Evergreen Marketing, Simplified | Podcast Marketing, Evergreen Sales Funnel & Lead Generation for Coaches & Consultants

Most nonprofits don’t fail because of weak missions or lack of passion. They stall out because they’re using strategies that simply don’t work anymore. When I was leading my first nonprofit, I did everything the traditional playbook told me to do — events, grants, constant hustling.  And yet, no matter how hard I pushed, growth felt impossible. It wasn’t until I questioned those old strategies and...

You’ve probably been told that Instagram is where you have to be, or that TikTok is the only way to grow fast.  But what if the real secret to visibility, authority, and opportunities is sitting right under your nose… on LinkedIn? I used to think LinkedIn was just for résumés and recruiters—but today, it’s one of the most powerful places to grow your business and get noticed as a thought leader. ...

If you’ve ever wondered whether a mastermind could really move the needle in your business—this episode is for you. I’m pulling back the curtain on what masterminds are, why they matter, and how they’ve shaped both my own journey as a participant and as the leader of Legacy, my mastermind for purpose-driven entrepreneurs. You’ll hear the founder story behind Legacy, the unique way it blends mentor...

If you’ve been feeling the end of summer slump or wondering how to make the last few months of the year really count, this episode is your quick reset button. August is the perfect time to step back, breathe, and make sure you’re focused on the things that will actually move the needle. In this episode, I’m sharing my go-to 20-minute business check-in — the exact review I use to see what’s working...

What comes to mind when you hear the word philanthropy ? If your brain goes straight to billionaires, black-tie galas, or foundations with marble walls... you’re not alone. But that version of philanthropy? It’s outdated—and it’s holding too many of us back from stepping into the impact we’re meant to make. In this episode, I’m breaking down what modern-day philanthropy really looks like—and how t...

After sharing the story behind my evolution on my last episode, the questions started rolling in—DMs, emails, voice notes.  “Are you still working with entrepreneurs?”  “Is this just for nonprofits now?”  “What’s actually changing?” In this episode, I’m answering all of it. I’m walking you through the next chapter of my business—what’s changing, what’s staying the same, and how I’m expanding to se...

Something’s been shifting behind the scenes… and today, I’m finally putting words to it. In this episode, I’m sharing the real story behind the pivot I’m making in my business—the moment that sparked it, the deeper reason behind it, and how it’s going to help you build a more sustainable, purpose-driven business that gives back. If you’ve ever felt like something was missing in the work you do—or...

What happens when you’ve spent your whole career doing meaningful work… but you’re still underpaid, undervalued, and quietly burning out? This week, I’m joined by Kim Kiel—a brand voice expert, copy coach, and former nonprofit pro who walked away from a 20-year mission-driven career to start something of her own. At 42, with two young kids and no plan B, Kim left the “safe” path. What followed was...

If you’ve ever felt called to create real change in the world—but ended up overwhelmed, burned out, or unsure of where to start—this episode is for you. I’m pulling back the curtain on what it actually takes to lead with purpose. Because after founding three nonprofits and raising millions for causes I believe in, I can tell you this with certainty: passion isn’t enough. In this episode, I’m shari...

Hate writing sales copy? You’re not alone. For a lot of purpose-driven entrepreneurs, writing a sales page feels like stepping into someone else’s shoes—and not in a good way. The language feels forced. The tone doesn’t sound like you. And somewhere in the back of your mind, you’re wondering… Do I really have to use these tactics to make a sale? In this episode, we’re flipping the script on everyt...

Feeling exhausted by the pressure to show up perfectly on Instagram? This episode will feel like a deep exhale. This summer, I’m sharing shorter solo episodes with actionable ideas you can implement quickly—because the season is busy enough without adding more to your plate. Today, I’m taking you behind the scenes of my own social media shift... why I’ve stopped treating my feed like a storefront,...

If you’ve ever felt that tight, uneasy feeling when someone tries to push you into buying—this episode will help you understand exactly why. This summer, I’m sharing shorter solo episodes packed with actionable insights you can implement quickly—because the season is busy enough without more overwhelm. Today, I’m breaking down the three sales tactics I’ll never teach you—and why they quietly erode...

