Evergreen Marketing, Simplified | Podcast Marketing, Evergreen Sales Funnel & Lead Generation for Coaches & Consultants

If you're not a fan of email marketing, you're going to love this episode more than a night in watching Schitt's Creek with a glass of rosé! I'm breaking down my easy, yet effective email marketing strategy, plus sharing over 100 email marketing templates with you. Grab your free copy of my templates at janditchfield.co/011. Imagine never having to spend time agonizing over wha...

It's my birthday and I'm turning the BIG 5-0!  I never thought turning 50 would hit me quite like this. Sitting on a beach in Jamaica, watching the waves roll in, I found myself deep in reflection—about life, about business, about the things I wish I had known sooner. Some lessons I learned the easy way, but most? They came through the struggles, the pivots, the hard-won moments of growt...

Today’s episode of No BS Business School is a little different—and by that, I mean it’s the last one.  After 285 episodes of real talk, hard-won strategies, and this incredible community, it’s time to close this chapter and step into what’s next. I want to start with a huge thank you. This podcast has grown, evolved, and become what it is because of YOU.  Every single message, listen, and story yo...

Wondering if you’re ready to invest in paid ads for your business?  Megan Shields, CEO of ChimeHouse Media, joins me to break down everything you need to know about transitioning from organic marketing to paid advertising. In this episode, we discuss how to recognize the right moment to start running ads, the common pitfalls that can drain your budget, and how ads can become your secret weapon for...

As we’re getting closer to the end of the year and I’m starting to finalize my planning for 2025, I’ve been thinking a lot about where I was when I started my business in 2020 compared to where I am now. It's normal to question yourself in business and if you’re sitting in a place where you’re wondering if you’re making some of the right decisions, I thought I’d share with you today 6 things...

If you’re sick of spinning your wheels trying to nail down the perfect niche, this episode is exactly what you need!  We’re diving headfirst into the strategy behind choosing a profit-focused niche—one that aligns with your expertise and actually makes you money (because, let’s be honest, we’re not here for hobbies). In this episode, I’m breaking down the four key factors you need to get crystal c...

Do you ever feel like you’re putting your heart and soul into launching something… only to be met with silence? You’ve spent weeks, maybe even months, preparing, promoting, and posting, yet when the big day arrives... crickets. It’s frustrating, right? You start to wonder if maybe it’s you, or if your offer just isn’t good enough. Spoiler alert: it’s not you, and your offer is good enough.  Today,...

Ever feel like you’re on the verge of hitting those big financial goals, but something keeps getting in the way? You’re not alone!  Four years ago this week, I launched my very first online course with no clue what I was doing. I left a successful 20-year career, jumped into entrepreneurship without a plan, and figured it out along the way. Now? I’ve replaced and doubled my salary—and I’ve never l...

Imagine this: You’re trying to sell your amazing service or course, but something feels off. You’re pushing, using all the tactics you’ve seen other successful online businesses use, but deep down, you’re uncomfortable. It feels manipulative, and you’re worried it might be turning off your audience. Sound familiar? Well, you’re not alone. In today’s episode, we’re diving into the world of bro mark...

Ever feel like you’re running a million miles a minute but not actually moving the needle in your business? 🙋‍♀️ In today’s episode, I’m breaking down how to plan your perfect work week —because let’s face it, we all need a little structure to stay productive without burning out. The secret sauce? It’s all about daily rituals , focus areas , and time blocking . Whether you’re a business owner jug...

Have you ever wondered why, despite all your passion and purpose, your business isn’t quite hitting the mark? You’re not alone.  In today’s episode, I’m breaking down the top five mistakes purpose-driven entrepreneurs (like you!) make when trying to scale their businesses to six figures.  Spoiler: I’ve made them all, and I’m here to help you avoid them! What you’ll learn in this episode: Why think...

Is it just me, or does it feel like this year has been one wild ride?  If you’ve ever had a season in business where you’re just trying to keep your head above water, trust me, I’ve been there. This year pushed me harder than I ever expected, and it taught me some of the most powerful lessons of my career. In my latest episode, I’m pulling back the curtain on what has easily been the most challeng...

