Engage Video Marketing Podcast

Do you cringe when you see yourself on video or hear the sound of your own voice recorded and played back to you? Well, you’re not alone and the fact is there is some science behind why we hate seeing and hearing ourselves on video.  In this episode, I’m going to break down three of the main reasons why this is and what you can do to overcome it. 

In marketing and in business communicating your message clearly, in a way that connects quickly with your ideal customer is critical, AND when we consider the massive amounts of noise online getting your message noticed is now more difficult than ever, BUT still so many marketers are continuing to push out message after message that is failing to connect, without any real clarity on why an audienc...

The world for sales teams is shifting and more and more relationship building, prospect nurturing, objection handling and sales enablement needs to be done online. This is where video is really starting to shine. So in this episode, I’m going to be sharing with you super quick, 5 ways to use video in virtual selling to continue to smash your quotas as a sales person, and grow your business.

So, what can we learn about effective video marketing from Hollywood blockbusters, TV serials, and human psychology? Well, quite a lot actually. But in particular it’s about how they keep a viewer watching and crying out for more. In this episode we cover: A short history of Open Loops 3 ways to inject open loops in your video marketing Video example where open loops are used in their video strate...

Confidence. It’s a funny old thing… often so difficult to gain, but can be quick to disappear. You can develop it without ever realising that you have… and likewise a lack of it, can hold you back without you being conscious of it doing so.  Let’s talk about confidence as a video strategist.

Now, today’s episode is one that I am immensely proud of, not least of which is due to the awesome impact that my guest today is having on his clients and for his business through his growth as a video strategist, something that really fires me up! Caleb Maxwell is the co-founder and creative director of Hebron Films, a video marketing agency that helps regional businesses lead in their industry b...

My guest today is one of our community of video strategists within the Online Video Strategy Blueprint and what really stands out for me with Bill is that he comes to his business with what I believe is the right mindset. A focus on helping others in business do better through video, leading first with the value that he can share with his clients, well before asking for anything in return. It’s a...

This episode of the Engage Video Marketing Podcast is a bit out of the ordinary, as recently I was interviewed by my friend and fellow video strategist over in the UK, Simon Banks. It was such a good chat that I wanted to bring it here to the Engage Video Marketing Podcast for you.

In this episode of the Engage Video Marketing Podcast, I'm going to break down for you one of the most common questions that I get when delivering completed video content to our clients. And this question is around, how are we going to actually host the videos so that we can embed them in the right places on our website? For many businesses, they immediately think of YouTube, right? But YouTube is...

In his book Endless Referrals, author Bob Burg wrote... “All things being equal, people do business with, and refer business to people they know, like and trust.”  Now, sure Bob might never have heard of the term Inbound Marketing, a phrase coined much later by Sales and Automation Company Hubspot but it’s this concept that is at the heart of what I believe fuels good marketing and business t...

So, how's your video creation journey going? Is there anything holding you back? What roadblocks are you putting up for yourself? Often, it's the mindset behind confidence on camera that holds so many people back.  In this episode of the Engage Video Marketing Podcast, we're going to be diving deep into how you can show up more confidently on camera and grow your business In this episode we c...

You've heard about it over the last couple of weeks. I'm excited to say that doors are now open to James Wedmore's Business By Design program and as a partner with him for this launch I am also offering over $3000 of additional value for you at no extra cost. Learn more at engagevideomarketing.com/bbd and I'll see you on the inside.

In this episode of the Engage Video Marketing we’re going to talk about monetising your expertise and knowledge through video courses. In this episode we cover: 3 Aspects to a Successful Video Course: Audience Who are you helping? Understanding your audience needs and style Content Designing your content The power of a framework The Post-it Note Method Methods for producing your video course ...

In this episode, and round two of my interview with James Wedmore we’re exploring the opportunity right now in 2021 as we move out of the craziness of 2020 - the opportunity for building a digital business based around courses, digital products, and coaching. → Join the free training The Rise of the Digital CEO starting this Thursday 17th June James Wedmore has spent the last 15 years leveraging h...

Mastering YouTube is both an art and a science. My guest today has spent the last 15 years deep in the platform and is now directly responsible for over 62 billion video views across his many channels. From this ‘in the trenches’ experience he believes that there is a formula for success on YouTube, so much so, he even wrote a book on it. Derral Eves is a YouTube & Audience Development Strateg...

In this episode of the Engage Video Marketing Podcast, I’m going to take things back to the start and ask the question “Why have a video strategy in the first place?” As I'm sure you recognise online video is everywhere these days across all social media, in email campaigns, paid advertising, in websites, blogs and more. But when it comes to the role that online video is playing in business today,...

This is episode 200 of the Engage Video Marketing Podcast and it’s all about celebrating 200 episodes with you!  In this episode we cover: A reflection on some of the highlights of the last 200 episodes for me Messages and audio recording from the listeners and past guests to the podcast.

In today’s episode of the Engage Video Marketing Podcast, I’m going to help you get more leads for your business using your email list. In this episode we cover: The importance of building an email list of the right leads for your business. How to set up your email list to make customers buy your stuff.

In today’s episode of the Engage Video Marketing Podcast, I am bringing you back Andrew Hubbard of Hubbard Digital to talk about the roll out of iOS14.5 on Apple and in particular the impact of the ATT decision (App Tracking Transparency).   Andrew is the founder of Hubbard Digital, a Canberra based digital marketing agency with a focus on Facebook and Instagram advertising for online bu...

I’m sure we all recognise the power in humour when it comes to engaging people through video but if you’re like me, the idea of trying to be funny in a corporate video makes me cringe, as I know that although it’s incredibly powerful it’s also incredibly hard to get right. But getting this balance between humour and sales right is exactly what my guest today has achieved, and he’s built his compan...

Let’s talk about podcasting and the power of long form audio… Wait, hang on a minute. Isn’t this the Engage VIDEO Marketing Podcast? Why yes it is… but with now over 2Million audio podcasts published globally and the industry continuing to grow each and every month what role can video play in building and scaling a top ranked podcast? We’ll find out in today’s show. Luis Ryan Diaz is an author, po...

Whether you are the entrepreneur or owner of your business or working for an employer - either way. What’s holding you back from being where you want to be, achieving what you want to achieve or having the impact that you want to have? It’s not an easy question… but it is one that we’ll be addressing in today’s episode.  Rick Mulready is an online marketing expert, coach, speaker and the host...

How are you dealing with the data available around your video strategy? Is it a case of every now and then just opening your analytics trunk, poke around a bit, and then close it back up again? Or do you get overwhelmed by it all, and metaphorically sweep it under a rug? Or perhaps you’re handpicking a few bits of data that you can make sense of, and simply letting the rest pass you by?  The...

In this episode of the Engage Video Marketing Podcast we’ll dive into how Socrates can help us become better and successful video marketers. The concept of Socratic Questioning is one that has been widely used in sociology, psychology and even in sales but it’s when we apply this concept to marketing that we can really discover true insight into a target audience’s pain, desires, and triggers that...

The role for video in modern business today in 2021 has never been more important. It’s no longer just about top of funnel video campaigns, advertising, and marketing with video, rather… video has become integrated into so much of the way we do business today. The way we communicate with prospects, educate our industry, and build relationships with our clients. Join me in today's episode as we exp...