Trevor Mauch, Carlos Zamora

Evergreen Marketing (formerly CarrotCast)

Business EN ↓ 600 episodes

If your business relies solely on you to generate leads and you want to finally get off the ‘marketing hamster wheel’, this is the podcast. We share step-by-step how to execute online, *AHEM!*, Evergreen Marketing to generate consistent, high-quality leads, so you can ultimately build a business of freedom & impact. Every other TUESDAY we interview Carrot members, real estate investors, agents & expert marketers who are crushing lead generation & closing deals so you get a deeper, behind-the-scenes look at how they do it.***Need to grow as a leader? Check out Trevor’s podcast: https://link.cht...

Author

Trevor Mauch, Carlos Zamora

Category

Business

Podcast website

carrot.com

Latest episode

Jun 23, 2026

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Episodes

Serve the Seller: Giving Money BACK After a Deal + Transparent Negotiation w/ Seth Rouch 14.05.2024

What real estate investor would be crazy enough to give a chunk of their profits back to the house seller after closing a deal? Seth would. His refreshing approach to investing has helped him not only consistently close profitable deals, but to gain a sense of fulfillment & peace. I invited him to share a story about how he was able to truly serve a seller and help them out when they needed it mos...

Why are Carrot Sites Text Heavy? | Long Form vs Short Form Copy 09.05.2024

How much text do you need on a page to rank? what about converting a website visitor into a lead? Trevor & Brady demystify word count, talk about why Carrot sites are so "wordy," and when to use long-form copy vs. short-form. Listen in! ➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF  ➨ Facebook Group for Evergreen Marketing: https://www.facebook.com/...

Lead-Gen Goldmine: How Pay-Per-Lead Maximizes ROI 02.05.2024

Want to supplement your Evergreen SEO efforts with quality leads, fast? Pay-Per-Lead is a great way to do that. Andy Kolodgie & Brady talk about how to vet a pay per lead company, insider tips on how to get leads cheaper, and other tips to help you get the max ROI from your paid marketing efforts. You can find Property Leads and our other trusted partners in the Carrot Marketplace at marketplace.c...

Consistent SEO Leads from Omni-Channel Marketing Step-by-Step w/ Laurel Sagan 30.04.2024

As a real estate investor in Sacramento for over 25 years, Laurel has learned a thing or two about online marketing. Today she walks us through her journey starting with Carrot 8 years ago and shares the exact steps she took to build a highly memorable brand with an omnichannel marketing approach one step at a time. We talk about how she's niched down on hoarder homes & community development, how...

Page Speed: How to Keep Your Site Loading FAST 25.04.2024

How much does site speed matter for SEO & conversion? How fast is fast enough? What can I do to keep my website loading fast? We're covering all of this and the nitty-gritty of website page speed! Listen in. ➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF  ➨ Facebook Group for Evergreen Marketing: https://www.facebook.com/groups/officialcarrotcommunit...

Building Your First Backlinks & Citations 19.04.2024

This one is packed! We're talking about how to get backlinks, how many you need to rank, buying vs building, and creative ways to get high-authority backlinks with less effort. Listen in!   Mentioned in this Episode: Your first citations: https://help.carrot.com/tutorial/citations/ Google Business Optimization: https://youtu.be/F6w1HFatej0?si=SUcBZnXvCuA_YVrf Carrot site audit: https://carrot.com/...

General Contractor Closes 2 Carrot Deals His First Month w/ Chris Tighe 16.04.2024

Chris is a general contractor who switched over to Carrot from his Hubspot website which "looked cool but was getting [him] no leads." He spent one weekend making Carrot work for his construction business and just four days after launching he got his first lead that turned into a signed contract. And another one a few weeks later that turned into a $150k remodel project! Listen in to find out how...

SEO On-Page Optimization 101 12.04.2024

When it comes to optimizing your content to rank well in Google, what matters most? We cover the foundation, the dos & don'ts of keyword density, headings, meta descriptions, and more! Doing this handful of things right across all of your content is critical if you're just starting your SEO journey. Listen in! ➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EF...

What I Learned From 1,000 Carrot Leads w/ Daniel Cabrera 09.04.2024

Daniel has generated over 1,000 Carrot leads through his Carrot Lead Generation hub, a.k.a. website. He's usually ranked number one in his competitive market of San Antonio, Texas. In our conversation, we talk about: The first steps Daniel took in SEO in the first 90 days and first year What he would do differently in his marketing if he had to start all over How negotiating with his SEO leads is...

How Much SEO does Carrot Do For Me? 05.04.2024

Maybe you're not yet a Carrot member or you're new to Carrot, but you're wondering -"what do I need to buy to get ranked in Google ...how much SEO does Carrot do for me?" The short answer is - there's no automatic shortcut to banking #1. But the good news is, a lot of the foundational work is done for you. Today Trevor & Brady break down the fundamentals so you can understand what time OR money yo...

How to Write High-Ranking Content Using AI 29.03.2024

How do you use ChatGPT & Carrot's tools to create content in less time that has real potential to rank in Google? Trevor & Brady share Google's stance on AI-generated content, how to make sure your content is unique, and what mistakes to avoid when using AI for content creation. Listen in! ➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF  ➨ Facebook Gr...

