of the podcast, I'm diving into the 4 different seasons of growing a successful business and helping you understand where you are right now.  Are you in a season of growth where you're running a million miles an hour? Are you focusing on the power of one and scaling your business to the next level? Maybe it's time for you...

Email marketing is one of the most powerful ways to grow your online business, build relationships with your audience, and generate consistent sales. In this episode, I’m breaking down my simple email marketing strategy and sharing over 100 email marketing templates you can use to connect with your audience and grow your business. And if you're not a fan of email marketing yet, you're go...

Ready to kick your list-building game up a notch? Well, I've got the episode you've been waiting for! In the latest podcast episode, we're going to roll up our sleeves and get into the nitty-gritty of creating an opt-in page that doesn't just collect emails but does it in style, turning visitors into excited subscribers. We're diving into the secret sauce, the strategies t...

I know you hate the idea of growing your email list. It's okay to admit it!  To be honest, it's a giant pain in the backside...but, it's also one of the most important tasks in your business. So I'm here to help make it a little easier. We're talking all things list building on this episode of the show -  starting with lead magnets.  I'm spilling the beans on the stra...

5 Days to Jumpstart Your Online Business - Day #5 In our last episode the the series we're breaking down how to price and then sell your offer so you can get down to the business of making money. Finding the right price for your offer can be like walking a tightrope - it's a delicate balance between turning off potential customers and leaving money on the table. But with the right strate...

5 Days to Jumpstart Your Online Business - Day #4 I t's time to dive into one of the most exciting aspects of your online business journey – attracting your ideal customers! I completely understand how overwhelming it can be when you're just starting out and wondering where to find your audience and potential customers. That's a common challenge in the early stages of your online bu...

5 Days to Jumpstart Your Online Business - Day #3 Technology...love it or leave it? Technology can be overwhelming when you're trying to figure out what you really need to get started.  That's why in the third episode of the series, I'm guiding you through everything you need to know about the technology required to successfully launch your digital offer. From hosting platforms to a...

5 Days to Jumpstart Your Online Business - Day #2 How the heck do you dial in on your "it factor" and pick a niche topic to build your business around?  This is an important step in the business creation process, because the topic you choose to be known for will be the foundation of your entire marketing and sales strategy. But  it can be overwhelming to decide where to focus.  That&apos...

5 Days to Jumpstart Your Online Business - Day #1 I'm back with a brand new podcast workshop series, 5 Days to Jumpstart Your Online Business. This training series has been designed to bring you complete clarity on turning your real world expertise into a financially-lucrative online business so you can becoming the CEO you are destined to be. I'm going to break down the things you reall...

Looking to give your bottom line a little boost without going through a complete overhaul? You betcha, I've got your back! Let's be real, we've all found ourselves in those tight spots where we're yearning for a way to beef up our profits without taking on a whole new project. And that's why, right here in this episode, I'm about to let you in on five super straightfo...