Jan Ditchfield | Podcasting for Business Strategist & Podcast Marketing Expert
Evergreen Marketing, Simplified | Podcast Marketing, Evergreen Sales Funnel & Lead Generation for Coaches & Consultants
**TOP 3% GLOBALLY RANKED MARKETING PODCAST** Are you a coach, consultant, or course creator struggling with lead generation, trying to figure out podcast marketing, or wondering how to build an evergreen sales funnel that actually works? Are you tired of building your business around constant content, social media, and launches—only to feel like your revenue is inconsistent or harder than it should be? Have you tried using your podcast for business growth, but it still feels unclear how it’s supposed to drive audience growth, attract leads, and turn into real sales? If that sounds like you, yo...
Author
Jan Ditchfield | Podcasting for Business Strategist & Podcast Marketing Expert
Category
Podcast website
Latest episode
Jun 17, 2026
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Episodes
37 // My Highest Download Month: What Evergreen Marketing Taught Me 03.04.2026 10:36
What if the thing you’ve been building is working… you just haven’t stopped long enough to see it? This episode is a little different. We’re talking about evergreen marketing, but not in the way you normally hear it. Not as a strategy you plug into your business, but as something you build over time, often without realizing just how much it’s compounding beneath the surface. Because March ended up...
36 // The Simple Online Marketing Metrics to Track That Actually Drive Evergreen Sales 01.04.2026 20:50
If you’ve ever felt like you’re doing all the right things in your online marketing but still not seeing consistent revenue, this episode is going to shift how you look at your business entirely. Because more often than not, it’s not your strategy that’s broken—it’s that you’re not tracking the right data to support it. In this conversation, we’re stripping things back to what actually matters whe...
35 // How to Start a Podcast for Business (That Actually Drives Sales) 30.03.2026 15:30
If you’ve been thinking about how to start a podcast for business, or you already have one and it’s not leading to clients or sales, this episode is going to shift how you think about it. Because most podcasts don’t struggle from a lack of effort… they struggle because they were never set up to support an online business in the first place. I share a bit of my own experience in this one—starting m...
34 // If You Only Do 3 Things a Day to Grow Your Online Business, Make It These 27.03.2026 12:57
If you’re trying to grow your online business but feel like you’re constantly guessing what to focus on each day, this episode brings you back to what actually matters. When time is limited—and for most women building an online business, it is—the answer isn’t doing more. It’s doing the right things consistently. In this episode, I walk you through three simple, non-negotiable daily habits that cr...
33 // Why Podcast Guest Interview Episodes Don’t Grow Your Online Business (And What to Do Instead) 25.03.2026 14:31
If you’re using your podcast for business, but it’s not actually leading to clients or revenue, this might be the missing piece. For a lot of entrepreneurs, especially in the online business space, guest interviews feel like the obvious strategy. You bring people on, you share valuable conversations, and it seems like a great way to grow your podcast and build authority. But here’s what I’ve seen...
32 // Email Marketing: 3 Ways to Repurpose Podcast Content into Emails That Get Opened 23.03.2026 11:24
If you’ve ever struggled with email marketing for your podcast, you’re not alone. One of the most common strategies taught in email marketing is to simply recap your episode and link it out—but that approach is outdated and often ineffective. In this episode, I’m breaking down a smarter way to use email marketing to support your podcast growth, without writing emails that feel repetitive or get ig...
31 // Burnout in Online Business: Why I’m Building a Slower, More Sustainable Business 20.03.2026 10:10
If you’ve been building an online business for a while, you might be feeling this shift too. Things are still working, you can still make money online, but something about how your online business runs no longer feels sustainable. More and more, I’ve been drawn toward evergreen content marketing, a simpler lifestyle business strategy, and podcast marketing for entrepreneurs as a different way forw...
30 // Finding Self-Forgiveness After the Online Business Hustle Era 18.03.2026 14:44
If you’ve been in the online business world for a while, you might have caught yourself thinking… it worked—but I’m not sure I’d build it that way again. In this episode, I’m unpacking a shift I’ve been hearing more and more from women in business. Not about how to grow faster or how to make money online, but about what it actually cost to build our businesses the way we were taught to. Because ma...
29 // How to Grow Your Podcast (3 Proven Ways to Boost Your Podcast Downloads) 16.03.2026 13:39
If you’ve been wondering how to grow your podcast and get more podcast downloads, you’re not alone. I talk to so many entrepreneurs who start a podcast thinking the audience will naturally grow over time, only to find themselves stuck under a hundred downloads an episode and wondering what they’re doing wrong. The truth is that how to grow your podcast has a lot less to do with posting more conten...
28 // Evergreen Marketing: The Power Move That Gave Me My Time Back 13.03.2026 14:20
Want to reclaim your time while building a sustainable online business? Evergreen marketing is the answer. For a long time, I believed growing a successful online business meant being constantly visible — posting nonstop, launching over and over again, and always chasing the next opportunity for online visibility. But over time, that hustle started to steal the very thing I wanted most from entrep...
27 // Launch Debrief: How Podcast Marketing Fueled My Sold-Out Launch 11.03.2026 20:26
If you’ve ever wondered what podcast marketing actually looks like when it’s driving real revenue in a business, this episode is a behind-the-scenes breakdown of my latest launch. I recently opened enrollment for my high-touch program Podcasts That Convert , and the entire launch was powered almost entirely by podcast marketing instead of social media. In this episode, I’m sharing the real story o...
26 // Why I’m Leaving Instagram (And Growing My Online Business Without Social Media) 09.03.2026 14:44
What does it actually look like to grow a business without social media? For years, entrepreneurs have been told that visibility online requires constant posting, endless content creation, and staying active on platforms like Instagram to make money online. But what if that assumption is wrong? In this episode, I’m sharing why I’ve decided to step back from Instagram and focus on growing my online...
