Evergreen Marketing, Simplified | Podcast Marketing, Evergreen Sales Funnel & Lead Generation for Coaches & Consultants

If you have a podcast — or you’re thinking about starting one — chances are you’ve already wondered how AI fits into the picture. Can it save time? Can it help you grow faster? And more importantly… can it actually help you build a profitable podcast without watering down your voice or your authority? In this episode of Run Your Damn Business , I’m breaking down when AI helps your podcast grow — a...

Podcast monetization isn’t impossible. Most people just started a podcast without a clear plan for how it would support their business.  If you’ve been publishing episodes consistently, showing up every week, and still wondering why your podcast isn’t leading to more sales, this episode is for you. In this episode of Run Your Damn Business, we’re talking about the quiet podcast monetization pitfal...

Choosing a profitable podcast niche is one of the most important decisions you’ll make if you want your show to actually lead to sales. Yet most people approach podcasting backwards — picking a topic they enjoy, creating nurturing content, and then wondering why their podcast never turns into real revenue. In this episode of Run Your Damn Business , we’re talking about how to identify a profitable...

If you’ve been thinking about starting a podcast — or you already have one and you’re quietly wondering why it’s not bringing in clients — this episode is for you. One of the questions I hear most often is: “Is a podcast actually the right move for my business… or is it just another content commitment I don’t have time for?” And it’s a fair question. Because while podcasting can be an incredibly p...

If you’ve ever wondered how some podcasters manage to publish consistently without burning out, this episode breaks it down. In this episode, I’m walking you through the podcast recording system I use to plan, record, and release three podcast episodes every week. This is the exact process that has allowed me to build the level of show I have today — one that’s consistent, sustainable, and actuall...

If the thought of creating more content for Instagram makes you tired before you even start, this episode is for you. Growing an email list has quietly become one of the most important small business strategies for finding clients online — but most advice still assumes you’re willing (or able) to live on social media. For many women running small businesses, especially in their 40s, that model sim...

Have you ever hit a point in your business where everything used to work — and suddenly it doesn’t anymore? You’re still showing up. You’re still trying all the strategies. But momentum has slowed, revenue feels unsteady, and no matter what you do, it feels like you’re in a business slump.  This episode of Run Your Damn Business is for small business owners who feel caught in what I call the S-cur...

You’ve been doing all the hard work to attract more clients with your podcast. You’re showing up, publishing episodes, and sharing valuable insights — but no matter how much effort you put in, it’s not turning into sales. If that’s you, you’re not alone. And more importantly, you’re not doing anything wrong. In most cases, there’s just one simple mistake that’s preventing your podcast from becomin...

Let’s talk about email — and before you even think about skipping this episode, stay with me for a minute!  Because whether you love email or hate it, it is still one of the most powerful business assets you own. And if you’re already sending emails but not seeing the open rates you want, this episode will help you fix that without sending more emails or rewriting your entire strategy. I’m breakin...

If your business feels inconsistent — leads up and down, sales unpredictable, marketing exhausting — stability is probably what you’re craving most right now. In this episode of Run Your Damn Business , I talk openly about why podcasting has been the most stable business asset I’ve ever built — and why it works so well for small business owners who are tired of chasing content, trends, and algorit...

If your marketing feels heavier, less effective, or more exhausting than it used to — you’re not imagining it. In this episode of Run Your Damn Business , we talk about why so many capable small business owners feel stuck right now, even though they’re working harder and doing “all the right things.” This isn’t about motivation or mindset — it’s about real shifts in the online market that most bus...

Starting a small business later in life comes with a different set of priorities — and most online business advice completely ignores that reality.  In this first episode of Run Your Damn Business , I’m sharing the behind-the-scenes context for this show: why I left a successful corporate career, what surprised me most about building a small business online in my 40s, and why so much of the advice...

Big changes are happening, and I couldn’t wait to share them with you! 🎉 After years of hosting No BS Business School, followed by The Business of Good and working with thousands of entrepreneurs, I realized it was time for a different kind of conversation. One that reflects what it actually takes to run a business in your forties and beyond — without burning out, watering yourself down, or tryin...