If you want to go from becoming good at sales to being great at sales, what you need to narrow down on knowing how aware your potential customers are of their own problem. Whether you're selling a product, service, online course or run a brick and motor, understanding the 5 stages of awareness will move your business forward. I'm revisiting one of my favourite past conversations in this...

Ever felt like you’ve stumbled your way through creating an online course?  Trust me, you’re not alone. After selling multiple-six figures of digital offers online, I've made my fair share of mistakes, and in this special episode, I'm revisiting the conversation to lay them all out on the table again.  Because, let’s face it—we often learn more from our slip-ups than our successes. In th...

Have you ever felt like you’re just spinning your wheels in your business, uncertain about the steps you need to take to reach that coveted six-figure mark? Trust me, I’ve been there too. Let me take you back to the early days of my online business journey. I vividly remember the overwhelm, the confusion, and that nagging feeling of being a little bit lost. I was determined to bring my offline exp...

Ever feel like you're just treading water in your business, unsure of what makes you truly stand out?  Well, STOP right there and join me in this episode where we'll uncover your entrepreneurial superpower. Trust me, it's time to rediscover why you started this journey and get fired up about your unique strengths!  In this episode, we're diving into how identifying and leveragi...

This might sound weird, but it’s the truth. You’re a leader in your business, even if you’re a solopreneur. The question is, are you leading with courage? Tough one, right? That's why I brought in some help to dive deep into what leadership really means and how we can show up bigger in our businesses by embracing our leadership superpowers. The incredible Lindsay White joins me to unpack this...

Books have been my guiding force to get healthy again after a pretty hard season of life.  In this episode, I’m sharing my favorite ones that helped me get back in the game. And there's one book I always return to when I need a mindset shift. I’m diving deep into how Matthew McConaughey's Greenlights became my new business mindset coach. Over the past six months, I’ve been on a journey o...

Get ready for a website transformation that’s going to blow your mind! Today’s episode is an absolute game-changer. We’re diving deep into the magic of the "above the fold" section of your website. This is the very first thing your visitors see, and trust me, it can make or break their entire experience. If you’re ready to boost engagement, reduce bounce rates, and skyrocket your convers...

Sales Pages... Please Make Them Stop!⁣ ⁣ Ever feel like your sales page is a never-ending novel? You're not alone! I'm not sure who started the rumor that they need to be 6000 miles long to be effective, but it's time we revisit this conversation.⁣ ⁣ In this episode of the podcast, I'm diving into some common sales page mistakes that aren't often talked about in the online...

Over the years, I’ve learned what makes a website truly shine and what drags it down. Today, I’m sharing five easy tweaks to make your website work harder for you. Ever thought about those social media icons in your header? They might be sending visitors away! And, a dedicated testimonial page? It could be dating your site more than helping it. Let’s simplify those lead forms, optimize your thank...

What's hottest lead generation strategy to grow your email list? Quizzes!  If you’ve ever wondered how to create a quiz lead magnet that truly converts, you’re in for a treat. Today, I’m chatting with none other than Josh Haynam, the brilliant co-founder and CEO of Interact, an AI-powered quiz software platform. Josh has an incredible journey – he founded Interact 11 years ago and bootstrappe...

Let's get real... trying to run your business while being a full-time parent during the summer is no joke! And, it can stir up a lot of those pandemic memories we’d rather forget. So, how can we balance parenting and business during school breaks? In this episode, I'm thrilled to chat with Carley Aroldi, a brilliant clinical play therapist and childhood mental health expert, who’s here t...

I can name a million times I wanted to quit my business, including when my mic didn't connect properly when I recorded this episode...  Yep, you might notice the sound isn't quite what you're used to, but this conversation is one we really need to have. When is it time to quit your business? Today, we're diving into a topic that's not always easy to talk about but is oh-so...

Today, we're diving into a hot topic that touches almost everyone: social media burnout. It's real, it's rampant, and it's exactly what we're tackling in today's episode. Joining us is the incredibly talented Rebecca Stanisic, a freelance writer, speaker, and the content strategist every solopreneur dreams of. She’s here to help us navigate the choppy waters of conten...