You’ve built something you’re proud of—but maybe, without even realizing it, you’ve been carrying relationship advice that doesn’t fit the life you’re building anymore. You care about making a difference through your business. You want your success to feel aligned—not just in your work, but in your marriage, too. And you’re ready to let go of the outdated rules that keep you small. That’s exactly...

If you’ve ever worried that giving back will drain your bank account or derail your goals, this episode will help you breathe easier. This summer, I’m sharing shorter solo episodes packed with actionable ideas you can implement quickly—because the season is busy enough without more overwhelm. Today, I’m breaking down three simple, sustainable ways to fund the causes you care about— without sacrifi...

Have a creative spark you’d love to turn into a business — but no idea where to start (or how to do it without selling out)? This episode is your permission slip. I’m sitting down with one of my Legacy Mastermind students and a total creative force, Maude MacDonald — aka The Retro Quilter — to talk about what it really looks like to build a business around your art, your voice, and your joy . Over...

Tired of the hustle mindset that never takes a vacation? In this short solo episode, I’m sharing exactly how I’m approaching summer differently this year. If you’ve been feeling stretched thin—or like your business is running you—these 4 shifts are designed to bring you back to what matters. It’s not about doing less for the sake of it. It’s about doing what actually works for your life and your b...

You’ve heard that mindset matters in business — but what if it’s not your mindset holding you back… it’s how you feel in your body ? In this episode, I’m joined by Registered Dietitian and body image expert Lindsay Martens for a powerful conversation about the invisible pressure so many women in business are carrying. From visibility and confidence to pricing and burnout, we’re unpacking how body...

You care deeply about the work you do - but if you’re coming from the nonprofit world, you might be feeling stretched thin, underpaid, and wondering if there’s a better way to make the difference you’re here to make. In this episode, I’m sharing the story of how I left a 20+ year career in fundraising and nonprofit leadership to build a business that still puts purpose first— but also pays me well...

You want to give back through your business - but when it comes to choosing a charity, you feel a little… stuck. How do you know which organizations are actually making a difference? What should you look for before you donate? And what if you accidentally support something that looks good but isn’t aligned with your values? If you’ve ever asked those questions (quietly or out loud), you’re not alo...

You’ve built something you’re proud of—but deep down, you know something’s still missing. You care about making a difference through your business. You want to be seen for the work you actually care about. And you’re ready to grow in a way that finally feels aligned. That’s exactly why I brought back my signature course— with a whole new name, fresh updates, and a bigger mission behind it. In this...

You’ve done everything “right.” The career, the credentials, the calendar that somehow stays full year after year. But underneath the success, you’re quietly wondering… Is this really it? In today’s episode, I’m joined by business coach, author, and top podcast host Shannon Russell—who walked away from a successful career in television to start a business that finally fit the life she actually wan...

You don’t get to your second act in business without learning a few things the hard way. In this short and honest episode, I’m sharing the 3 things I’d do differently if I was starting my business today. If you’ve been trying to build a business that feels aligned but keeps getting pulled in a million directions, this one’s for you. Let this be your permission slip to do it differently, without bu...

You care about making a difference through your business—but something keeps holding you back. “I’m not ready.” “I’m too small to make a difference.” “I don’t want to get it wrong.” Sound familiar? If you’ve been telling yourself any version of those stories, this episode is for you. This is Part 4 of my 4-part series on growing a business that gives back—and today we’re busting through the bigges...

You care about doing something meaningful through your business—but when it comes to choosing what that is, you feel stuck. What cause should I support?  How do I choose something that feels personal—but still makes sense for my brand?  What if I get it wrong? If you’ve ever asked those questions, this episode is for you. This is Part 3 of my 4-part series on growing a business that gives back—and...

You've got the skills, the passion, the heart—it’s all there. Now all you need is a way to turn what you already believe in into something that actually moves your business forward. Welcome to Part 2 of my 4-part series leading where I’m showing you how to grow your business with one simple, powerful strategy that won’t cost you more money, demand a bigger audience, or make you start from scr...