Sometimes the bravest thing we can do as entrepreneurs is admit when something isn’t working — even when it looks perfect on paper. This is the FINAL episode of The Business of Good. I’m pulling back the curtain on one of the hardest lessons I've learned in my business journey - the pivot that didn’t land, the launch that fell flat, and the lessons that came from realizing that heart and stra...

Have you ever heard a story that completely shifted how you think about leadership and business? That’s exactly what happened to me after this conversation. In today’s episode, I’m talking with Scott Gates, the founder of Awake Window & Door Co. — a company that’s doing business in a way I’ve never seen before. They’re not just building luxury products; they’re building opportunity by hiring p...

You’re showing up, serving hard, and doing work that matters — but those yeses you’ve been working toward still feel out of reach. The truth? It’s not about doing more... it’s about following a simple, proven path that turns strangers into supporters with ease and integrity. In this episode, I’m walking you through The Yes Path — my three-step framework that works whether you’re running a business...

Ever wondered what really happens at a business retreat? In this episode, I’m taking you behind the scenes of my annual Legacy Mastermind Retreat — three days of courage, visibility, connection, and transformation. You’ll get a sneak peek into how I structure the retreat, the guest experts joining us, and the little touches that make it so special. But I won’t just give you a look inside Legacy —...

If you’ve been in the nonprofit space for any length of time, chances are you’ve been handed advice that sounded inspiring… but in practice left you spinning your wheels. I know I have. In fact, there are four pieces of advice I’ve heard over and over again that I believe are more harmful than helpful — especially if you’re trying to grow your revenue in today’s world. The tricky part? This advice...

Sales copy can make or break your business. For years, I wrote all of mine—emails, opt-ins, and sales pages—and I thought I was doing just fine. But here’s a hard truth I had to face... even good DIY copy was holding me back. For the first time, I hired a professional copywriter, and the results were game-changing. In this episode, I’m pulling back the curtain on why I’ll never write my own sales...

If you’ve ever spent hours pulling together a nonprofit newsletter — only to feel like no one’s reading it — you’re not alone. For years, I felt the exact same way. Back when I was leading a nonprofit, the newsletter was my least favourite task. Month after month, I’d open up Mailchimp, stare at that empty template, and wonder how I was going to fill it this time. I’d cram in updates, events, and...

Ever freeze up when it’s time to write a sales page, record a podcast, or share something on social — and suddenly you can’t think of a single story to tell?  You’re not alone.  Stories are the heart of marketing and sales, but without a system, they’re easy to forget. In this episode, I’m sharing the exact process I use to collect and organize stories so they’re always ready when I need them. You...

I love a good quiz!   But not the kind you find in the back of a magazine — the kind that gives you real clarity about your next move as a nonprofit leader. When I was running my first nonprofit, I spent years hustling for growth in all the wrong places. I was chasing grants, pulling off big events, and working myself to the bone — but no matter how hard I tried, it always felt like we were runnin...

Imagine this...  You’ve got a program you’re excited to launch. You’ve been showing up for your audience, sending emails, posting on social, maybe even running a few webinars. You know your people are out there—but when it comes to planning your content runway, you’re stuck wondering: What do I say each week? This is such a common problem—and the good news is, there’s a simple solution! It’s calle...

If you’ve ever wondered if you can grow a meaningful platform without chasing algorithms, follower counts, or cookie-cutter strategies… this episode is for you. Sarah Robertson-Barnes has done exactly that.  As the founder of Sustainable in the Suburbs , Sarah has become a leading voice in sustainable living for suburban families — not because she followed every “growth hack” in the book, but beca...

Ever poured your heart into growing your list, only to hear crickets when launch day came? I’ve been there too—more than once. In this episode, I’m pulling back the curtain on the 60-day runway I use to make sure my launches don’t just feel good, but actually work.  At the heart of it?  A lead magnet that’s more than a freebie—it’s the first step toward the transformation you’re selling. You’ll le...