Evergreen Marketing, Simplified | Podcast Marketing, Evergreen Sales Funnel & Lead Generation for Coaches & Consultants

You’ve been showing up. You’ve taken the courses. You’re doing everything “right”…  So why does your business still feel stuck? This is the question that so many purpose-driven entrepreneurs are asking—and in this first episode of a special 4-part series, I’m unpacking the answer. Because the real problem? Isn’t your offer. Isn’t your work ethic. It’s that the traditional business model doesn’t re...

Need a boost? This one’s a pep talk. Not a how-to. Not a training. Just a real, honest, heart-to-heart to get you out of your head—and back into action. Because this week, I did something that scared me. I went live on Facebook for the first time snice last year… and I was nervous . I questioned everything. I doubted myself in real-time. And for a minute, I almost didn’t show up at all. But I did....

You care about making a difference—and building a business that actually lasts. But showing up online, staying consistent with your content, and trying to sound like yourself in the process? That’s where a lot of entrepreneurs get stuck. If you’ve ever felt overwhelmed by content creation—or like your message is getting lost in a sea of “shoulds”—you’re going to love this conversation. Today, I’m...

Paid ads that actually feel good ? Yep. It’s possible—and this episode proves it. If you’ve ever thought, “I know I need more visibility… but I don’t want to feel like I’m selling out,”  or “I tried ads once. I lost money and felt gross the entire time.” You’re not alone—and you’re not doing it wrong. So many purpose-driven entrepreneurs avoid paid ads because they think the only way to make them...

Feeling stuck in your business—even though you’re working nonstop? Here’s the hard truth that changed everything for me (and might be exactly what you need to hear too). “I’ve been at this for a while, and I care so much about what I do—but I feel like I’m running in circles. I’m working so hard, but nothing seems to be moving. How do you know when it’s time to change something—or if maybe you’re...

You care about making a difference—and building a business that actually lasts. If you've ever wondered how to create predictable, recurring revenue without losing the heart behind why you started, you’re going to love this conversation. Today, I’m joined by Stu McLaren , membership expert and co-founder of Membership.io, to pull back the curtain on what it really takes to build a sustainable...

You didn’t start your business just to make money.  You started it because you care. Because you know you’re meant to build something that matters. But when it comes to actually weaving impact into your business — without losing your profit, your momentum, or yourself — it can feel overwhelming fast. Where do you even start? How do you do it the right way — in a way that's authentic, sustaina...

You’ve heard it before: just push through. Hustle harder. Do more. But what if the real reason you're stuck, exhausted, or spinning your wheels in business… has nothing to do with strategy or mindset—and everything to do with your nervous system? In this episode, I’m joined by the brilliant Masha Kay, a Nervous System and Breathwork Coach who helps high-performing women grow sustainable, prof...

What actually changes when you stop building your business in isolation—and step into a room full of women who are building bold, mission-driven businesses too? In this episode, I’m sharing the most important lessons I brought home from my first in-person mastermind, hosted by the amazing Amy McLaren. What I thought would be a few days of high-level strategy turned into one of the most clarifying,...

What does it really take to build a charity that lasts—and how can entrepreneurs integrate meaningful impact into their business model without waiting until they “make it”? In this episode, I’m joined by Amy McLaren, founder of Village Impact , author of Passion to Purpose , and one of the most admired voices in the purpose-driven business space. Amy has helped bring education to thousands of chil...

If you’re doing all the “right” things in your business—but still not seeing the growth, traction, or revenue you expected—this episode is for you. In today’s episode, I’m breaking down the #1 mistake I see purpose-driven entrepreneurs make : building their business on the wrong model . This isn’t about your marketing. It’s not about your mindset. It’s about the structure holding your mission—and...

You didn’t start your business just to make money. Sure, you want to be paid well for your work (and you should be). But deep down, you’re building something bigger—something that leaves a legacy, creates real change, and feels meaningful every step of the way. In this episode, I’m pulling back the curtain on the deeper “why” behind your business and helping you reconnect with the mission that sta...