25 // From 15 Downloads to $400K in Sales: My Podcast Growth Strategy | Workshop Series Ep.5 06.03.2026 14:33
What does a real podcast growth strategy look like when it actually works? In this final episode of my podcast workshop series, I’m sharing the story behind how my podcast went from just 15 downloads to generating over $400,000 in sales — and why the difference was never the content, it was the strategy. If you’ve been trying to grow your show and wondering why it isn’t turning into real results,...
24 // Why Your Podcast Isn’t Getting Found (And How to Fix It) | Workshop Series Ep. 4 05.03.2026 20:26
If you’ve ever felt like growing a podcast means constantly promoting it on social media, this episode might shift the way you think about podcast growth entirely. Today we’re talking about podcast SEO, and why it’s one of the most overlooked strategies in podcast marketing. While many podcasters focus their energy on creating social content to drive listeners to their show, the reality is that so...
23 // The Exact Type of Podcast Episodes That Sell | Workshop Series Ep. 3 04.03.2026 19:36
If you want to create podcast episodes that sell, you have to stop creating them the way hobby podcasters do. In this third episode of our five-part series on how to make podcasting your number one revenue generator in your online business, I’m walking you through the exact types of podcast episodes that sell — not just episodes that get downloads, not just episodes that inspire, but episodes that...
22 // Want to Make Money Online With Your Podcast? Avoid This Mistake! | Workshop Series Ep. 2 03.03.2026 16:32
If you want to make money online with your podcast, there is one mistake that will quietly sabotage your results before you ever record episode one. In this second episode of our five-part workshop series, This Is How to Make Podcasting Your Number One Revenue Generator in Your Online Business , I’m breaking down the real reason most podcasts do not generate revenue — even when the host is smart,...
21 // The Truth About Instagram For Online Business Owners Nobody Talks About | Workshop Series Ep. 1 02.03.2026 15:22
If you’re an online business owner who secretly feels resentful every time someone says, “You just need to show up more on Instagram,” this episode is for you. There’s a narrative in the online space that Instagram is non-negotiable if you want online business growth. That if you’re serious about building authority, attracting clients, and growing your business online, you have to be visible there...
20 // The ONE Shift That Will Change Your Online Business Growth in Today's Market 28.02.2026 16:17
Online Business Growth in 2026 is not going to come from doing more. It’s going to come from doing one thing strategically — and doing it well. If you’ve been trying to scale your online business by adding more platforms, more content, more launches, or more complexity, this episode will challenge that approach. Because the one shift that will drive sustainable online business growth this year isn...
19 // Why Your Podcast Content is Costing You Clients (And What to Do About It) 25.02.2026 15:03
If you’re trying to grow your business online with a podcast but your episodes aren’t turning into clients, this conversation might sting a little — in the best way. Because the real reason your podcast content is costing you clients has nothing to do with your talent, your mic quality, or how often you publish. It has everything to do with who you’re creating content for. Most podcasters unintent...
18 // Stop Wasting Time On The Wrong Platforms to Grow Your Online Business in 2026 23.02.2026 12:54
If you’re trying to grow an online business in 2026 and feel like you need to be everywhere to stay relevant, this episode is your permission to stop. Running an online business does not require you to show up on every platform, chase every algorithm, or constantly reinvent your marketing strategy. In fact, doing that is exactly what keeps most business owners stuck, scattered, and burned out. In...
17 // Marketing Your Podcast: 5 Things I Do to Get My Podcast Discovered by Ideal Clients 20.02.2026 12:58
Marketing your podcast is not about posting audiograms on Instagram and hoping someone clicks. If you’ve been told that social media is the only way to grow your show, this episode is going to shift how you think about online visibility entirely. Because marketing your podcast the right way has far less to do with constant promotion — and far more to do with intentional strategy before you ever hi...
16 // Most Podcast Advice Won’t Create Passive Income in Your Online Business (And What Will) 18.02.2026 16:38
Passive income sounds simple when you listen to most podcast advice. Start a show. Nurture your audience. Be consistent. Monetize later. But if your goal is real passive income inside your online business, that advice will leave you exhausted instead of paid. In this episode, I’m breaking down why most podcast strategies are built by podcasters for podcasters — not for business owners who want to...
15 // Why Launching Is Burning You Out (And How Evergreen Sales Actually Fix It) 16.02.2026 15:08
Evergreen sales might be the thing that finally gives your business room to breathe. If launching is burning you out, exhausting your audience, and making your revenue feel like a rollercoaster, this episode is your reset. We’re talking about why evergreen sales are not just a “nice to have,” but a smarter, more stable way to grow your online business without living in constant launch mode. For ye...
14 // The 3 Best Offers to Create For Monetizing a Podcast 13.02.2026 11:58
Podcast monetization is not about adding ads and hoping for the best. If you’ve been wondering how podcast monetization actually works for small business owners — and why some shows turn into steady revenue engines while others stay expensive hobbies — this episode is going to shift how you think about your entire strategy. Most women approach monetizing a podcast backwards. They start recording e...
13 // The Real Reasons Why Your Podcast Listeners Aren't Becoming Your Clients 11.02.2026 15:51
You can have a growing podcast, consistent downloads, and listeners who genuinely enjoy your episodes — and still feel frustrated that none of it is turning into clients. If you’ve ever wondered why people listen faithfully but never buy, this episode will make things click. In today’s conversation, I’m unpacking the real reason podcast listeners don’t become clients — and it’s probably not what y...
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