Evergreen Marketing, Simplified | Podcast Marketing, Evergreen Sales Funnel & Lead Generation for Coaches & Consultants

Let's be real. Running a podcast can be a lot!  The constant content creation, weekly releases, show notes and marketing... it's no wonder why so many podcasters ghost their own  show.  So, I'm bringing in some help to make your podcasting journey a whole lot smoother.  Jason Cercone, the mastermind behind Bombtrack Media is back on the show. He's all about helping busy profess...

I bought a church... Well, technically, I rented a church, but it sounds much more dramatic when I say I bought one. It's actually the building that we secured to start a second business, and boy, this ride has been wild!  I've chatted about this whole process quite a bit with some of the amazing women I work with, but I've been itching to dive into it on the podcast because it&apos...

Want to increase your online visibility but feel burned out by the pressure to constantly post on social media? In this episode, I’m sharing five simple ways to grow your online visibility and attract the right audience to your business—without relying on social media algorithms. If you've ever felt stuck on the social media hamster wheel but worried about losing visibility if you step away,...

I'm saying goodbye to Instagram... well, at least the main feed for now. And you know I wouldn't make a move like this without spilling all the tea on why. Honestly, Instagram and I? We've never quite clicked. Sure, I pushed through the friction because, let's face it, not liking something isn't always a good enough reason to quit, especially if there's a return on th...

Feel like your home office is more BLAH than YEAH? I get it! After a terrible background paint color that left me looking like a cast member of The Walking Dead, I started wondering what went behind designing your dream online business home office. In this episode of the podcast, I'm sitting down with the incredibly talented interior designer, Gabriella Milgrom, to uncover the secrets of crea...

Email list building is one of the most powerful ways to grow your online business and generate consistent leads. In this episode, I’m sharing a smart email list building strategy that helps entrepreneurs grow their audience faster through collaboration and partnership marketing. Inside one of my programs, five incredible clients came together to test a powerful lead generation strategy: an email l...

5 Days to Increase Your Business Revenue with a Podcast - Day #5 Let's talk about the heartbeat of your podcast—audience engagement! Today, we're shaking things up in our final episode of our 5-part series, where we've been unraveling the secrets of boosting your business revenue with a powerhouse podcast marketing and sales funnel.  We're delving into the realm of audience eng...

5 Days to Increase Your Business Revenue with a Podcast - Day #4 Let's talk about the money honey! Welcome back to Day 4 of my 5-day journey to skyrocket your business revenue with podcasting! Today, we're entering the dynamic world of podcast monetization strategies that are guaranteed to elevate your business to new heights. In this episode, we're going to explore four ingenious w...

5 Days to Increase Your Business Revenue with a Podcast - Day #3 Get excited because we're about to create content magic in the third episode of our 5-part series designed to show you how to add a new line of revenue to your business by integrating a podcasting marketing funnel. Today, we're delving deep into the art of crafting episodes that not only grab your audience's attention...

5 Days to Increase Your Business Revenue with a Podcast - Day #2 Let's dive into the exciting world of funnels! Now, I know the term "funnels" can sometimes sound daunting, especially in the online space where it seems like there's a maze of confusing messages and trip wires at every turn. But fear not! Today, we're going to demystify funnels and focus on two specific ones...

5 Days to Increase Your Business Revenue with a Podcast - Day #1 I'm back with a brand new podcast workshop series, 5 Days to Increase Your Business Revenue with a Podcast. This training series has been created to show you how to add a new line of revenue to your business by integrating a podcasting marketing funnel, allowing you to elevate your brand and attract high-quality leads. I'm...

Are you ready to conquer lead generation like a boss? Lead generation can feel like trying to find a needle in a haystack, right? But fear not! I've got your back. Today, we're diving deep into part two of my series on Lead Generation Made Simple. In this episode, we're not just talking theory – oh no! We're rolling up our sleeves and setting you up for success by tackling all...

