Evergreen Marketing (formerly CarrotCast)

Nobody wants to lose their hard-earned spot in the top 10 of Google search results. But, what do you do when your rankings take a dive? This week, Mallor & Brady walk you through exactly what to do & the top causes of lost rankings, so you can climb the rankings with a plan instead of panic. Helpful resources related to this episode: Carrot's jam-packed new SEO tools: https://carrot.com/blog/searc...

Want to convert more website visitors into leads who are educated & ready to close? Having the right blog content on your site is proven to boost conversion! But, not just any strategy will work. Today we're breaking down why blogs are still a relevant and powerful marketing tool, the do's and don't of how to use them, and what to post! Mentioned in this Episode: Carrot's content Tools: https://ca...

If you want a consistent & more profitable exit strategy for your properties but don't want the headache of short-term rentals, midterms might be the thing for you. Shona has cracked the code and learned how to get properties & landlords coming to her, locking in tenants quickly, turning over properties in a day, and getting 2-3X return vs other exit strategies. We cover which properties work well...

Trying to figure out what will move the needle regarding SEO can be muddy. Thankfully, there's an easy way! We're going to share some brand-new tools this week & show you: How to get key insights into your website's performance in Google search results, so you can identify top-performing content & laser-focus your SEO efforts How to run an audit of your site & uncover opportunities for optimizatio...

How do you get authentic testimonials, more easily, in a way that leads to more trust and closed deals? This week we’re talking about how to get ’em, what to say, and how to leverage them on your site, so you can create a repeatable process that will pay huge dividends and put your brand above the competition. Listen in!   ➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link...

Wholesaling as we know it is getting harder in some states. Regulation is changing, marketing is changing, and seller's attitudes are changing. The question is, how do you keep up? I brought our friend Steve Trang on the show to talk about new, creative exit strategies, what the future of our industry looks like, and how to get into a mindset of adapting and pivoting. We also got to learn about wh...

"Should I send traffic from paid marketing to my home page or a landing page?" "What should a landing page have on it?" We get these questions all the time! That's why we're sharing the data for what works best, along with what your pages should look like to convert the most visitors into leads, so you can make the most of your your marketing dollars. Let's demystify this and get you back to closi...

If you want to make the most of a PPC (Google Ads) campaign, so you can get motivated leads in the door fast, this one's for you. Tim Oppelt of Wholesaling PPC & Brady share the biggest mistakes investors make, top pro tips for running a successful campaign (which means lower cost & better lead conversion for you), and set expectations for lead cost, volume, and lead quality. Let's dive in!   Work...

So you want to take your business nationwide and start attracting motivated seller leads from all over the country? Is it doable? Absolutely. It might even be easier than competing locally, in some ways. Today, Bryan Sekine shares his roadmap for how to rank & attract motivated seller leads nationally. We talk about how to structure the pages on your website for various markets, what content to cr...

If people visit your website from ANY marketing source and you don't retarget them with low-cost Facebook ads, deals are likely slipping through the cracks. This week, Kiley Newbold, who's run successful ads for investors all over the country, joins us to talk about how we can easily set up a retargeting campaign on Facebook to convert more website visitors into valuable leads, as well as best pra...

Want your website to stand out from competitors in your market AND convert more traffic into leads? Today we're breaking down a handful of things you can easily implement on your site to make it look great, grab attention, and convert site traffic at a higher rate. Let's dive in! Mentioned in this Episode: Coolors.co Blog Post: More Ways to make a Carrot site stand out: https://carrot.com/blog/how...

What does it take to close 1,000 deals over 9 years, to net $100k in one month with a very small team?! A long-time friend of Carrot, Mr. Beau Hollis, has done it. I invited him on to share his story of grinding it out on cold calls to building a stable business that lights him up, because it's wild, powerful, and very relatable. We talked about how his strategies have shifted, both in marketing a...