If you’ve ever felt overwhelmed trying to figure out what tech you actually need to run your online business—you’re not alone. When I first started, I wasted hours (and way too much money) testing tools that promised everything and delivered… nothing. In this episode, I’m cutting through the noise and sharing the exact tools I use to run a profitable, streamlined online business. Whether you'...

Ever felt that sinking feeling after hiring a business coach, realizing too late that they weren’t the right fit?  You’re not alone. With zero regulation in the coaching industry , it’s far too easy to invest in someone who’s great at marketing but lacks the real business experience to help you grow. In this episode, I’m walking you through the seven essential questions you need to ask before hiri...

Ever feel torn between standing up for what matters and protecting your business? In today’s world, staying silent isn’t always the safest option. Your customers are paying attention, and values-driven businesses are the ones earning trust—and sales. But how do you advocate for what matters without risking backlash, losing customers, or hurting your brand? That’s exactly what we’re breaking down i...

Have You Been Told Profit and Purpose Can’t Coexist? Think Again. What if I told you the key to scaling your impact and avoiding burnout starts with embracing profitability? Too many purpose-driven women feel torn between staying true to their mission and creating financial success—but it doesn’t have to be that way. In the debut episode of The Business of Good , I’ll take you behind the scenes of...

Have you ever felt torn between making money and staying true to your mission? What if embracing profitability was the key to scaling your impact and preventing burnout? In today’s episode of The Business of Good, we’re diving into the often-misunderstood relationship between profit and purpose. I’ll start by debunking the myth that you have to choose between making a difference and making a livin...

Does selling ever feel like a tightrope walk between your values and your bottom line? What if you could grow your revenue and build trust without feeling sleazy? It’s possible—and I’m breaking down exactly how in today’s episode. In this episode, we’re diving deep into the heart of ethical sales.  You’ll discover: What ethical sales truly means and how it differs from outdated, pushy tactics. The...

Have you ever felt like something is secretly holding your business back—but you can’t quite put your finger on it? It’s often not the big, obvious mistakes that stall our growth, but the sneaky habits we barely notice. In this episode, I’m uncovering the three silent growth killers that could be quietly sabotaging your business success: 1. Overthinking every decision. 2. Saying yes to the wrong o...

Do you ever feel paralyzed by the fear of judgment, worried about what people will think if you show up as your true self? What if I told you that not everyone needs to like you—and that’s actually a good thing? In this special listener coaching episode, I tackle one of the most common fears holding entrepreneurs back: the fear of being disliked. Claire, a listener, shares how this fear has kept h...

Are you working harder than ever but still not seeing the results you want in your business? You’re not alone. The truth is, it’s often not about strategy—it’s about mindset. Yes, even a business strategist is telling you this! In this episode of The Business of Good , I’m walking you through 5 powerful mindset shifts to help you detox the toxic thoughts holding you back and start building the bus...

Have you ever felt like your inner critic is holding you back from reaching your full potential? That little voice that whispers doubts, fuels stress, and keeps you second-guessing your decisions? It’s time to silence it—for good. In this episode of The Business of Good , I’m sharing the ONE quiz that helped me uncover the root of my critical inner voice and how it’s been sabotaging my success. Af...

You’re showing up, posting content, sending emails—but when it comes to actual sales? Crickets. If people are watching but not buying , there’s a reason. And it’s not because your offer isn’t good enough. In today’s episode, I’m breaking down exactly why they’re not saying yes—and how to fix it without feeling pushy, awkward, or salesy. This is about ethical sales that actually work—the kind that...

What do you do when the people closest to you don’t believe in your business? You’ve felt it, right? That sting when someone treats your business like a little hobby or gives you the look —you know the one. It’s frustrating, it’s discouraging, and it makes you wonder if you’re really cut out for this. In this Listener Question Episode, we’re diving into a real question from Sarah, who’s feeling ex...

Ever feel like you’re putting in the work but still stuck at the same revenue level? Maybe you’ve hit $30K in your business, and while that’s no small feat, scaling beyond it feels impossible. I get it because I’ve been there. In this episode, I’m breaking down exactly what I’d do if I had to start over and scale from $30K to $100K in business. Spoiler: It’s not about working harder—it’s about wor...