Lead generation is one of the most important skills for growing an online business, but for many entrepreneurs it can feel confusing or overwhelming. In this episode, I’m breaking down the fundamentals of lead generation so you can start attracting the right people into your audience and turning that attention into real business growth. If you’ve ever felt like finding new leads is like searching...

Today's episode is extra special because I'm giving you a backstage pass to something near and dear to my heart – the Intentional Action Academy. Yep, last month, I swung open those virtual doors and invited you all in to my new membership, and now, I'm taking you on a personal tour. We're going to dive deep into the journey of bringing the Intentional Action Academy to life, f...

Feeling drained trying to keep up with the ever-changing advice on content creation for your business?  It's like a never-ending game of catch-up – one day it's reels, the next it's carousels, and then suddenly, long-form content is all the rage. It's enough to make your head spin! But hey, no need to stress, because I've brought in some backup. I'm diving into a conv...

Ever wondered how you can up your photography game and capture your brand's essence without breaking the bank? Well, you're in for a treat because we've got the incredibly talented Melissa Keyser here to help! She's not just a brand photographer; she's a self-taught sensation, an online education maven, and the genius behind Quarter Moon Studio. We're diving deep into...

If you've ever found yourself pondering the age-old question – do women really support women? Well, you're in for a treat! Today, we're diving into a conversation that delves deep into the dynamics of female support, debunking myths, and exploring ways to foster a true sisterhood. I've got the incredible Erica D'Eramo with me, the founder of Two Piers Consulting. Erica is...

There are so many terms thrown around when t comes to business that it's easy to get lost in the jargon.  But when it comes to the term 'business strategy'... this is a term that you need to know!  That's why, on this episode of the podcast, I'm breaking down what goes into creating a great strategy and why you need one if you want to grow you business.  From knowing how t...

There are so many options when it comes to investing in business support! How do you know which is the right one for you? On this episode of the podcast I'm breaking down the difference between a business coach, consultant and strategist. Including.... When is the right time to hire the right role as a mentor in your business What happens when you hire the wrong person And how to make sure yo...

I'm back with my new weekly session on the show called 'Ask Jan' where I'm answering a listener question every week. Today's question comes from Jenny Waters, "now that my market has grow overseas, what do I need to prepare for with my business?"  Expanding your business overseas is an incredible opportun ity, but if we want to make the most of it, we need to be...

I've never had this conversation on the podcast before!  Wondering what's on the horizon for your business in 2024? Well, I'm breaking down my predications of the shifts that will happen in the online industry in the coming year. From online marketing to consumer behaviour - we're covering it all! I know this isn't a fun conversation to have, but trust me when I say that t...

I'm walking into 2024 with a new weekly session on the show called 'Ask Jan' where I'm answering a listener question every week. Today's question comes from Robyn Sessoms, "how can I clearly explain who my ideal customer is and how I help them?" Clarifying your elevator pitch so you clearly state who you help and how is one of the most difficult tasks in business...

I'm sharing the behind the scenes taking you step-by-step how I became a multiple 6-figure business in 2023. Only 12% of female entrepreneurs ever reach 6-figures in business and I'm on a mission to see that change.  If you're looking for some guidance and support on how to transfer your real world expertise into the online world, you'll want to listen to this episode. I'm...

We're revisiting some of your favourite episodes from 2023 by diving into my most popular episode of the year! Does the idea of email marketing  and having to write your weekly newsletter make you break out in hives?  You're going to have an entirely new perspective about it after this conversation! Email marketing rock star and 90's pop culture guru, Liz Wilcox helps business owner...

We're revisiting some of your favourite episodes from 2023 by diving into my third most popular episode of the year! If you're not a fan of email marketing, you're going to love this episode more than a night in watching Schitt's Creek with a glass of rosé! I'm breaking down my easy, yet effective email marketing strategy, plus sharing over 100 email marketing templates wi...