Struggling to rank your real estate website in competitive markets? You’re not alone. We get it — SEO can feel overwhelming. So, instead of sharing opinions on what it takes to rank, we thought we’d let the data speak for itself! We analyzed the top-ranking Carrot sites across 8 markets (6 large, 1 medium, and 1 small) for the most competitive keyword “Sell my house fast [location]” to answer this...

Novations. They're highly misunderstood, underleveraged, and more controversial than most any other exit strategy in real estate investing. I wanted to get a thorough understanding of how novations work so I could decide if they're ethical when to use them, and how you would position them to a seller. Joe Cipollini of The Brewer Method was able to break down how they position novations in a transp...

Ever wonder why some brands stick in your mind while others fade away? Curious how your competition consistently attracts and closes more deals? In our latest episode, we’ve reverse-engineered the branding strategies of five highly successful real estate investors. We’ll reveal the seven specific things they excel at in branding and marketing—insights that might surprise you. ➨Our CEO, Trevor Mauc...

If you're getting ghosted by prospects and losing deals to competition based on price alone, it's likely because of you're value proposition. Trevor & Brady dive into the marketing psychology of why this matters, how to create a compelling value proposition that wins more deals, along with real examples from other real estate investors that you can implement & reverse engineer. Let's dive in. ➨Our...

We reverse-engineered the top 5 highest-converting websites from Investors using Carrot to generate motivated seller leads SO THAT you can see exactly what it takes to do the same. I think you'll be surprised by the simplicity of the commonalities. Let's dive in! Get more content about design & conversion at Carrot.com/convert ➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://...

Marketers love to say "SEO is Dead" or any marketing method for that matter. But is it true? Trevor & Brady talk about the future of SEO, what it means for you if you rely on SEO for lead gen, and what you should be paying attention to stay ahead of the curve. ➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF  ➨ Facebook Group for Evergreen Marketing: h...

Steve Rozenberg had 1 dream as a kid: fly big planes. He accomplished that dream, but had to pivot to real estate investing after the tragic events of 9/11 left him furloughed. I had him on the show to share how he used the skills, systems, and process of a pilot to build & scale a portfolio, that he would end up selling to venture capitalists. He's quite the accomplished investor who started as a...

In case you missed last week's live Carrot Summit, we had the chance to talk with one of the leading experts in SEO - Nathan Gotch. He walked us through his process for keyword research, how to prioritize your SEO efforts, how to stand out as the SEO & AI landscape changes, and more pro tips. In lieu of our weekly live show, I hope you enjoy this special conversation we've pulled out of the Summit...

Alex Pardo ran a successful wholesaling business for over 15 years, generating millions in profit. We had a chance to ask him about what worked and what didn't for marketing, hiring, scaling, and everything in-between! If you're just getting started wholesaling real estate, listen in to save yourself some of the headache Alex ran into & learn how to replicate what worked really well for him! ➨Our...

If you want more business from your website, you need to build more trust. The nuances of how you position the trustworthiness of your company online have a dramatic impact on your ability togenerate leads. Trevor & Brady break down 7-10 actionable steps you can take to build more trust on your website that will be on the basics of adding testimonials and personalizing your content. Listen in to g...

In Google's eyes, What does it mean to be an "authority?" Today Trevor & Brady share actionable ways to increase authority on your website and talk about how to approach authority from a holistic marketing sense so that you can build a brand bigger than just SEO. We also share a little bit about the recent Google leak! ➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.cht...

The real estate investing space has become more competitive when it comes to SEO. But, Josue, a real estate developer & investor out of Boston has shifted his 3 Carrot websites to go after low-hanging fruit that other investors are ignoring. We talk about what he's done to rank #1 in Google for a variety of terms, the different use cases for his websites & how he monetizes a variety of leads, how...

If you want your content to rank AND convert, you can't ignore Google's "E.E.A.T." - This is a 3 part series on actionable ways of ensuring your content has adequate Experience, Expertise, Authority, and Trust. Today we give away Chat GPT prompts that make it easier to create stellar content that ranks, explain why all of this even matters, and share real examples of Carrot members who are doing t...