How to Pick your First SEO Keywords 21.03.2024

With a million keywords to rank for in Google, how do you decide what's going to generate you the most leads? Trevor & Brady share a simple & powerful method for keyword research if you're just getting started with SEO. ➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF  ➨ Facebook Group for Evergreen Marketing: https://www.facebook.com/groups/officialca...

The Polite's of A&E's 50/50 Flip: From Wholesaling to 66 Units + GOLD Marriage Advice 19.03.2024

The way Krystal & Dedric Polite run their marriage and their business is something we could all aspire to. Sure it's cool being on a T.V. show (A&E's 50/50 Flip) and having a $5M real estate portfolio, but the gold nuggets I picked up in my conversation with them were about having a crystal clear vision backed by a purpose beyond themselves, their counter-culture, yet effective approach to dating...

Get Leads NOW with PPC & Facebook Retargeting 15.03.2024

Why and when should you even care about starting Google and Facebook Ads? Trevor & Brady break down the first steps of what to focus on when it comes to paid lead generation, so you can supplement your SEO by getting motivated leads quickly. ➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF  ➨ Facebook Group for Evergreen Marketing: https://www.facebook...

7 Site Conversion Killers & Credibility Boosters 13.03.2024

Not-so-obvious, tactical tips on how NOT to destroy your site conversion. Trevor & Brady share shed light on the biggest causes as to why you might not be converting visitors into leads, so you can understand the exact content & formatting you need if you want a high-performing site. Listen in. ➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF  ➨ Facebo...

Launching w/ Evergreen: A Hub for all of your Marketing 13.03.2024

How do you actually set up your website AKA Lead-gen hub in a way that both Google & prospects love? Trevor & Brady share the fundamentals of what your site MUST have in order to rank & convert leads. Don't settle for random acts of marketing! ;) Listen in. ➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF  ➨ Facebook Group for Evergreen Marketing: http...

Shifting to Evergreen Marketing 13.03.2024

Start here. Is Evergreen Marketing worth it, where does it fit into my business and what even is it? Trevor & Brady lay the foundation & aim to shift the way you think about marketing as a whole, so you can generate better leads with less headache. Listen in. ➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF  ➨ Facebook Group for Evergreen Marketing: ht...

EP 500: The Last CarrotCast Podcast? 12.03.2024

Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A in the Carrot Facebook group Check out Trevor's brand new podcast: The Entrepreneur Freedom Formula ➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF  ➨ Facebook Group for Evergreen Marketing: https://www.facebook.com/groups/officialcarrotcommunity ➨Subscribe to our YT channel...

The Last "Trevor Truck Talk", Consistency, & My New Show 05.03.2024

Over 500 episodes in, we're changing things up big time! Stay tuned next week for my brand new podcast, The Entrepreneur Freedom Formula. ➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF  ➨ Facebook Group for Evergreen Marketing: https://www.facebook.com/groups/officialcarrotcommunity ➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot&nbs...

16-Y.O. Wholesaling Her First 5 Land Deals + Family Investing w/ Michelle & Sophie Bosch 05.03.2024

Meet Sophia. She's 16 years old and learned how to wholesale land this summer. She happens to be the daughter of land coaches Michelle & Jack Bosche, but they're not making it too easy for her. In our conversation Michelle & Sophia talk about her journey of closing her first land deal, how they work together as a family unit with so much going on, and what it takes to make it as a young, new inves...

How to Harness Ambition without Burning Out 27.02.2024

For me and many of other ambitious entrepreneurs, less impact means less joy. That's why this episode, I'm talking about how much ambition is enough (or too much) and more importantly how to harness it by intentionally focusing it on others. This is about burnout prevention. Listen in. ➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF  ➨ Facebook Group...

Top 7 Site Conversion Killers w/ Katie Stapko & Trevor Mauch 20.02.2024

You've worked hard on your website to generate leads. That's why today we're playing defense - Katie & Trevor are taking a look at what NOT to do when it comes to design & conversion. Listen in to find out what you can do to make your website work even harder for your business.   Mentioned in this episode: carrot.com/marketplace https://carrot.com/blog/high-converting-real-estate-website/ 8 Factor...

Loneliness as an Entrepreneur & 4 Ways to Combat It 13.02.2024

For leaders, it's too often lonely at the top. If you feel lonely in a crowded room because you struggle to relate to the people around you, I'm here to share a handful of specific ways that I have combatted this in my life. Stop doing life alone and listen in. CarrotCast.com    ➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF  ➨ Facebook Group for Eve...

From An Unsteady Market in 2023 To A New Framework For 2024: Annual EPIC Planning Call! 30.01.2024

This year I’m going to breakdown my journey, my wins, my mistakes, and what I learned along the way. I’m going to share with you the biggest mindset shifts you can make in conjunction with the framework that help propelled Carrot to getting on INC 5000’s fastest growing companies list for 5 years in a row to scale your business in 2024!   Here’s What You’ll Learn On This Free Call A key philosophy...

A Changing R.E. Industry + Founding & Exiting a Multi-Million REI company w/ Ross Hamilton 23.01.2024

I had the opportunity to sit down with Ross Hamilton, a guy who 1) Built Connected Investors, grew it, and exited for a hefty lump sum, 2) shares unique insight into why the traditional mom & pop real estate investing model is changing as we know it, and 3) grew up riding semi-pro BMX with Dave Mira. Our convo was filled with gold nuggets from the perspective of someone who's scaled as an investor...

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